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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Nathan -Social Media Marketing Executive Level 4
Instructors
Nathan Shields
Nathan Shields
30
Students
enrolled
0
0 reviews
Course details
Lectures
:
190
Quizzes
:
66
Description
Curriculum
L1: Exploring Social Media Channels
1
P1: Exploring Social Media Channels 29.10.2025
1:06:08
2
P1: Exploring Social Media Channels
PDF lesson
3
Q1- Exploring Social Media Channels
10 questions
4
P2: LinkedIn – Professional Networking and B2B Marketing
21:12
5
P2: LinkedIn – Professional Networking and B2B Marketing
PDF lesson
6
Q2– Professional Networking and B2B Marketing
10 questions
7
P3: Twitter (X) –Real time Updates & Engagement
21:56
8
P3: Twitter (X) –Real time Updates & Engagement
PDF lesson
9
Q3–Real time Updates & Engagement
10 questions
10
P4: Reflection Exercise
PDF lesson
L1: Exploring Social Media Channels 29/10/2025
11
P1: Exploring Social Media Channels 29.10.2025
1:06:08
12
P1: Exploring Social Media Channels
PDF lesson
13
Q1- Exploring Social Media Channels
10 questions
14
P2: LinkedIn – Professional Networking and B2B Marketing
21:12
15
P2: LinkedIn – Professional Networking and B2B Marketing
PDF lesson
16
Q2– Professional Networking and B2B Marketing
10 questions
17
P3: Twitter (X) –Real time Updates & Engagement
21:56
18
P3: Twitter (X) –Real time Updates & Engagement
PDF lesson
19
Q3–Real time Updates & Engagement
10 questions
20
P4: Reflection Exercise
PDF lesson
L2: Social Media Algorithms and Viral Marketing 5/11/2025
21
P1: Social Media Algorithms and Viral Marketing 05.11.2025
29:48
22
P1: Social Media Algorithms and Viral Marketing
PDF lesson
23
Q1- Social Media Algorithms and Viral Marketing
10 questions
24
P2: What is Paid Social Media?
38:17
25
P2: What is Paid Social Media?
PDF lesson
26
Q2- What is Paid Social Media
10 questions
27
Q3- Frequency and Timeliness
23:27
28
P3: Frequency and Timeliness
PDF lesson
29
Q3- Frequency and Timeliness
10 questions
L2: Social Media Algorithms and Viral Marketing
30
P1: Social Media Algorithms and Viral Marketing 05.11.2025
29:48
31
P1: Social Media Algorithms and Viral Marketing
PDF lesson
32
Q1- Social Media Algorithms and Viral Marketing
10 questions
33
P2: What is Paid Social Media?
38:17
34
P2: What is Paid Social Media?
PDF lesson
35
Q2- What is Paid Social Media
10 questions
36
Q3- Frequency and Timeliness
23:27
37
P3: Frequency and Timeliness
PDF lesson
38
Q3- Frequency and Timeliness
10 questions
L3:Social Media in the Customer Journey (Chapter 4) 12/11/2025
39
P1 :The Customer Decision Journey14/11/2025
37:22
40
Q1: The Customer Decision Journey
Sorry, this lesson is currently locked. You need to complete "P1 - Textbook - The Customer Decision Journey" before accessing it.
10 questions
41
P1: Social Media in Customer Journey
PDF lesson
42
P1 - Textbook - The Customer Decision Journey
PDF lesson
43
P2:Buy & Enjoy 14/11/2025
33:29
44
P2: Buy & Enjoy
PDF lesson
45
P2 - Textbook - Buy & Enjoy
PDF lesson
46
Q2:Buy & Enjoy
10 questions
47
P3:Take a Break 14/11/2025
45:49
48
P3 :Take a Break
PDF lesson
49
P3 - Textbook - Take a Break
PDF lesson
50
Q3:Take a Break
10 questions
L3:Social Media in the Customer Journey (Chapter 4)
51
P1 :The Customer Decision Journey14/11/2025
37:22
52
Q1: The Customer Decision Journey
Sorry, this lesson is currently locked. You need to complete "L3:Social Media in the Customer Journey (Chapter 4) 12/11/2025" before accessing it.
