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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Nathan - Marketing Technology-(MarTech) G4
Instructor
Nathan Shields
31
Students
enrolled
0
0 reviews
Course details
Lectures
:
180
Quizzes
:
38
Description
Curriculum
CH 1-Marketing Technology (MarTech) 6/2/2026
1
P1-VID-The Indispensable Role of Marketing Technology in Today's Business World
Video lesson
2
P1-PPT -The Indispensable Role of Marketing Technology
PDF lesson
3
P1-TB-The Indispensable Role of Marketing Technology
Text lesson
4
Q1-The Indispensable Role of Marketing Technology
20 questions
5
Spotify-The Indispensable Role of Marketing Technology
Audio lesson
6
P2-VID-The Continuous Evolution of Marketing Technology: Adapting to the Future
Video lesson
7
P2-PPT-The Continuous Evolution of Marketing Technology
PDF lesson
8
P2-TB-The Continuous Evolution of Marketing Technology
Text lesson
9
Spotify-The Continuous Evolution of Marketing Technology
Audio lesson
10
Q2-The Continuous Evolution of Marketing Technology
20 questions
11
Spotify-The Marketing Technology Landscape: Terminology and Tools
Audio lesson
12
P3-VID-The Marketing Technology Landscape: Terminology and Tools
Video lesson
13
P3-PPT- The Marketing Technology Landscape: Terminology and Tools
PDF lesson
14
P3-TB-The Marketing Technology Landscape: Terminology and Tools
Text lesson
15
Q3-The Marketing Technology Landscape: Terminology and Tools
20 questions
16
PPT-CH 1-Marketing Technology (MarTech)
PDF lesson
17
P1-The Indispensable Role of Marketing Technology
Video lesson
18
P2-The Continuous Evolution of Marketing Technology
Video lesson
19
P3-The Marketing Technology Landscape: Terminology and Tools
Video lesson
CH2: MarTech and Marketing 13/2/2026
20
Spotify-From Awareness to Advocacy: The MarTech Blueprint
Audio lesson
21
P1-PPT -From Awareness to Advocacy: The MarTech Blueprint
PDF lesson
22
P1-VID-From Awareness to Advocacy: The MarTech Blueprint
Video lesson
23
P1-TB-From Awareness to Advocacy: The MarTech Blueprint
Text lesson
24
Q1-From Awareness to Advocacy: The MarTech Blueprint
20 questions
25
P2-VID-MarTech Strategy- The 7 Ps and Automation
Video lesson
26
Spotify-MarTech Strategy: The 7 Ps and Automation
Audio lesson
27
P2-PPT -MarTech Strategy: The 7 Ps and Automation
PDF lesson
28
P2-TB-MarTech Strategy: The 7 Ps and Automation
Text lesson
29
Q2-MarTech Strategy: The 7 Ps and Automation
20 questions
30
P3-PPT -AI-Powered MarTech Automation and Human Strategy
PDF lesson
31
Spotify-AI-Powered MarTech: Automation and Human Strategy
Audio lesson
32
P3-VID-AI-Powered MarTech: Automation and Human Strategy
Video lesson
33
P3-TB-AI-Powered MarTech: Automation and Human Strategy
Text lesson
34
Q3-AI-Powered MarTech: Automation and Human Strategy
20 questions
35
PPT-CH2: MarTech and Marketing
PDF lesson
36
P1-From Awareness to Advocacy: The MarTech Blueprint
Video lesson
37
P2-MarTech Strategy: The 7 Ps and Automation
Video lesson
38
P3-AI-Powered MarTech Automation and Human Strategy
Video lesson
CH 3 : AI in Marketing 20/2/2026
39
Spotify- Algorithms of Influence: AI Marketing Strategy
Audio lesson
40
P1-PPT- Algorithms of Influence: AI Marketing Strategy
PDF lesson
41
P1-VID-Algorithms of Influence: AI Marketing Strategy
Video lesson
42
P1-TB-Algorithms of Influence: AI Marketing Strategy
Text lesson
43
Q1-Algorithms of Influence: AI Marketing Strategy
20 questions
44
Spotify-Ethical AI Marketing: Challenges and the Horizon
Audio lesson
