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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Charl – Marketing Impact and Planning Integrated Campaigns
Instructor
Prof. Charl Sevel
20
Students
enrolled
0
0 reviews
Course details
Lectures
:
616
Quizzes
:
206
Description
Curriculum
L1 : Marketing Definitions
1
P1-Marketing Definitions 2-5-2025
25 mins
2
P1-PPT-Marketing Definitions
Text lesson
3
P1-Textbook- Marketing Definitions
Text lesson
4
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "P1-Textbook- Marketing Definitions" before accessing it.
14 questions
5
P2-Philip Kotler’s Definition 2-5-2025
36 mins
6
P2-PPT-Philip Kotler’s Definition
Text lesson
7
P2-Textbook-Philip Kotler’s Definition
Text lesson
8
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Philip Kotler’s Definition" before accessing it.
15 questions
9
P3-Marketing Concepts- 2-5-2025
34 mins
10
P3-PPT-Marketing Concepts
Text lesson
11
P3-Textbook-Marketing Concepts
Text lesson
12
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Concepts" before accessing it.
15 questions
13
P4-Marketing and Customer Needs- 2-5-2025
30 mins
14
P4-PPT-Marketing and Customer Needs
Text lesson
15
P4-Textbook-Marketing and Customer Needs
Text lesson
16
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Marketing and Customer Needs" before accessing it.
15 questions
17
PPT-Lecture 1
Text lesson
18
Textbook-Safeguarding and British Values
Text lesson
19
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
20
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
21
Quiz-Lecture 1
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
20 questions
22
KSBs
Text lesson
L1 : Marketing Definitions 2/5/2025
23
P1-Marketing Definitions 2-5-2025
25 mins
24
P1-PPT-Marketing Definitions
Text lesson
25
P1-Textbook- Marketing Definitions
Text lesson
26
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
14 questions
27
P2-Philip Kotler’s Definition 2-5-2025
36 mins
28
P2-PPT-Philip Kotler’s Definition
Text lesson
29
P2-Textbook-Philip Kotler’s Definition
Text lesson
30
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
15 questions
31
P3-Marketing Concepts- 2-5-2025
34 mins
32
P3-PPT-Marketing Concepts
Text lesson
33
P3-Textbook-Marketing Concepts
Text lesson
34
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
15 questions
35
P4-Marketing and Customer Needs- 2-5-2025
30 mins
36
P4-PPT-Marketing and Customer Needs
Text lesson
37
P4-Textbook-Marketing and Customer Needs
Text lesson
38
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
15 questions
39
PPT-Lecture 1
Text lesson
40
Textbook-Safeguarding and British Values
Text lesson
41
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
Text lesson
42
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
Text lesson
43
Quiz-Lecture 1
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
20 questions
44
KSBs
Text lesson
L2: Marketing Strategy And Planning
45
P1-Marketing Strategy And Planning 14-5-2025
34 mins
46
P1-PPT-Planning Integrated Channels
Text lesson
47
P1-Textbook-Planning Integrated Channels
Text lesson
48
P2-SOSTAC Frameworks 14-5-2025
38 mins
49
P2-PPT-SOSTAC Frameworks
Text lesson
50
P2-Textbook-SOSTAC Frameworks
Text lesson
51
P2-Quiz-SOSTAC Frameworks
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-SOSTAC Frameworks" before accessing it.
15 questions
52
P3-APIC 14-5-2025
22 mins
53
P3-PPT-APIC
Text lesson
54
P3-Textbook-APIC
Text lesson
55
P3-Quiz-APIC
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-APIC" before accessing it.
15 questions
56
P4-Most Frameworks 14-5-2025
24 mins
57
P4-PPT-Most Frameworks
Text lesson
58
P4-Textbook-Most Frameworks
Text lesson
59
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Most Frameworks" before accessing it.
15 questions
60
PPT-Lecture 2
Text lesson
61
Textbook-Lecture 2
Text lesson
62
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 2" before accessing it.
20 questions
L2: Marketing Strategy And Planning 14-5-2025
63
P1-Marketing Strategy And Planning 14-5-2025
34 mins
64
P1-PPT-Planning Integrated Channels
Text lesson
65
P1-Textbook-Planning Integrated Channels
Text lesson
66
P2-SOSTAC Frameworks 14-5-2025
38 mins
67
P2-PPT-SOSTAC Frameworks
Text lesson
68
P2-Textbook-SOSTAC Frameworks
Text lesson
69
P2-Quiz-SOSTAC Frameworks
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning " before accessing it.
15 questions
70
P3-APIC 14-5-2025
22 mins
71
P3-PPT-APIC
Text lesson
72
P3-Textbook-APIC
Text lesson
73
P3-Quiz-APIC
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning " before accessing it.
15 questions
74
P4-Most Frameworks 14-5-2025
24 mins
75
P4-PPT-Most Frameworks
Text lesson
76
P4-Textbook-Most Frameworks
Text lesson
77
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning " before accessing it.
15 questions
78
PPT-Lecture 2
Text lesson
79
Textbook-Lecture 2
Text lesson
80
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning " before accessing it.
20 questions
L3:Structred Marketing Plan - Part 1
81
P1-Structured Marketing Plan -Part1 21/5/2025
20 mins
82
P1-PPT-Marketing Plan
Text lesson
83
P1-Textbook-Marketing Plan
Text lesson
84
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Plan" before accessing it.
15 questions
85
P2-Target Audience &Behaviours- 21/5/2025
20 mins
86
P2-PPT-Target Audience &Behaviours
Text lesson
87
P2-Textbook-Target Audience &Behaviours
Text lesson
88
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Target Audience &Behaviours" before accessing it.
15 questions
89
P3-Competition 21/5/2025
25 mins
90
P3-PPT-Competition
Text lesson
91
P3-Textbook-Competition
Text lesson
92
Quiz-Competition
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Competition" before accessing it.
15 questions
93
P4-USP and SWOT Analysis 21/5/2025
35 mins
94
P4-PPT-USP and SWOT Analysis
Text lesson
95
P4-Textbook-USP and SWOT Analysis
Text lesson
96
Quiz-USP and SWOT Analysis
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-USP and SWOT Analysis" before accessing it.
15 questions
97
PPT- Lecture 3
Text lesson
98
Textbook-Lecture 3
Text lesson
99
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 3" before accessing it.
20 questions
L3:Structred Marketing Plan - Part 1 21/5/2025
100
P1-Structured Marketing Plan -Part1 21/5/2025
20 mins
101
P1-PPT-Marketing Plan
Text lesson
102
P1-Textbook-Marketing Plan
Text lesson
103
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "L3:Structred Marketing Plan - Part 1" before accessing it.
15 questions
104
P2-Target Audience &Behaviours- 21/5/2025
20 mins
105
P2-PPT-Target Audience &Behaviours
Text lesson
106
P2-Textbook-Target Audience &Behaviours
Text lesson
107
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "L3:Structred Marketing Plan - Part 1" before accessing it.