10 questions
53
P1: Social Media in Customer Journey
PDF lesson
54
P1 - Textbook - The Customer Decision Journey
PDF lesson
55
P2:Buy & Enjoy 14/11/2025
33:29
56
P2: Buy & Enjoy
PDF lesson
57
P2 - Textbook - Buy & Enjoy
PDF lesson
58
Q2:Buy & Enjoy
10 questions
59
P3:Take a Break 14/11/2025
45:49
60
P3 :Take a Break
PDF lesson
61
P3 - Textbook - Take a Break
PDF lesson
62
Q3:Take a Break
10 questions
L4:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices 19/11/2025
63
P1: Introduction 19/11/2025
1 h
64
P1-Introduction
PDF lesson
65
P1-TB-Introduction
PDF lesson
66
Q1-Introduction
15 questions
67
Q2-Decision Stakeholder
15 questions
68
P2-Step-by-step Guide to Creating a Social Media Persona 19/11/2025
30 mins
69
P2-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
70
Q3-Step -by -step Guide to Creating a Social Media Persona
15 questions
71
P3-Challenges and Pitfalls in Persona Development
10 mins
72
P3-Challenges and Pitfalls in Persona Development
PDF lesson
73
P3-TB-Challenges and Pitfalls in Persona Development
PDF lesson
74
Assignment
PDF lesson
L4:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
75
P1: Introduction 19/11/2025
1 h
76
P1-Introduction
PDF lesson
77
P1-TB-Introduction
PDF lesson
78
Q1-Introduction
15 questions
79
Q2-Decision Stakeholder
15 questions
80
P2-Step-by-step Guide to Creating a Social Media Persona 19/11/2025
30 mins
81
P2-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
82
Q3-Step -by -step Guide to Creating a Social Media Persona
15 questions
83
P3-Challenges and Pitfalls in Persona Development
10 mins
84
P3-Challenges and Pitfalls in Persona Development
PDF lesson
85
P3-TB-Challenges and Pitfalls in Persona Development
PDF lesson
86
Assignment
PDF lesson
L5:Social Media Communities and User Generated Data
87
P1- What is User-Generated Content 26/11/2025
40 mins
88
P1- What is User-Generated Content
PDF lesson
89
P1- TB-What is User-Generated Content
PDF lesson
90
Q1- What is User-Generated Content
15 questions
91
P2- Types of Social Media Communities 26/11/2025
Video lesson
92
P2- Types of Social Media Communities
PDF lesson
93
P2-TB- Types of Social Media Communities
PDF lesson
94
P2- Types of Social Media Communities
15 questions
95
P3- Risks and Considerations 26/11/2025
25 mins
96
P3- Risks and Considerations
PDF lesson
97
P3-TB- Risks and Considerations
PDF lesson
98
Q3- Risks and Considerations
15 questions
L5:Social Media Communities and User Generated Data 26/11/2025
99
P1- What is User-Generated Content 26/11/2025
40 mins
100
P1- What is User-Generated Content
PDF lesson
101
P1- TB-What is User-Generated Content
PDF lesson
102
Q1- What is User-Generated Content
15 questions
103
P2- Types of Social Media Communities 26/11/2025
Video lesson
104
P2- Types of Social Media Communities
PDF lesson
105
P2-TB- Types of Social Media Communities
PDF lesson
106
P2- Types of Social Media Communities
15 questions
107
P3- Risks and Considerations 26/11/2025
25 mins
108
P3- Risks and Considerations
PDF lesson
109
P3-TB- Risks and Considerations
PDF lesson
110
Q3- Risks and Considerations
15 questions
L6: The Role of Influencers Categories, Advantages, Downsides 3/12/2025
111
P1-The Role of Influencers Categories, Advantages, Downsides 3/12/2025
Video lesson
112
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
113
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
114
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
115
P2-Advantages of Working with Influencers 3/12/2025
Video lesson
116
P2-Advantages of Working with Influencers
PDF lesson
117
P2-TB-Advantages of Working with Influencers
PDF lesson
118
Q2-Advantages of Working with Influencers
15 questions
119
P3-Disadvantages and Risks of Working with Influencers 3/12/2025
Video lesson
120
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
121
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
122
Q3-Disadvantages and Risks of Working with Influencers
16 questions
L6: The Role of Influencers Categories, Advantages, Downsides
123
P1-The Role of Influencers Categories, Advantages, Downsides 3/12/2025
Video lesson
124
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
125
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
126
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