45
P2-TB-Ethical AI Marketing: Challenges and the Horizon
Text lesson
46
P2-PPT-Ethical AI Marketing: Challenges and the Horizon
PDF lesson
47
P2-VID-Ethical AI Marketing: Challenges and the Horizon
Video lesson
48
Q2-Ethical AI Marketing: Challenges and the Horizon
20 questions
49
P3-PPT- Marketing Algorithms: Mechanics, Benefits, Strategy
PDF lesson
50
P3-VID-Marketing Algorithms: Mechanics, Benefits, Strategy
Video lesson
51
P3-TB-Marketing Algorithms: Mechanics, Benefits, Strategy
Text lesson
52
Spotify-Marketing Algorithms: Mechanics, Benefits, Strategy
Audio lesson
53
Q3-Marketing Algorithms: Mechanics, Benefits, Strategy
20 questions
54
PPT-CH 3 : AI in Marketing
PDF lesson
55
P1-Algorithms of Influence: AI Marketing Strategy
Video lesson
56
P2-Ethical AI Marketing: Challenges and the Horizon
Video lesson
57
P3-Marketing Algorithms: Mechanics, Benefits, Strategy
Video lesson
L4: Data, Insight and Analytics 27/2/2026
58
Spotify- Introduction to Data, Insight and Analytics in Modern Marketing
Audio lesson
59
P1-VID-Introduction to Data, Insight and Analytics in Modern Marketing
Video lesson
60
P1-PPT- Introduction to Data, Insight and Analytics in Modern Marketing
PDF lesson
61
P1-TB- Introduction to Data, Insight and Analytics in Modern Marketing
Text lesson
62
Q1-Introduction to Data, Insight and Analytics in Modern Marketing
20 questions
63
Spotify-Ethical concerns and risks
Audio lesson
64
P2-VID-Ethical Concerns and Risks in Data-Driven Marketing
Video lesson
65
P2-PPT-Ethical concerns and risks
PDF lesson
66
P2-TB-Ethical concerns and risks
Text lesson
67
Q2-Ethical concerns and risks
20 questions
68
Spotify-Current Trends in Data-Driven Marketing and MarTech
Audio lesson
69
P3-VID-Current Trends in Data-Driven Marketing and MarTech
Video lesson
70
P3-PPT -Current Trends in Data-Driven Marketing and MarTech
PDF lesson
71
P3-TB-Current Trends in Data-Driven Marketing and MarTech
Text lesson
72
Q3-Current Trends in Data-Driven Marketing and MarTech
20 questions
73
PPT-CH4: Data, Insight and Analytics
PDF lesson
74
P1- Introduction to Data, Insight and Analytics in Modern Marketing
Video lesson
75
P2-Ethical concerns and risks
Video lesson
76
P3-Current Trends in Data-Driven Marketing and MarTech
Video lesson
L5: Adtech 6/3/26
77
Spotify-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Audio lesson
78
P1-VID-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Video lesson
79
P1-PPT-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
PDF lesson
80
P1-TB-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Text lesson
81
Q1:Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
20 questions
82
Spotify-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Audio lesson
83
P2-VID-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Video lesson
84
P2-PPT-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
PDF lesson
85
P2-TB-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Text lesson
86
Q2:Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
20 questions
87
Spotify-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Audio lesson
88
P3-VID-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Video lesson
89
P3-PPT-Adtech Benefits, Limitations and Real-World Applications Across Sectors
PDF lesson
90
P3-TB-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Text lesson
91
Q3:Adtech Benefits, Limitations and Real-World Applications Across Sectors
20 questions
92
PPT-CH 5: Adtech
PDF lesson
93