15 questions
108
P3-Competition 21/5/2025
25 mins
109
P3-PPT-Competition
Text lesson
110
P3-Textbook-Competition
Text lesson
111
Quiz-Competition
Sorry, this lesson is currently locked. You need to complete "L3:Structred Marketing Plan - Part 1" before accessing it.
15 questions
112
P4-USP and SWOT Analysis 21/5/2025
35 mins
113
P4-PPT-USP and SWOT Analysis
Text lesson
114
P4-Textbook-USP and SWOT Analysis
Text lesson
115
Quiz-USP and SWOT Analysis
Sorry, this lesson is currently locked. You need to complete "L3:Structred Marketing Plan - Part 1" before accessing it.
15 questions
116
PPT- Lecture 3
Text lesson
117
Textbook-Lecture 3
Text lesson
118
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "L3:Structred Marketing Plan - Part 1" before accessing it.
20 questions
L4- Structured Marketing Plan - Part 2
119
P1-Marketing Channels-28/5/2025
25 mins
120
P1-PPT-Marketing Channels
Text lesson
121
P1-Textbook-Marketing Channels
Text lesson
122
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Channels" before accessing it.
15 questions
123
P2-Compare and Evaluate-28/5/2025
40 mins
124
P2-PPT-Compare and Evaluate
Text lesson
125
P2-Textbook-Channel Evaluation
Text lesson
126
P2-Quiz-Channel Evaluation
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Channel Evaluation" before accessing it.
15 questions
127
P3-Budget Planning -28/5/2025
29 mins
128
P3-Text book-Budget Planning
Text lesson
129
P3-Text book-Budget Planning
Text lesson
130
P3-Quiz-Messaging
Sorry, this lesson is currently locked. You need to complete "P3-Text book-Budget Planning" before accessing it.
15 questions
131
PPT-Lecture 4
Text lesson
132
Textbook-Lecture 4
Text lesson
133
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 4" before accessing it.
18 questions
L4- Structured Marketing Plan - Part 2 28/5/2025
134
P1-Marketing Channels-28/5/2025
25 mins
135
P1-PPT-Marketing Channels
Text lesson
136
P1-Textbook-Marketing Channels
Text lesson
137
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "L4- Structured Marketing Plan - Part 2" before accessing it.
15 questions
138
P2-Compare and Evaluate-28/5/2025
40 mins
139
P2-PPT-Compare and Evaluate
Text lesson
140
P2-Textbook-Channel Evaluation
Text lesson
141
P2-Quiz-Channel Evaluation
Sorry, this lesson is currently locked. You need to complete "L4- Structured Marketing Plan - Part 2" before accessing it.
15 questions
142
P3-Budget Planning -28/5/2025
29 mins
143
P3-Text book-Budget Planning
Text lesson
144
P3-Text book-Budget Planning
Text lesson
145
P3-Quiz-Messaging
Sorry, this lesson is currently locked. You need to complete "L4- Structured Marketing Plan - Part 2" before accessing it.
15 questions
146
PPT-Lecture 4
Text lesson
147
Textbook-Lecture 4
Text lesson
148
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "L4- Structured Marketing Plan - Part 2" before accessing it.
18 questions
L5:The External And Micro Marketing
149
P1-Understanding the Marketing Environment 4/6/2025
35 mins
150
P1-PPT-Understanding the Marketing Environment
Text lesson
151
P1-Textbook-Understanding the Marketing Environment
Text lesson
152
P1-Quiz-Understanding the Marketing Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Understanding the Marketing Environment" before accessing it.
15 questions
153
P2-Quiz-PESTLE
15 questions
154
P2-Porter’s Five Forces
35 mins
155
P2-PPT-Porter’s Five Forces
Text lesson
156
P2-Textbook-Porter’s Five Forces
Text lesson
157
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Porter’s Five Forces" before accessing it.
15 questions
158
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Porter’s Five Forces" before accessing it.
15 questions
159
P3-Relevant KSBs
35 mins
160
P3-PPT-Relevant KSBs
Text lesson
161
P3-Textbook-Relevant KSBs
Text lesson
162
PPT-Lecture 5
Text lesson
163
Textbook - Lecture 5
Text lesson
164
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "Textbook - Lecture 5" before accessing it.
20 questions
L5:The External And Micro Marketing 4/6/2025
165
P1-Understanding the Marketing Environment 4/6/2025
35 mins
166
P1-PPT-Understanding the Marketing Environment
Text lesson
167
P1-Textbook-Understanding the Marketing Environment
Text lesson
168
P1-Quiz-Understanding the Marketing Environment
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
15 questions
169
P2-Quiz-PESTLE
15 questions
170
P2-Porter’s Five Forces
35 mins
171
P2-PPT-Porter’s Five Forces
Text lesson
172
P2-Textbook-Porter’s Five Forces
Text lesson
173
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
15 questions
174
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
15 questions
175
P3-Relevant KSBs
35 mins
176
P3-PPT-Relevant KSBs
Text lesson
177
P3-Textbook-Relevant KSBs
Text lesson
178
PPT-Lecture 5
Text lesson
179
Textbook - Lecture 5
Text lesson
180
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
20 questions
L6:Internal Environment- Part1
181
P1-Internal Environment 11/6/2025
25 mins
182
P1-PPT-Internal Environment
Text lesson
183
P1-Textbook-Internal Environment
Text lesson
184
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Internal Environment" before accessing it.
15 questions
185
P2-Ethical Guidelines and Brand Values 11/6/2025
35 mins
186
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
187
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
188
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Ethical Guidelines and Brand Values" before accessing it.
15 questions
189
P3-Organisation Types & Marketing Strategy 11/6/2025
20 mins
190
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
191
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
192
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Organisation Types & Marketing Strategy" before accessing it.
15 questions
193
P4-Public Sector and Non-Profit Organisations 11/6/2025
35 mins
194
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
195
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
196
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Public Sector and Non-Profit Organisations" before accessing it.
15 questions
197
PPT-Lecture 6
Text lesson
198
Textbook-Lecture 6
Text lesson
199
Quiz-Lecture 6
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 6" before accessing it.
20 questions
L6:Internal Environment- Part1 11/6/2025
200
P1-Internal Environment 11/6/2025
25 mins
201
P1-PPT-Internal Environment
Text lesson
202
P1-Textbook-Internal Environment
Text lesson
203
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
15 questions
204
P2-Ethical Guidelines and Brand Values 11/6/2025
35 mins
205
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
206
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
207
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
15 questions
208
P3-Organisation Types & Marketing Strategy 11/6/2025
20 mins
209
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
210
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
211
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
15 questions
212
P4-Public Sector and Non-Profit Organisations 11/6/2025
35 mins
213
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
214
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
215
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
15 questions
216
PPT-Lecture 6
Text lesson
217
Textbook-Lecture 6
Text lesson
218
Quiz-Lecture 6
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
20 questions
L7:Internal Environment-part2
219
P1-Aligning Internal Capabilities with Marketing Strategy 18/6/2025
20 mins
220
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
221
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
222
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Aligning Internal Capabilities with Marketing Strategy" before accessing it.