127
P2-Advantages of Working with Influencers 3/12/2025
Video lesson
128
P2-Advantages of Working with Influencers
PDF lesson
129
P2-TB-Advantages of Working with Influencers
PDF lesson
130
Q2-Advantages of Working with Influencers
15 questions
131
P3-Disadvantages and Risks of Working with Influencers 3/12/2025
Video lesson
132
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
133
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
134
Q3-Disadvantages and Risks of Working with Influencers
16 questions
L7:Content Strategy and Copyright Framework 10/12/2025
135
PPT-Content Strategy and Copyright Framework
Text lesson
136
P1-Introduction 10/12/2025
Video lesson
137
P1-Introduction
PDF lesson
138
P1-TB-Introduction
PDF lesson
139
Q1-Introduction
15 questions
140
P2-Tailoring Content to Each Platform Different Content Types 10/12/2025
Video lesson
141
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
142
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
143
Q2: Tailoring Content to Each Platform Different Content Types
15 questions
144
P3-Copywriting and Content Production Process 10/12/2025
Video lesson
145
P3-Copywriting and Content Production Process
PDF lesson
146
P3-TB-Copywriting and Content Production Process
PDF lesson
147
Q3: Copywriting and Content Production Process
15 questions
L7:Content Strategy and Copyright Framework
148
PPT-Content Strategy and Copyright Framework
Text lesson
149
P1-Introduction 10/12/2025
Video lesson
150
P1-Introduction
PDF lesson
151
P1-TB-Introduction
PDF lesson
152
Q1-Introduction
15 questions
153
P2-Tailoring Content to Each Platform Different Content Types 10/12/2025
Video lesson
154
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
155
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
156
Q2: Tailoring Content to Each Platform Different Content Types
15 questions
157
P3-Copywriting and Content Production Process 10/12/2025
Video lesson
158
P3-Copywriting and Content Production Process
PDF lesson
159
P3-TB-Copywriting and Content Production Process
PDF lesson
160
Q3: Copywriting and Content Production Process
15 questions
L8:Building the Social Media Plan Objectives, Audiences, and Tactics 17/12/2025
161
P1-Introduction to Social Media Campaigns 17/12/2025
Video lesson
162
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
163
P1-Introduction to Social Media Campaigns
PDF lesson
164
Q1-Introduction to Social Media Campaigns
16 questions
165
P2-Using KPIs to Measure Success 17/12/2025
Video lesson
166
P2-Using KPIs to Measure Success
PDF lesson
167
Q2-Using KPIs to Measure Success
15 questions
168
P3-ROI in Social Media Marketing 17/12/2025
Video lesson
169
P3-ROI in Social Media Marketing
PDF lesson
170
Q3-ROI in Social Media Marketing
16 questions
171
Assignment Ch 8
PDF lesson
L8:Building the Social Media Plan Objectives, Audiences, and Tactics
172
P1-Introduction to Social Media Campaigns 17/12/2025
Video lesson
173
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
174
P1-Introduction to Social Media Campaigns
PDF lesson
175
Q1-Introduction to Social Media Campaigns
16 questions
176
P2-Using KPIs to Measure Success 17/12/2025
Video lesson
177
P2-Using KPIs to Measure Success
PDF lesson
178
Q2-Using KPIs to Measure Success
15 questions
179
P3-ROI in Social Media Marketing 17/12/2025
Video lesson
180
P3-ROI in Social Media Marketing
PDF lesson
181
Q3-ROI in Social Media Marketing
16 questions
182
Assignment Ch 8
PDF lesson
L9: Evaluating Social Media Performance 7/1/2026
183
P1: If you can’t measure it, you can’t manage it 7/1/2026
Video lesson
184
P1: PP-If you can’t measure it, you can’t manage it
PDF lesson
185
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
186
Q1: you can’t measure it, you can’t manage it
15 questions
187
P2: RACE Framework Overview 7/1/2026
Video lesson
188
P2: PP-RACE Framework Overview
PDF lesson
189
P2: TB-RACE Framework Overview
PDF lesson
190
Q2:RACE Framework Overview
15 questions
191
P3: Tracking Links & UTMs Measuring Campaign Effectiveness 7/1/2026
Video lesson
192
P3: PP-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
193
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
194
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
195