P1-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Video lesson
94
P2-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Video lesson
95
P3-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Video lesson
L6: CRM Technology 13/3/26
96
P1-VID-CRM Technology Overview: Features, B2B vs B2C, and Retention
Video lesson
97
P1-TB-CRM Technology Overview: Features, B2B vs B2C, and Retention
Text lesson
98
P1-PPT-CRM Technology Overview: Features, B2B vs B2C, and Retention
PDF lesson
99
Spotify-CRM Technology Overview: Features, B2B vs B2C, and Retention
Audio lesson
100
Q1:CRM Technology Overview: Features, B2B vs B2C, and Retention
20 questions
101
P2-VID-CRM Lifecycle Marketing & Customer Retention with AI
Video lesson
102
P2-TB -CRM Lifecycle Marketing & Customer Retention with AI
Text lesson
103
P2-PPT-CRM Lifecycle Marketing & Customer Retention with AI
PDF lesson
104
Spotify-CRM Lifecycle Marketing & Customer Retention with AI
Audio lesson
105
Q2:CRM Lifecycle Marketing & Customer Retention with AI
20 questions
106
P3-VID-Automated Lead Qualification & The Future of CRM
Video lesson
107
P3-TB-Automated Lead Qualification & The Future of CRM
Text lesson
108
P3-PPT-Automated Lead Qualification & The Future of CRM
PDF lesson
109
Spotify-Automated Lead Qualification & The Future of CRM
Audio lesson
110
Q3:Automated Lead Qualification & The Future of CRM
20 questions
111
PPT-CH6:CRM Technology
PDF lesson
112
P1-CRM Technology Overview: Features, B2B vs B2C, and Retention
55 mins
113
P2-CRM Lifecycle Marketing & Customer Retention with AI
33:16 mins
114
P3- Automated Lead Qualification & The Future of CRM
16 min
L7: Creating and Presenting Marketing Reports 20/3/2026
115
Spotify-Beyond the Dashboard
Audio lesson
116
P1-TB-Beyond the Dashboard
Text lesson
117
P1-VID-Beyond the Dashboard
Video lesson
118
P1-PPT- Beyond the Dashboard
PDF lesson
119
Q1: Beyond the Dashboard
20 questions
120
Spotify-Data Storytelling for Impact
Audio lesson
121
P2-PPT-Data Storytelling for Impact
PDF lesson
122
P2-TB-Data Storytelling for Impact
Text lesson
123
P2-VID-Data Storytelling for Impact
Video lesson
124
Q2: Data Storytelling for Impact
20 questions
125
Spotify-Narrative Driven Strategy
Audio lesson
126
P3-TB-Narrative Driven Strategy
Text lesson
127
P3 -VID-Narrative Driven Strategy-
Video lesson
128
P3-PPT- Narrative Driven Strategy
PDF lesson
129
Q3: Narrative Driven Strategy
20 questions
130
PPT-CH7:Creating and Presenting Marketing Reports
PDF lesson
131
P1-Beyond the Dashboard
30 Minutes
132
P2-Data Storytelling for Impact
20 Min
133
P3-Narrative Driven Strategy
25 Min
CH8:Digital and Web Analytics 27/3/2026
134
Spotify-Digital and Web Analytics
Audio lesson
135
P1-TB-Digital and Web Analytics
Text lesson
136
PP1-Digital and Web Analytics
PDF lesson
137
P1-VID-Digital and Web Analytics
Video lesson
138
Q1:Digital and Web Analytics
20 questions
139
Spotify-Analytics and Its Role in Martach
Audio lesson
140
P2-TB-Analytics and Its Role in Martach
Text lesson
141
P2-PPT-Analytics and Its Role in Martach
PDF lesson
142
P2-VID-Analytics and Its Role in Martach
Video lesson
143
Q2-Analytics and Its Role in Martach
20 questions
144
Spotify-Digital and Web Analytics – Attribution Models
Audio lesson
145
P3-TB-Digital and Web Analytics-Attribution Models
Text lesson
146
P3-PPT-Digital and Web Analytics -Attribution Models
PDF lesson
147
P3-VID-Digital and Web Analytics -Attribution Models
Video lesson
148
Q3:Digital and Web Analytics -Attribution Models.