15 questions
223
P2-Corporate Goals and How They Shape Marketing Decisions 18/6/2025
35 mins
224
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
225
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
226
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Corporate Goals and How They Shape Marketing Decisions" before accessing it.
15 questions
227
P3-Marketing Risk Management and Internal Factors 18/6/2025
25 mins
228
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
229
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
230
P3-Quiz-Marketing Risk Management and Internal Factors
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Risk Management and Internal Factors" before accessing it.
15 questions
231
P4-Conclusion and Key Takeaways 18/6/2025
15 mins
232
P4-PPT-Conclusion and Key Takeaways
Text lesson
233
P4-Textbook-Conclusion and Key Takeaways
Text lesson
234
P4-Quiz-Conclusion and Key Takeaways
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Conclusion and Key Takeaways" before accessing it.
15 questions
235
PPT-Lecture 7
Text lesson
236
Textbook-Lecture7
Text lesson
237
Quiz-Lecture 7
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture7" before accessing it.
20 questions
L7:Internal Environment-part2 18/6/2025
238
P1-Aligning Internal Capabilities with Marketing Strategy 18/6/2025
20 mins
239
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
240
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
241
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
15 questions
242
P2-Corporate Goals and How They Shape Marketing Decisions 18/6/2025
35 mins
243
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
244
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
245
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
15 questions
246
P3-Marketing Risk Management and Internal Factors 18/6/2025
25 mins
247
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
248
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
249
P3-Quiz-Marketing Risk Management and Internal Factors
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
15 questions
250
P4-Conclusion and Key Takeaways 18/6/2025
15 mins
251
P4-PPT-Conclusion and Key Takeaways
Text lesson
252
P4-Textbook-Conclusion and Key Takeaways
Text lesson
253
P4-Quiz-Conclusion and Key Takeaways
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
15 questions
254
PPT-Lecture 7
Text lesson
255
Textbook-Lecture7
Text lesson
256
Quiz-Lecture 7
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
20 questions
L8:Understanding Customer Behaviour and Segmentation
257
P1-Market Segmentation 25/6/2025
41 mins
258
P1-PPT_Market Segmentation
Text lesson
259
P1-Textbook-Market Segmentation
Text lesson
260
P1-Quiz-Market Segmentation
15 questions
261
P2-Factors Influencing Buyer Behaviour 25/6/2025
30 mins
262
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
263
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
264
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
265
P3-Consumer Decision-Making Process 25/6/2025
15 mins
266
P3-Textbook-Consumer Decision-Making Process
Text lesson
267
P3-PPT-Consumer Decision-Making Process
Text lesson
268
P3-Quiz-Consumer Decision-Making Process
15 questions
269
P4-Creating Buyer Personas 25/6/2025
15 mins
270
P4-PPT-Creating Buyer Personas
Text lesson
271
P4-Textbook-Creating Buyer Personas
Text lesson
272
P4-Quiz-Creating Buyer Personas
15 questions
273
PPT-Lecture 8
Text lesson
274
Textbook-Lecture 8
Text lesson
275
Quiz-Lecture 8
20 questions
L8:Understanding Customer Behaviour and Segmentation 25/6/2025
276
P1-Market Segmentation 25/6/2025
41 mins
277
P1-PPT_Market Segmentation
Text lesson
278
P1-Textbook-Market Segmentation
Text lesson
279
P1-Quiz-Market Segmentation
15 questions
280
P2-Factors Influencing Buyer Behaviour 25/6/2025
30 mins
281
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
282
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
283
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
284
P3-Consumer Decision-Making Process 25/6/2025
15 mins
285
P3-Textbook-Consumer Decision-Making Process
Text lesson
286
P3-PPT-Consumer Decision-Making Process
Text lesson
287
P3-Quiz-Consumer Decision-Making Process
15 questions
288
P4-Creating Buyer Personas 25/6/2025
15 mins
289
P4-PPT-Creating Buyer Personas
Text lesson
290
P4-Textbook-Creating Buyer Personas
Text lesson
291
P4-Quiz-Creating Buyer Personas
15 questions
292
PPT-Lecture 8
Text lesson
293
Textbook-Lecture 8
Text lesson
294
Quiz-Lecture 8
20 questions
L9: Understanding Different Types of Customers
295
P1-Understanding different types of customers 2-7-2025
24 min
296
P1-PPT-Customer Behaviour
Text lesson
297
P1-Textbook-Customer Behaviour
Text lesson
298
P1-Quiz-Customer Behaviour
15 questions
299
P2-Understanding different types of customers 2-7-2025
36 min
300
P2-PPT-Adoption of Innovation
Text lesson
301
P2-Textbook-Adoption of Innovation
Text lesson
302
P2-Quiz - Adoption of Innovation
15 questions
303
P3-Understanding different types of customers 2-7-2025
18 min
304
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
305
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
306
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
307
P4-Understanding different types of customers 2-7-2025
18 min
308
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
309
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
310
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
311
PPT-Lecture 9
Text lesson
312
Textbook-Lecture 9
Text lesson
313
Quiz-Lecture 9
20 questions
L9: Understanding Different Types of Customers 2-7-2025
314
P1-Understanding different types of customers 2-7-2025
24 min
315
P1-PPT-Customer Behaviour
Text lesson
316
P1-Textbook-Customer Behaviour
Text lesson
317
P1-Quiz-Customer Behaviour
15 questions
318
P2-Understanding different types of customers 2-7-2025
36 min
319
P2-PPT-Adoption of Innovation
Text lesson
320
P2-Textbook-Adoption of Innovation
Text lesson
321
P2-Quiz - Adoption of Innovation
15 questions
322
P3-Understanding different types of customers 2-7-2025
18 min
323
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
324
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
325
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
326
P4-Understanding different types of customers 2-7-2025
18 min
327
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
328
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
329
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
330
PPT-Lecture 9
Text lesson
331
Textbook-Lecture 9
Text lesson
332
Quiz-Lecture 9
20 questions
L10:Marketing Research, Marketing Information
333
P1-The Marketing Information System and Commercial (marketing) Intelligence 9/7/2025
41 mins
334
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
335
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
336
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
15 questions
337
P2-The Marketing Research Process 9/7/2025
30 mins
338
P2-PPT-The Marketing Research Process
Text lesson
339
P2-Textbook-The Marketing Research Process
Text lesson
340
P2-Quiz-The Marketing Research Process
15 questions
341
P3-Case Study: Tesco’s Data-Driven Insights 9/7/2025
20 mins
342
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
343
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
344
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
9 questions
345
P4-Data Protection 9/7/2025
18 mins
346
P4-PPT-Data Protection
Text lesson
347
P4-Textbook-Data Protection
Text lesson
348
P4-Quiz-Data Protection
15 questions
349
PPT-Lecture 10
Text lesson
350
Textbook-Lecture 10
Text lesson
351
Quiz Lecture 10
20 questions