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L9: Evaluating Social Media Performance
196
P1: If you can’t measure it, you can’t manage it 7/1/2026
Video lesson
197
P1: PP-If you can’t measure it, you can’t manage it
PDF lesson
198
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
199
Q1: you can’t measure it, you can’t manage it
15 questions
200
P2: RACE Framework Overview 7/1/2026
Video lesson
201
P2: PP-RACE Framework Overview
PDF lesson
202
P2: TB-RACE Framework Overview
PDF lesson
203
Q2:RACE Framework Overview
15 questions
204
P3: Tracking Links & UTMs Measuring Campaign Effectiveness 7/1/2026
Video lesson
205
P3: PP-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
206
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
207
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
208
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L10:AI and Social Media 14/1/2026
209
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution 14/1/2026
Video lesson
210
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
211
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
212
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
213
P2-Typical A I Uses In Marketing 14/1/2026
Video lesson
214
P2-Typical AI Uses in Marketing
PDF lesson
215
P2-TB-Typical AI Uses in Marketing
PDF lesson
216
Q2-Typical AI Uses In Marketing
15 questions
217
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management 14/1/2026
Video lesson
218
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
219
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
220
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L10:AI and Social Media
221
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution 14/1/2026
Video lesson
222
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
223
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
224
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
225
P2-Typical A I Uses In Marketing 14/1/2026
Video lesson
226
P2-Typical AI Uses in Marketing
PDF lesson
227
P2-TB-Typical AI Uses in Marketing
PDF lesson
228
Q2-Typical AI Uses In Marketing
15 questions
229
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management 14/1/2026
Video lesson
230
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
231
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
232
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L11:Project Management for Social Media Campaigns – and Deliver 21/1/2026
233
P1-Even the Most Creative Ideas can Collapse without good Organisation 21/1/2026
Video lesson
234
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
235
TB1- Even the most creative ideas can collapse
PDF lesson
236
Q1-Even the Most Creative Ideas can Collapse without good Organisation
15 questions
237
P2-Your Journey from Apprentice to Architect of Engagement 21/1/2026
Video lesson
238
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
239
Q2-Your Journey from Apprentice to Architect of Engagement
15 questions
240
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
241
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation 21/1/2026
Video lesson
242
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
243
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
244
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
15 questions
L11:Project Management for Social Media Campaigns – and Deliver
245
P1-Even the Most Creative Ideas can Collapse without good Organisation 21/1/2026
Video lesson
246
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
247
TB1- Even the most creative ideas can collapse
PDF lesson
248
Q1-Even the Most Creative Ideas can Collapse without good Organisation
15 questions
249
P2-Your Journey from Apprentice to Architect of Engagement 21/1/2026
Video lesson
250
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
251
Q2-Your Journey from Apprentice to Architect of Engagement
15 questions
252
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
253
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation 21/1/2026
Video lesson
254
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
255
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
256
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
15 questions
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