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Description
Curriculum
Reviews
Grade
Marketing Manager Level 6 - Feb 2026
Prof.Charl - Strategy & Planning - Jan 26
Instructor
Prof. Charl Sevel
34
Students
enrolled
0
0 reviews
Course details
Lectures
:
202
Quizzes
:
50
Level
:
Advanced
Description
Curriculum
CH0: Safeguarding and British Values
1
TB-Safeguarding and British Values
PDF lesson
CH1 : Marketing Apprenticeship (KSBs)
2
TB-Marketing Apprenticeship
PDF lesson
L1:Introduction to Strategic Marketing
3
P1-What is Strategic Marketing?.
PDF lesson
4
P1-What is Strategic Marketing?
15 questions
5
P2-Why Planning Matters in Business Success?.
PDF lesson
6
P2-Why Planning Matters in Business Success?
15 questions
7
P3-The Role of the Marketing Manager.
PDF lesson
8
P3-The Role of the Marketing Manager
15 questions
9
P4-Closing & Portfolio Assignment.
PDF lesson
10
Assigment-L1:Introduction to Strategic Marketing
PDF lesson
11
P1-What is Strategic Marketing?
Video lesson
12
P2-Why Planning Matters in Business Success?
Video lesson
13
P3-The Role of the Marketing Manager
Video lesson
14
P4-Closing & Portfolio Assignment
Video lesson
L2 :Marketing Strategy and Planning 13/2/2026
15
VID-P1- Marketing Strategy and Planning
Video lesson
16
PPT-P1-Marketing Strategy and Planning
PDF lesson
17
TB-P1-Marketing Strategy and Planning
PDF lesson
18
AUD-P1-Marketing Strategy and Planning
Audio lesson
19
Q1:Marketing Strategy & Planning
10 questions
20
VID-P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
21
PPT-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
22
TB-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
23
AUD-P2-Chaos to Clarity: Marketing Planning Explained
Audio lesson
24
Q2:From Marketing Maze to Masterplan
10 questions
25
VID-P3-Building Your Marketing Plan Step by Step
Video lesson
26
PPT-P3-Building Your Marketing Plan Step by Step.
PDF lesson
27
TB-P3-Building Your Marketing Plan Step by Step
PDF lesson
28
AUD-P3-Building Your Marketing Plan Step by Step
Audio lesson
29
Q3:Building Your Marketing Plan Step by Step
10 questions
30
Assignment-L2 :Marketing Strategy and Planning
PDF lesson
31
P1-Marketing Strategy and Planning
Video lesson
32
P2- Chaos to Clarity: Marketing Planning Explained
Video lesson
33
P3-Building Your Marketing Plan Step by Step
Video lesson
L3:Creating a Structured Marketing Plan 20/2/2026
34
P1-VID-Strategic Foundation
Video lesson
35
P1-PPT-Strategic Foundation
PDF lesson
36
P1-TB-Strategic Foundation
PDF lesson
37
P1-AUD-Strategic Foundation
Audio lesson
38
Q1-Strategic Foundation
10 questions
39
P2-VID-Marketing Execution Strategy.
Video lesson
40
P2-PPT-Marketing Execution Strategy.
PDF lesson
41
P2-TB-Marketing Execution Strategy.
PDF lesson
42
P2-AUD-Marketing Execution Strategy.
Audio lesson
43
Q2-Marketing Execution Strategy.
10 questions
44
P3-VID-Resources, Control, and Evaluation.
Video lesson
45
P3-PPT-Resources, Control, and Evaluation.
PDF lesson
46
P3-TB-Resources, Control, and Evaluation.
PDF lesson
47
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
48
Q3-Resources, Control, and Evaluation.
10 questions
49
Assignment-L3 :Creating a Structured Marketing Plan
PDF lesson
50
P1-Strategic Foundation
Video lesson
51
P2-Marketing Execution Strategy.
Video lesson
52
P3-Resources, Control, and Evaluation.
Video lesson
L4:The External and Micro Marketing Environment 27/2/2026
53
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
54
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
55
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
56
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
57
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
58
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
59
P2-PPT-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
60
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
61
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
62
Q2- The Marketing Environment: Understanding the Bigger Picture
10 questions
63
Assignment The External and Micro Marketing Environment
PDF lesson
64
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
65
P2-The Marketing Environment: Understanding the Bigger Picture
Video lesson
L5: Internal Environment 6/3/2026
66
P1-VID-Understanding the Internal Environment in Marketing Strategy
Video lesson
67
P1-PPT-Understanding the Internal Environment in Marketing Strategy
PDF lesson
68
P1-TB-Understanding the Internal Environment in Marketing Strategy
PDF lesson
69
P1-AUD-Understanding the Internal Environment in Marketing Strategy
Audio lesson
70
Q1-Understanding the Internal Environment in Marketing Strategy
10 questions
71
P2-VID-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
72
P2-Marketing Strategy - Preparing for the Expedition
PDF lesson
73
P2-TB-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
PDF lesson
74
P2-AUD-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Audio lesson
75
Q2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
10 questions
76
P3-VID-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
77
P3-PPT-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
78
P3-TB-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
79
P3-AUD-Managing Internal Risks and Resources in Marketing Strategy
Audio lesson
80
Q3-Managing Internal Risks and Resources in Marketing Strategy
10 questions
81
P1-Understanding the Internal Environment in Marketing Strategy
Video lesson
82
P2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
83
P3-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
84
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
85
PPT-L5: Internal Environment
Text lesson
L6:Understanding Customer Behaviour and Segmentation 20/3/26
86
P1-VID-Understanding Customer Behaviour and Segmentation in Marketing
Video lesson
87
P1-PPT-Understanding Customer Behaviour and Segmentation in Marketing.