L10:Marketing Research, Marketing Information 9/7/2025
352
P1-The Marketing Information System and Commercial (marketing) Intelligence 9/7/2025
41 mins
353
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
354
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
355
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
15 questions
356
P2-The Marketing Research Process 9/7/2025
30 mins
357
P2-PPT-The Marketing Research Process
Text lesson
358
P2-Textbook-The Marketing Research Process
Text lesson
359
P2-Quiz-The Marketing Research Process
15 questions
360
P3-Case Study: Tesco’s Data-Driven Insights 9/7/2025
20 mins
361
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
362
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
363
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
9 questions
364
P4-Data Protection 9/7/2025
18 mins
365
P4-PPT-Data Protection
Text lesson
366
P4-Textbook-Data Protection
Text lesson
367
P4-Quiz-Data Protection
15 questions
368
PPT-Lecture 10
Text lesson
369
Textbook-Lecture 10
Text lesson
370
Quiz Lecture 10
20 questions
L11:Sources of Primary Data in Marketing
371
P1-P1-Introduction About Primary Data 16/7/2025
45 mins
372
P1-PPT-Introduction About Primary Data
Text lesson
373
P1-Textbook-Introduction About Primary Data
Text lesson
374
P1-Quiz-Introduction About Primary Data
15 questions
375
P2-P2-Focus Groups (Qualitative) 16/7/2025
15 mins
376
P2-PPT-Focus Groups (Qualitative)
Text lesson
377
P2-Textbook-Focus Groups (Qualitative)
Text lesson
378
P3-P3-Experiments and Test Marketing (Quantitative) 16/7/2025
22 mins
379
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
380
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
381
P3-Quiz-Experiments and Test Marketing (Quantitative)
15 questions
382
P4-P4-Econclusion – Primary Data Collection 16/7/2025
10 mins
383
P4-PPT-Conclusion – Primary Data Collection
Text lesson
384
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
385
P4-Quiz-Econclusion – Primary Data Collection
15 questions
386
PPT-Lecture 11
Text lesson
387
Textbook-Lecture 11
Text lesson
388
Quiz-Lecture 11
20 questions
L11:Sources of Primary Data in Marketing 16/7/2025
389
P1-P1-Introduction About Primary Data 16/7/2025
45 mins
390
P1-PPT-Introduction About Primary Data
Text lesson
391
P1-Textbook-Introduction About Primary Data
Text lesson
392
P1-Quiz-Introduction About Primary Data
15 questions
393
P2-P2-Focus Groups (Qualitative) 16/7/2025
15 mins
394
P2-PPT-Focus Groups (Qualitative)
Text lesson
395
P2-Textbook-Focus Groups (Qualitative)
Text lesson
396
P3-P3-Experiments and Test Marketing (Quantitative) 16/7/2025
22 mins
397
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
398
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
399
P3-Quiz-Experiments and Test Marketing (Quantitative)
15 questions
400
P4-P4-Econclusion – Primary Data Collection 16/7/2025
10 mins
401
P4-PPT-Conclusion – Primary Data Collection
Text lesson
402
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
403
P4-Quiz-Econclusion – Primary Data Collection
15 questions
404
PPT-Lecture 11
Text lesson
405
Textbook-Lecture 11
Text lesson
406
Quiz-Lecture 11
20 questions
L12:Sources of Secondary Data in Marketing
407
P1-Internal Secondary Data Sources 22/7/2025
30 mins
408
P1-PPT-Internal Secondary Data Sources
Text lesson
409
P1-Textbook-Internal Secondary Data Sources
Text lesson
410
P1-Quiz-Internal Secondary Data Sources
15 questions
411
P2-External Secondary Data Sources 22/7/2025
20 mins
412
P2-PPT-External Secondary Data Sources
Text lesson
413
P2-Textbook-External Secondary Data Sources
Text lesson
414
P2-Quiz-External Secondary Data Sources
15 questions
415
P3-Using Secondary Data Effectively 22/7/2025
9 mins
416
P3-PPT-Using Secondary Data Effectively
Text lesson
417
P3-Textbook-Using Secondary Data Effectively
Text lesson
418
P3-Quiz-Using Secondary Data Effectively
15 questions
419
P4-Forecasting & Planning with Data 22/7/2025
31 mins
420
P4-PPT-Forecasting & Planning with Data
Text lesson
421
P4-Textbook-Forecasting & Planning with Data
Text lesson
422
P4-Quiz-Forecasting & Planning with Data
15 questions
423
PPT-Lecture 12
Text lesson
424
Textbook-Lecture 12
Text lesson
425
Quiz-Lecture 12
20 questions
L12:Sources of Secondary Data in Marketing 23/7/2025
426
P1-Internal Secondary Data Sources 22/7/2025
30 mins
427
P1-PPT-Internal Secondary Data Sources
Text lesson
428
P1-Textbook-Internal Secondary Data Sources
Text lesson
429
P1-Quiz-Internal Secondary Data Sources
15 questions
430
P2-External Secondary Data Sources 22/7/2025
20 mins
431
P2-PPT-External Secondary Data Sources
Text lesson
432
P2-Textbook-External Secondary Data Sources
Text lesson
433
P2-Quiz-External Secondary Data Sources
15 questions
434
P3-Using Secondary Data Effectively 22/7/2025
9 mins
435
P3-PPT-Using Secondary Data Effectively
Text lesson
436
P3-Textbook-Using Secondary Data Effectively
Text lesson
437
P3-Quiz-Using Secondary Data Effectively
15 questions
438
P4-Forecasting & Planning with Data 22/7/2025
31 mins
439
P4-PPT-Forecasting & Planning with Data
Text lesson
440
P4-Textbook-Forecasting & Planning with Data
Text lesson
441
P4-Quiz-Forecasting & Planning with Data
15 questions
442
PPT-Lecture 12
Text lesson
443
Textbook-Lecture 12
Text lesson
444
Quiz-Lecture 12
20 questions
L13:From Analysis to Action30/7/2025
445
P1-SWOT – Bridging Insight and Action 30/7/2025
30 mins
446
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
447
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
448
P1-Quiz-SWOT – Bridging Insight and Action
15 questions
449
P2-Influencing Marketing Objectives and Strategy 30/7/2025
30 mins
450
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
451
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
452
P2-Quiz-Influencing Marketing Objectives and Strategy
15 questions
453
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 30/7/2025
20 mins
454
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
455
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
456
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
15 questions
457
P4-Strategic Agility 30/7/2025
30 mins
458
P4-PPT-Strategic Agility
Text lesson
459
P4-Textbook-Strategic Agility
Text lesson
460
P4-Quiz-Strategic Agility
15 questions
461
PPT-Lecture 13
Text lesson
462
Textbook-Lecture 13
Text lesson
463
Quiz-Lecture 13
20 questions
L13:From Analysis to Action
464
P1-SWOT – Bridging Insight and Action 30/7/2025
30 mins
465
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
466
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
467
P1-Quiz-SWOT – Bridging Insight and Action
15 questions
468
P2-Influencing Marketing Objectives and Strategy 30/7/2025
30 mins
469
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
470
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
471
P2-Quiz-Influencing Marketing Objectives and Strategy
15 questions
472
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 30/7/2025
20 mins
473
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
474
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
475
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
15 questions
476
P4-Strategic Agility 30/7/2025
30 mins
477
P4-PPT-Strategic Agility
Text lesson
478
P4-Textbook-Strategic Agility
Text lesson
479
P4-Quiz-Strategic Agility
15 questions
480
PPT-Lecture 13
Text lesson
481
Textbook-Lecture 13
Text lesson
482
Quiz-Lecture 13
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy 6/8/2025
483
P1-Introduction 6/8/2025
30 mins
484
P1-Introduction
PDF lesson
485
P1-Textbook-Introduction
PDF lesson
486
Q1-Introduction
15 questions
487
P2-Product – What Are You Selling? 6/8/2025
25 mins
488
P2-Product – What Are You Selling?