20 questions
149
PPT-CH8:Digital and Web Analytics
PDF lesson
150
P1-Digital and Web Analytics
20 Min
151
P2-Analytics and Its Role in Martach
40 Min
152
P3-Digital and Web Analytics-Attribution Models
40 Min
CH 9:Presenting marketing Recommendations
153
Spotify-Presenting marketing Recommendations
Audio lesson
154
P1-TB-Presenting marketing Recommendations
Text lesson
155
P1-PPT -Presenting marketing Recommendations
PDF lesson
156
P1 -VID -Presenting marketing Recommendations
Video lesson
157
Q1-Presenting marketing Recommendations
20 questions
158
Spotify-Campaign performance reports
Audio lesson
159
P2 -VID -Campaign performance reports
Video lesson
160
P2-PPT-Campaign performance reports
PDF lesson
161
P2-TB-Campaign Performance Reports
Text lesson
162
Q2:Campaign performance reports
20 questions
163
Spotify-Best Practices for Creating and Presenting Reports
Audio lesson
164
P3 -VID-Best practices for creating and presenting reports
Video lesson
165
P3-PPT-Best practices for creating and presenting reports
PDF lesson
166
P3-TB-Best practices for creating and presenting reports
Text lesson
167
Q3-Best practices for creating and presenting reports
20 questions
168
PPT-CH9:Presenting marketing Recommendations
PDF lesson
CH 10 : Evaluating and Improving Campaign Performance
169
Spotify-Campaign Analytics Guide
Audio lesson
170
P1-PPT-Campaign Analytics Guide
PDF lesson
171
P1-VID -Campaign Analytics Guide
Video lesson
172
P1-TB-Campaign Analytics Guide
Text lesson
173
Q1: Campaign Analytics Guide
20 questions
174
Spotify-Data To Decision Engine
Audio lesson
175
P2-PPT-Data To Decision Engine
PDF lesson
176
P2-VID-Data To Decision Engine
Video lesson
177
P2 -TB-Data To Decision Engine
Text lesson
178
Q2:Data To Decision Engine
20 questions
179
Spotify-Continuous Optimisation in Campaign Performance
Audio lesson
180
P3-PPT- Continuous Optimisation in Campaign Performance
PDF lesson
181
P3-VID- Continuous Optimisation in Campaign Performance
Video lesson
182
P3-TB- Continuous Optimisation in Campaign Performance
Text lesson
183
Q3 :Continuous Optimisation in Campaign Performance
20 questions
184
PPT-CH10:Evaluating and Improving Campaign Performance
PDF lesson
CH 11 :Selecting the Right MarTech Tools
185
Spotify-The Martech Maze
Audio lesson
186
P1 -VID-The MarTech Maze
Video lesson
187
P1-PPT- The MarTech Maze
PDF lesson
188
P1-TB- The MarTech Maze
Text lesson
189
Spotify-A Thriving MarTech Garden
Audio lesson
190
P2-PPT-A Thriving MarTech Garden
PDF lesson
191
P2-VID-A Thriving MarTech Garden
Video lesson
192
P2-TB- A Thriving MarTech Garden
Text lesson
193
Q2: A Thriving MarTech Garden
15 questions
194
Spotify-Your Martech Playbook
Audio lesson
195
P3-PPT-Your MarTech Playbook
PDF lesson
196
P3-VID-Your MarTech Playbook
Video lesson
197
P3-TB- Your MarTech Playbook
Text lesson
198
Q3: Your MarTech Playbook
20 questions
199
PPT-CH 11 :Selecting the Right MarTech Tools
PDF lesson
CH 12:Evaluating Marketing Technologies
200
Spotify-Choosing The Right MarTech
Audio lesson
201
P1-PPT- Choosing The Right MarTech
PDF lesson
202
P1-VID- Choosing The Right MarTech
Video lesson
203
P1-TB- Choosing The Right MarTech
Text lesson
204
Q1 :Choosing The Right MarTech
20 questions
205
Spotify-MarTech Effectiveness
Audio lesson
206
P2-PPT- MarTech Effectiveness
PDF lesson
207
P2-VID- MarTech Effectiveness
Video lesson
208
P2-TB-MarTech Effectiveness
Text lesson
209
Q2 :MarTech Effectiveness
20 questions
210
Spotify-Getting More From Your MarTech
Audio lesson
211
P3-PPT-Getting More From Your MarTech
PDF lesson
212
P3-VID-Getting More From Your MarTech
Video lesson
213
P3-TB-Getting More From Your MarTech
Text lesson
214
Q3:Getting More From Your MarTech
20 questions
215
PPT-CH12:Evaluating Marketing Technologies
PDF lesson
Mock Exams
216
1st Mock Exam (Ch1 - Ch4)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
217
2nd Mock Exam (Ch5 - Ch7)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
218
3rd Mock Exam (Ch8 - Ch12)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
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