PDF lesson
88
P1-TB-Understanding Customer Behaviour and Segmentation in Marketing
PDF lesson
89
P1-AUD-Understanding Customer Behaviour and Segmentation in Marketing
Audio lesson
90
Q1-Understanding Customer Behaviour and Segmentation in Marketing
10 questions
91
P2-VID-Understanding the Factors Influencing Buyer Behaviour
Video lesson
92
P2-PPT-Understanding the Factors Influencing Buyer Behaviour.
PDF lesson
93
P2-TB-Understanding the Factors Influencing Buyer Behaviour
PDF lesson
94
P2-AUD-Understanding the Factors Influencing Buyer Behaviour
Audio lesson
95
Q2-Understanding the Factors Influencing Buyer Behaviour
10 questions
96
P3-VID-Creating and Understanding Buyer Personas in Marketing
Video lesson
97
P3-PPT-Creating and Understanding Buyer Personas in Marketing.
PDF lesson
98
P3-TB-Creating and Understanding Buyer Personas in Marketing
PDF lesson
99
P3-AUD-Creating and Understanding Buyer Personas in Marketing
Audio lesson
100
Q3-Creating and Understanding Buyer Personas in Marketing
10 questions
101
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
102
P1-Understanding Customer Behaviour and Segmentation in Marketing-Strategy
45 min
103
P2-Understanding the Factors Influencing Buyer Behaviour-Strategy
1h
104
P3-Creating and Understanding Buyer Personas in Marketing-Strategy
15 Min
105
PPT-L6: Understanding Customer Behaviour and Segmentation
1h
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 13/3/26
106
P1-PPT-Understanding Customer Types and Behaviour.
PDF lesson
107
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
108
P1-TB-Understanding Customer Types and Behaviour
PDF lesson
109
P1-AUD-Understanding Customer Types and Behaviour
Audio lesson
110
Q1-Understanding Customer Types and Behaviour
10 questions
111
P2-PPT-Adoption Behaviour and Innovation in Marketing
PDF lesson
112
P2-VID-Adoption Behaviour and Innovation in Marketing
Video lesson
113
P2-TB-Adoption Behaviour and Innovation in Marketing
PDF lesson
114
P2-AUD-Adoption Behaviour and Innovation in Marketing
Audio lesson
115
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
116
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
117
P3-VID-Brand Positioning, Relationships, and Customer Loyalty
Video lesson
118
P3-TB-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
119
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty
Audio lesson
120
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
121
P1-Understanding Customer Types and Behaviour.
30 Minutes
122
P2-Adoption Behaviour and Innovation in Marketing
1h
123
P3-Brand Positioning, Relationships, and Customer Loyalty
30 Minutes
124
PPT-L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
PDF lesson
L8: Marketing Research, Marketing Information System and Commercial Intelligence 27\3\26
125
P1-VID- Marketing Mission Control
Video lesson
126
P1-PPT- Marketing Mission Control-STRATEGY
PDF lesson
127
P1-TB- Marketing Mission Control
PDF lesson
128
P1-AUD- Marketing Mission Control
Audio lesson
129
Q1 :Marketing Mission Control
10 questions
130
P2-VID- Apprentice's Research Guide
Video lesson
131
P2-PPT- Apprentice's Research Guide - STRATEGY
PDF lesson
132
P2-TB- Apprentice's Research Guide
PDF lesson
133
P2-AUD- Apprentice's Research Guide
Audio lesson
134
Q2:Apprentice's Research Guide
10 questions
135
P3-VID- Turning Data into Action
Video lesson
136
P3-PPT- Turning Data into Action - STRATEGY
PDF lesson
137
P3-TB- Turning Data into Action
PDF lesson
138
P3-AUD- Turning Data into Action
Audio lesson
139
Q3: Turning Data into Action
10 questions
140
PPT - L8: Marketing Research, Marketing Information System and Commercial Intelligence
PDF lesson
141
Assignment.