PDF lesson
489
P2-Textbook-Product – What Are You Selling?
PDF lesson
490
Q2-Product – What Are You Selling?
15 questions
491
P3-Price – Setting the Right Value 6/8/2025
30 mins
492
P3-Price Setting the Right Value
PDF lesson
493
P3-Textbook-Price – Setting the Right Value
PDF lesson
494
Q3-Price setting The Right Value
15 questions
495
P4-Promotion – Communicating Your Offer 6/8/2025
20 mins
496
P4-Promotion – Communicating Your Offer
PDF lesson
497
P4- Textbook-Promotion – Communicating Your Offer
PDF lesson
498
Q4-Promotion Communicating Your Offer
15 questions
499
PPT-Lecture 14
Text lesson
500
Texbook-Lecture 14
Text lesson
501
Quiz-Lecture 14
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy
502
P1-Introduction 6/8/2025
30 mins
503
P1-Introduction
PDF lesson
504
P1-Textbook-Introduction
PDF lesson
505
Q1-Introduction
15 questions
506
P2-Product – What Are You Selling? 6/8/2025
25 mins
507
P2-Product – What Are You Selling?
PDF lesson
508
P2-Textbook-Product – What Are You Selling?
PDF lesson
509
Q2-Product – What Are You Selling?
15 questions
510
P3-Price – Setting the Right Value 6/8/2025
30 mins
511
P3-Price Setting the Right Value
PDF lesson
512
P3-Textbook-Price – Setting the Right Value
PDF lesson
513
Q3-Price setting The Right Value
15 questions
514
P4-Promotion – Communicating Your Offer 6/8/2025
20 mins
515
P4-Promotion – Communicating Your Offer
PDF lesson
516
P4- Textbook-Promotion – Communicating Your Offer
PDF lesson
517
Q4-Promotion Communicating Your Offer
15 questions
518
PPT-Lecture 14
Text lesson
519
Texbook-Lecture 14
Text lesson
520
Quiz-Lecture 14
20 questions
L15:The Marketing Mix (7Ps) – A Holistic Strategy
521
P1-People – Your Team and Customer Service 15/8/2025
50 mins
522
P1-People – Your Team and Customer Service
PDF lesson
523
P1-Textbook-People – Your Team and Customer Service
PDF lesson
524
Quiz 1-People – Your Team and Customer Service
10 questions
525
P2-Process – Systems and Journeys 15/8/2025
50 mins
526
P2-Process – Systems and Journeys 14/8/2025
PDF lesson
527
P2-Textbook-Process – Systems and Journeys
PDF lesson
528
Quiz 2-Process – Systems and Journeys
10 questions
L15:The Marketing Mix (7Ps) – A Holistic Strategy 13/8/2025
529
P1-People – Your Team and Customer Service 15/8/2025
50 mins
530
P1-People – Your Team and Customer Service
PDF lesson
531
P1-Textbook-People – Your Team and Customer Service
PDF lesson
532
Quiz 1-People – Your Team and Customer Service
10 questions
533
P2-Process – Systems and Journeys 15/8/2025
50 mins
534
P2-Process – Systems and Journeys 14/8/2025
PDF lesson
535
P2-Textbook-Process – Systems and Journeys
PDF lesson
536
Quiz 2-Process – Systems and Journeys
10 questions
L16:Product – Understanding What You Sell
537
P1-What is a Product ? 20/8/2025
50 mins
538
P1-What is a Product ?
PDF lesson
539
P1-Textbook-What is a Product ?
PDF lesson
540
Q2-What is a Product ?
15 questions
541
P2-Product Levels: Core, Actual, Augmented
Video lesson
542
P2-Product Levels: Core, Actual, Augmented
PDF lesson
543
P2-Textbook-Product Levels: Core, Actual, Augmented
PDF lesson
544
Q3-Product Levels Core, Actual, Augmented
15 questions
545
P3-Product Life Cycle (PLC) 20/8/202
25 mins
546
P3-Product Life Cycle (PLC)
PDF lesson
547
Q4-Product Life Cycle (PLC)
15 questions
548
P3-Textbook-Product Life Cycle (PLC)
PDF lesson
L16:Product – Understanding What You Sell 20/8/2025
549
P1-What is a Product ? 20/8/2025
50 mins
550
P1-What is a Product ?
PDF lesson
551
P1-Textbook-What is a Product ?
PDF lesson
552
Q2-What is a Product ?
15 questions
553
P2-Product Levels: Core, Actual, Augmented
Video lesson
554
P2-Product Levels: Core, Actual, Augmented
PDF lesson
555
P2-Textbook-Product Levels: Core, Actual, Augmented
PDF lesson
556
Q3-Product Levels Core, Actual, Augmented
15 questions
557
P3-Product Life Cycle (PLC) 20/8/202
25 mins
558
P3-Product Life Cycle (PLC)
PDF lesson
559
Q4-Product Life Cycle (PLC)
15 questions
560
P3-Textbook-Product Life Cycle (PLC)
PDF lesson
L17:Product – Understanding What You Sell
561
P1-Managing the Product Portfolio 27/8/2025
30 mins
562
P1-Managing the Product Portfolio
PDF lesson
563
P1-Textbook-Managing the Product Portfolio
PDF lesson
564
Q1-Managing the Product Portfolio
10 questions
565
P2-Branding: Identity and Positioning 27/8/2025
25 mins
566
P2-Branding: Identity and Positioning
PDF lesson
567
P2-Textbook-Branding: Identity and Positioning
PDF lesson
568
Q2-Branding: Identity and Positioning
10 questions
569
P3-Packaging: More Than Just a Wrapper 27/8/2025
15 mins
570
P3-Packaging: More Than Just a Wrapper
PDF lesson
571
P3-Textbook-New Product Development (NPD)
PDF lesson
572
Q3-Packaging: More Than Just a Wrapper
10 questions
573
P4-New Product Development (NPD) 27/8/2025
35 mins
574
P4-New Product Development (NPD)
PDF lesson
575
P4-Textbook-New Product Development (NPD)
PDF lesson
576
Q4-New Product Development (NPD)
20 questions
L17:Product – Understanding What You Sell 27/8/2025
577
P1-Managing the Product Portfolio 27/8/2025
30 mins
578
P1-Managing the Product Portfolio
PDF lesson
579
P1-Textbook-Managing the Product Portfolio
PDF lesson
580
Q1-Managing the Product Portfolio
10 questions
581
P2-Branding: Identity and Positioning 27/8/2025
25 mins
582
P2-Branding: Identity and Positioning
PDF lesson
583
P2-Textbook-Branding: Identity and Positioning
PDF lesson
584
Q2-Branding: Identity and Positioning
10 questions
585
P3-Packaging: More Than Just a Wrapper 27/8/2025
15 mins
586
P3-Packaging: More Than Just a Wrapper
PDF lesson
587
P3-Textbook-New Product Development (NPD)
PDF lesson
588
Q3-Packaging: More Than Just a Wrapper
10 questions
589
P4-New Product Development (NPD) 27/8/2025
35 mins
590
P4-New Product Development (NPD)
PDF lesson
591
P4-Textbook-New Product Development (NPD)
PDF lesson
592
Q4-New Product Development (NPD)
20 questions
L18:Price – Strategies, Psychology, and Tools in Marketing
593
P1-Price – Strategies, Psychology, and Tools in Marketing 3/9/2025
50 Min.
594
P1-Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
595
P1 - Textbook - Price: Strategies, Psychology, and Tools in Marketing
PDF lesson
596
Q1-Price – Strategies, Psychology, and Tools in Marketing
10 questions
597
P2-Pricing Objectives and Strategic Role of Price 3/9/2025
19 Min.
598
P2-Pricing Objectives and Strategic Role of Price
PDF lesson
599
P2 - Textbook - Pricing Objectives and Strategic Role of Price
PDF lesson
600
Q2-Pricing Objectives and Strategic Role of Price
10 questions
601
P3-Pricing Models and Approaches 3/9/2025
19 Min.
602
P3-Pricing Models and Approaches
PDF lesson
603
P3 - Textbook - Pricing Models and Approaches
PDF lesson
604
Q3-Pricing Models and Approaches
10 questions
605
P4-The Psychology of Pricing and Consumer Behaviour 3/9/2025
22 Min.
606
P4-The Psychology of Pricing and Consumer Behaviour
PDF lesson
607
P4 - Textbook - The Psychology of Pricing and Consumer Behavior
PDF lesson
608
Q4-The Psychology of Pricing and Consumer Behaviour
10 questions
609
Final Quiz - Price: Strategies, Psychology, and Tools in Marketing
20 questions
L18:Price – Strategies, Psychology, and Tools in Marketing 3/9/2025
610
P1-Price – Strategies, Psychology, and Tools in Marketing 3/9/2025
50 Min.
611
P1-Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
612
P1 - Textbook - Price: Strategies, Psychology, and Tools in Marketing
PDF lesson
613
Q1-Price – Strategies, Psychology, and Tools in Marketing
10 questions
614
P2-Pricing Objectives and Strategic Role of Price 3/9/2025
19 Min.
615
P2-Pricing Objectives and Strategic Role of Price
PDF lesson
616
P2 - Textbook - Pricing Objectives and Strategic Role of Price
PDF lesson
617
Q2-Pricing Objectives and Strategic Role of Price
10 questions
618
P3-Pricing Models and Approaches 3/9/2025
19 Min.
619
P3-Pricing Models and Approaches
PDF lesson
620
P3 - Textbook - Pricing Models and Approaches
PDF lesson
621
Q3-Pricing Models and Approaches
10 questions
622
P4-The Psychology of Pricing and Consumer Behaviour 3/9/2025
22 Min.
623
P4-The Psychology of Pricing and Consumer Behaviour
PDF lesson
624
P4 - Textbook - The Psychology of Pricing and Consumer Behavior
PDF lesson
625
Q4-The Psychology of Pricing and Consumer Behaviour
10 questions
626
Final Quiz - Price: Strategies, Psychology, and Tools in Marketing
20 questions
L19:Price – Strategies, Psychology, and Tools in Marketing
627
P1-Price Elasticity of Demand 10/9/2025
30 Min.
628
P1-Price Elasticy of Demand
PDF lesson
629
P1-Textbook-Price Elasticity of Demand
PDF lesson
630
Q1-Price Elasticity Of Demand
10 questions
631
P2-Digital Pricing Tools and Technologies 10/9/2025
28 Min.
632
P2-Digital Pricing Tools and Technologies
PDF lesson
633
P2-Textbook-Digital Pricing Tools and Technologies
PDF lesson
634
Q2-Digital Pricing Tools and Technologies
10 questions
635
P3-Case Study 10/9/2025
12 Min.
636
P3-Case Study
PDF lesson
637
P3-Textbook-Case Study
PDF lesson
638
Q3-Case Study
10 questions
639
P4-Conclusion 10/9/2025
28 Min.
640
P4-Conclusion
PDF lesson
641
P4-Textbook- Conclusion
PDF lesson
642
Final Quiz - Price Elasticity of Demand
20 questions
L19:Price – Strategies, Psychology, and Tools in Marketing 10/9/2025
643
P1-Price Elasticity of Demand 10/9/2025
30 Min.
644
P1-Price Elasticy of Demand
PDF lesson
645
P1-Textbook-Price Elasticity of Demand
PDF lesson
646
Q1-Price Elasticity Of Demand
10 questions
647
P2-Digital Pricing Tools and Technologies 10/9/2025
28 Min.
648
P2-Digital Pricing Tools and Technologies
PDF lesson
649
P2-Textbook-Digital Pricing Tools and Technologies
PDF lesson
650
Q2-Digital Pricing Tools and Technologies
10 questions
651
P3-Case Study 10/9/2025
12 Min.
652
P3-Case Study
PDF lesson
653
P3-Textbook-Case Study
PDF lesson
654
Q3-Case Study
10 questions
655
P4-Conclusion 10/9/2025
28 Min.
656
P4-Conclusion
PDF lesson
657
P4-Textbook- Conclusion
PDF lesson
658
Final Quiz - Price Elasticity of Demand
20 questions
L20:Promotion – How Businesses Attract Customers
659
P1-What is Promotion? 17/9/2025
14 Min.
660
P1 – What is Promotion Slides
PDF lesson
661
P1 - Textbook- What Is Promotion?
PDF lesson
662
Q1 - What is promotion?
Sorry, this lesson is currently locked. You need to complete "P1 - Textbook- What Is Promotion?" before accessing it.
10 questions
663
P2 - The Promotional Mix: Tools for Communicating with Customers (PR) 17/9/2025
42 Min.
664
P2 - The Promotional Mix: Tools for Communicating with Customers (PR) Slides
PDF lesson
665
P2 - Textbook - The Promotional Mix: Tools for Communicating with Customers (PR)
PDF lesson
666
Q2 - The Promotional Mix: Tools for Communicating with Customers (PR)
Sorry, this lesson is currently locked. You need to complete "P2 - Textbook - The Promotional Mix: Tools for Communicating with Customers (PR)" before accessing it.
10 questions
667
P3 - Sales promotion 17/9/2025
18 Min.
668
P3 - Sales promotion Slides
PDF lesson
669
P3 - Textbook - Sales Promotion
PDF lesson
670
Q3 - Sales Promotion
Sorry, this lesson is currently locked. You need to complete "P3 - Textbook - Sales Promotion" before accessing it.
10 questions
671
P4-Personal Selling 17/9/2025
20 Min.
672
P4 - Personal Selling Slides
PDF lesson
673
P4 - Textbook - Personal Selling
PDF lesson
674
Q4 - Personal Selling
Sorry, this lesson is currently locked. You need to complete "P4 - Textbook - Personal Selling" before accessing it.
10 questions
675
Final Quiz - Promotion – How Businesses Attract Customers Part 1
20 questions
L20:Promotion – How Businesses Attract Customers 17/9/2025
676
P1-What is Promotion? 17/9/2025
14 Min.
677
P1 – What is Promotion Slides
PDF lesson
678
P1 - Textbook- What Is Promotion?
PDF lesson
679
Q1 - What is promotion?
Sorry, this lesson is currently locked. You need to complete "L20:Promotion – How Businesses Attract Customers " before accessing it.
10 questions
680
P2 - The Promotional Mix: Tools for Communicating with Customers (PR) 17/9/2025
42 Min.
681
P2 - The Promotional Mix: Tools for Communicating with Customers (PR) Slides
PDF lesson
682
P2 - Textbook - The Promotional Mix: Tools for Communicating with Customers (PR)
PDF lesson
683
Q2 - The Promotional Mix: Tools for Communicating with Customers (PR)
Sorry, this lesson is currently locked. You need to complete "L20:Promotion – How Businesses Attract Customers " before accessing it.
10 questions
684
P3 - Sales promotion 17/9/2025
18 Min.
685
P3 - Sales promotion Slides
PDF lesson
686
P3 - Textbook - Sales Promotion
PDF lesson
687
Q3 - Sales Promotion
Sorry, this lesson is currently locked. You need to complete "L20:Promotion – How Businesses Attract Customers " before accessing it.
10 questions
688
P4-Personal Selling 17/9/2025
20 Min.
689
P4 - Personal Selling Slides
PDF lesson
690
P4 - Textbook - Personal Selling
PDF lesson
691
Q4 - Personal Selling
Sorry, this lesson is currently locked. You need to complete "L20:Promotion – How Businesses Attract Customers " before accessing it.
10 questions
692
Final Quiz - Promotion – How Businesses Attract Customers Part 1
20 questions
L21:Promotion – How Businesses Attract Customers
693
P1- The Rise of Digital and Social Media Marketing 24.09.2025
43.19
694
P1 - The Rise of Digital and Social Media Marketing
30m
695
P1 - TEXTBOOK - The Rise of Digital and Social Media Marketing
PDF lesson
696
Q1- The Rise of Digital and Social Media Marketing
10 questions
697
P2- Ethical and Legal Considerations in Promotional Activities 24.09.2025
18.27
698
P2 - Ethical and Legal Consideratios in Promotional Activities
30 min
699
P2- TEXTBOOK- Ethical and Legal Considerations in Promoting Activities
PDF lesson
700
Q2 - Ethical And Legal Considerations in Promotional Activities
10 questions
701
P3- Promotion, Branding, and Customer Engagement 24.09.2025
19.24
702
P3 - Promotion, Branding, and Customer Engagement
30min
703
P3- TEXTBOOK- PROMOTION, BRANDING, AND CUSTOMER ENGAGEMENT
PDF lesson
704
Q3 - Promotion, Branding, and Customer Engagement
10 questions
705
P4- Bringing it All Together: Promotion in the Marketing Plan and Beyond 24.09.2025
22.35
706
P4: Bringing It All Together : Promotion in the Marketing Plan and Beyond
30 min
707
P4- TEXTBOOK- Bringing It All Together: Promotion in the Marketing Plan and Beyond
PDF lesson
708
Q4 - Bringing It All Together: Promotion in the Marketing Plan and Beyond
10 questions
709
Final Quiz - Promotion – How Businesses Attract Customers Part 2
20 questions
L21:Promotion – How Businesses Attract Customers 24/09/2025
710
P1- The Rise of Digital and Social Media Marketing 24.09.2025
43.19
711
P1 - The Rise of Digital and Social Media Marketing
30m
712
P1 - TEXTBOOK - The Rise of Digital and Social Media Marketing
PDF lesson
713
Q1- The Rise of Digital and Social Media Marketing
10 questions
714
P2- Ethical and Legal Considerations in Promotional Activities 24.09.2025
18.27
715
P2 - Ethical and Legal Consideratios in Promotional Activities
30 min
716
P2- TEXTBOOK- Ethical and Legal Considerations in Promoting Activities
PDF lesson
717
Q2 - Ethical And Legal Considerations in Promotional Activities
10 questions
718
P3- Promotion, Branding, and Customer Engagement 24.09.2025
19.24
719
P3 - Promotion, Branding, and Customer Engagement
30min
720
P3- TEXTBOOK- PROMOTION, BRANDING, AND CUSTOMER ENGAGEMENT
PDF lesson
721
Q3 - Promotion, Branding, and Customer Engagement
10 questions
722
P4- Bringing it All Together: Promotion in the Marketing Plan and Beyond 24.09.2025
22.35
723
P4: Bringing It All Together : Promotion in the Marketing Plan and Beyond
30 min
724
P4- TEXTBOOK- Bringing It All Together: Promotion in the Marketing Plan and Beyond
PDF lesson
725
Q4 - Bringing It All Together: Promotion in the Marketing Plan and Beyond
10 questions
726
Final Quiz - Promotion – How Businesses Attract Customers Part 2
20 questions
L22: Place- Where and How Customers Buy
727
P1- Place- Where and How Customers Buy 01.10.2025
19.33
728
P1 - Place- Where and How Customers Buy 01.10.2025
PDF lesson
729
P1- TEXTBOOK- Place- Where and How Customers Buy
PDF lesson
730
Q1- Place- Where and How Customers Buy
10 questions
731
P2-Understanding Distribution Channels and 'Place' in Marketing 01.10.2025
21:43
732
P2- Understanding Distribution Channels and 'Place' in Marketing
PDF lesson
733
P2- TEXTBOOK - Understanding Distribution Channels and 'Place' in Marketing
PDF lesson
734
Q2- Understanding Distribution Channels and 'Place' in Marketing
10 questions
735
P3- Modern Distribution Approaches and Omnichannel Strategies 01.10.2025
22:42
736
P3- TEXTBOOK - Modern Distribution Approaches and Omnichannel Strategies
PDF lesson
737
P3- Modern Distribution Approaches and Omnichannel Strategies
PDF lesson
738
Q3- Modern Distribution Approaches and Omnichannel Strategies
10 questions
739
P4- Enabling Technologies in Distribution 01.10.2025
16.35
740
P4-TEXTBOOK- Enabling Technologies in Distribution
PDF lesson
741
P4- Enabling Technologies in Distribution
PDF lesson
742
Q4- Enabling Technologies in Distribution
10 questions
L22: Place- Where and How Customers Buy 01/10/2025
743
P1- Place- Where and How Customers Buy 01.10.2025
19.33
744
P1 - Place- Where and How Customers Buy 01.10.2025
PDF lesson
745
P1- TEXTBOOK- Place- Where and How Customers Buy
PDF lesson
746
Q1- Place- Where and How Customers Buy
10 questions
747
P2-Understanding Distribution Channels and 'Place' in Marketing 01.10.2025
21:43
748
P2- Understanding Distribution Channels and 'Place' in Marketing
PDF lesson
749
P2- TEXTBOOK - Understanding Distribution Channels and 'Place' in Marketing
PDF lesson
750
Q2- Understanding Distribution Channels and 'Place' in Marketing
10 questions
751
P3- Modern Distribution Approaches and Omnichannel Strategies 01.10.2025
22:42
752
P3- TEXTBOOK - Modern Distribution Approaches and Omnichannel Strategies
PDF lesson
753
P3- Modern Distribution Approaches and Omnichannel Strategies
PDF lesson
754
Q3- Modern Distribution Approaches and Omnichannel Strategies
10 questions
755
P4- Enabling Technologies in Distribution 01.10.2025
16.35
756
P4-TEXTBOOK- Enabling Technologies in Distribution
PDF lesson
757
P4- Enabling Technologies in Distribution
PDF lesson
758
Q4- Enabling Technologies in Distribution
10 questions
L23: Place- Where and How Customers Buy
759
P1- Supply Chain Optimisation & Logistics in Marketing 08.10.2025
19.17
760
P1- Supply Chain Optimisation and Logistics in Marketing
PDF lesson
761
P1- TEXTBOOK-Supply Chain Optimisation and Logistics in Marketing
PDF lesson
762
Q1- Supply Chain Optimisation and Logistics in Marketing
10 questions
763
P2- Aligning Place with Marketing Strategy in the Workplace 08.10.2025
12.34
764
P2- Aligning Place with Marketing Strategy in the Workplace
PDF lesson
765
P2 -TEXTBOOK- Practical Application - Aligning Place with Marketing Strategy in the Workplace
PDF lesson
766
Q2- Practical Application - Aligning Place with Marketing Strategy in the Workplace
10 questions
767
P3- Places in the Broader Marketing Plan and 7p+ 08.10.2025
20.07
768
P3- Places in the Broader Marketing Plan and 7p+
PDF lesson
769
P3- TEXTBOOK- Places in the Broader Marketing Plan and 7ps
PDF lesson
770
Q3- Places in the Broader Marketing Plan and 7ps
10 questions
771
P4- Conclusion 08.10.2025
13.50
772
P4- Conclusion
PDF lesson
773
P4- TEXBOOK- Conslusion
PDF lesson
774
Q4- Conclusion
10 questions
L23: Place- Where and How Customers Buy 08/10/2025
775
P1- Supply Chain Optimisation & Logistics in Marketing 08.10.2025
19.17
776
P1- Supply Chain Optimisation and Logistics in Marketing
PDF lesson
777
P1- TEXTBOOK-Supply Chain Optimisation and Logistics in Marketing
PDF lesson
778
Q1- Supply Chain Optimisation and Logistics in Marketing
10 questions
779
P2- Aligning Place with Marketing Strategy in the Workplace 08.10.2025
12.34
780
P2- Aligning Place with Marketing Strategy in the Workplace
PDF lesson
781
P2 -TEXTBOOK- Practical Application - Aligning Place with Marketing Strategy in the Workplace
PDF lesson
782
Q2- Practical Application - Aligning Place with Marketing Strategy in the Workplace
10 questions
783
P3- Places in the Broader Marketing Plan and 7p+ 08.10.2025
20.07
784
P3- Places in the Broader Marketing Plan and 7p+
PDF lesson
785
P3- TEXTBOOK- Places in the Broader Marketing Plan and 7ps
PDF lesson
786
Q3- Places in the Broader Marketing Plan and 7ps
10 questions
787
P4- Conclusion 08.10.2025
13.50
788
P4- Conclusion
PDF lesson
789
P4- TEXBOOK- Conslusion
PDF lesson
790
Q4- Conclusion
10 questions
L24: Becoming a Marketing Executive- Project Management
791
P1- Becoming a Marketing Executive- Project Management 15/10/2025
26.59
792
P1- Becoming a Marketing Executive- Project Management
PDF lesson
793
P1- TEXTBOOK- Introduction
PDF lesson
794
P2- Mini Project Plan Activity 15/10/2025
18:38
795
P2- Mini Project Plan Activity
PDF lesson
796
P2- TEXTBOOK- Planning a Marketing Campaign from Scratch
PDF lesson
797
P3- Time Blocking= Control your Calendar 15/10/2025
14:14
798
P3- Time Blocking= Control your Calendar
PDF lesson
799
P3- TEXTBOOK- Budgeting in Marketing Projects
PDF lesson
800
P4- Reflection Activity 15/10/2025
30:43
801
P4- Reflection Activity
PDF lesson
802
P4- TEXTBOOK- Working with Stakeholders Collaboration & Communication
PDF lesson
803
P5- TEXTBOOK- Time Management and Organisation
PDF lesson
804
P6- TEXTBOOK- Evaluating Marketing Project Success
PDF lesson
805
P7- TEXTBOOK- Templates and Visual Aids to Support Your Journey
PDF lesson
806
P8- TEXTBOOK - Conclusion & Next Steps
PDF lesson
L24: Becoming a Marketing Executive- Project Management 15/10/2025
807
P1- Becoming a Marketing Executive- Project Management 15/10/2025
26.59
808
P1- Becoming a Marketing Executive- Project Management
PDF lesson
809
P1- TEXTBOOK- Introduction
PDF lesson
810
P2- Mini Project Plan Activity 15/10/2025
18:38
811
P2- Mini Project Plan Activity
PDF lesson
812
P2- TEXTBOOK- Planning a Marketing Campaign from Scratch
PDF lesson
813
P3- Time Blocking= Control your Calendar 15/10/2025
14:14
814
P3- Time Blocking= Control your Calendar
PDF lesson
815
P3- TEXTBOOK- Budgeting in Marketing Projects
PDF lesson
816
P4- Reflection Activity 15/10/2025
30:43
817
P4- Reflection Activity
PDF lesson
818
P4- TEXTBOOK- Working with Stakeholders Collaboration & Communication
PDF lesson
819
P5- TEXTBOOK- Time Management and Organisation
PDF lesson
820
P6- TEXTBOOK- Evaluating Marketing Project Success
PDF lesson
821
P7- TEXTBOOK- Templates and Visual Aids to Support Your Journey
PDF lesson
822
P8- TEXTBOOK - Conclusion & Next Steps
PDF lesson
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