PDF lesson
142
P1-Marketing Mission Control
Video lesson
143
P2-Apprentice's Research Guide
Video lesson
144
P3-Turning Data into Action
Video lesson
CH10:Sources of Primary Data in Marketing
145
P1-VID-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
146
P1-TB-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
147
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing
Audio lesson
148
Q1-Understanding Primary Data Sources and Surveys in Marketing
10 questions
149
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
150
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
151
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Audio lesson
152
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
10 questions
153
P3-VID-Internal Risk Management
Video lesson
154
P3-TB-Internal Risk Management
PDF lesson
155
P3-AUD-Internal Risk Management
Audio lesson
156
Q3-Internal Risk Management
10 questions
CH 11: Sources of Secondary Data in Marketing
157
P1-VID-Introduction & Internal Secondary Data
Video lesson
158
P1-TB-Introduction & Internal Secondary Data
PDF lesson
159
P1-AUD-Introduction & Internal Secondary Data
Audio lesson
160
Q1-Introduction & Internal Secondary Data
10 questions
161
P2-VID-External Secondary Data Sources
Video lesson
162
P2-TB- External Secondary Data Sources
PDF lesson
163
P2-AUD-External Secondary Data Sources
Audio lesson
164
Q2-External Secondary Data Sources
10 questions
165
P3-VID-Evaluation of Secondary Data
Video lesson
166
P3-TB-Evaluation of Secondary Data
PDF lesson
167
P3-AUD-Evaluation of Secondary Data
Audio lesson
168
Q3-Evaluation of Secondary Data
10 questions
CH 12: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
169
P1-VID-Strategic Analysis and Insight Integration
Video lesson
170
P1-TB-Strategic Analysis and Insight Integration
PDF lesson
171
P1-AUD-Strategic Analysis and Insight Integration
Audio lesson
172
Q1-Strategic Analysis and Insight Integration
10 questions
173
P2-VID-From Insight to Marketing Strategy
Video lesson
174
P2-TB-From Insight to Marketing Strategy
PDF lesson
175
P2-AUD-From Insight to Marketing Strategy
Audio lesson
176
Q2-From Insight to Marketing Strategy
10 questions
177
P3-VID-Campaign Planning, Execution, and Strategic Agility
Video lesson
178
P3-TB-Campaign Planning, Execution, and Strategic Agility
PDF lesson
179
P3-AUD-Campaign Planning, Execution, and Strategic Agility
Audio lesson
180
Q3-Campaign Planning, Execution, and Strategic Agility
10 questions
CH13 : The Marketing Mix (7Ps) – A Holistic Strategy
181
P1-VID-The 7 Ps : your secret recipe
Video lesson
182
P1-TB-The 7 Ps : your secret recipe
PDF lesson
183
P1-AUD-The 7 Ps : your secret recipe
Audio lesson
184
P2-VID-Promotion & People
Video lesson
185
Q1 :The 7 Ps : your secret recipe
10 questions
186
P2-TB-Promotion & People
PDF lesson
187
P3-VID-Process & Physical Evidence
Video lesson
188
P2-AUD-Promotion & People
Audio lesson
189
Q2 : Promotion & People
10 questions
190
P3-TB-Process & Physical Evidence
PDF lesson
191
P3-AUD-Process & Physical Evidence
Audio lesson
192
Q3 :Process & Physical Evidence
10 questions
CH14: Product – Understanding What You Sell
193
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
194
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
195
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
196
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
197
P2-VID-Product Life Cycle, Portfolio Management & Branding
Video lesson
198
P2-TB-Product Life Cycle, Portfolio Management & Branding
PDF lesson
199
P2-AUD-Product Life Cycle, Portfolio Management & Branding
Audio lesson
200
Q2-Product Life Cycle, Portfolio Management & Branding
10 questions
201
P3-VID-Packaging, New Product Development & Brand Strategy
Video lesson
202
P3-TB-Packaging, New Product Development & Brand Strategy
PDF lesson
203
P3-AUD-Packaging, New Product Development & Brand Strategy
Audio lesson
204
Q3-Packaging, New Product Development & Brand Strategy
10 questions
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
205
P1-VID-Pricing Foundations & Strategic Approaches
Video lesson
206
P1-TB-Pricing Foundations & Strategic Approaches
PDF lesson
207
P1-AUD-Pricing Foundations & Strategic Approaches
Audio lesson
208
Q1-Pricing Foundations & Strategic Approaches
10 questions
209
P2-VID-Pricing Psychology, Elasticity & Digital Tools
Video lesson
210
P2-TB-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
211
P2-AUD-Pricing Psychology, Elasticity & Digital Tools
Audio lesson
212
Q2-Pricing Psychology, Elasticity & Digital Tools
10 questions
213
P3-VID-Pricing in Practice – Tesco Case Study
Video lesson
214
P3-TB-Pricing in Practice – Tesco Case Study
PDF lesson
215
P3-AUD-Pricing in Practice – Tesco Case Study
Audio lesson
216
Q3-Pricing in Practice – Tesco Case Study
10 questions
CH16:Promotion – How Businesses Attract Customers
217
P1-VID-Promotion – Tools for Attracting Customers
Video lesson
218
P1-TB-Promotion – Tools for Attracting Customers
PDF lesson
219
P1-AUD-Promotion – Tools for Attracting Customers
Audio lesson
220
Q1-Promotion – Tools for Attracting Customers
10 questions
221
P2-VID-Digital Marketing, Social Media, and Legal Compliance
Video lesson
222
P2-TB-Digital Marketing, Social Media, and Legal Compliance
PDF lesson
223
P2-AUD-Digital Marketing, Social Media, and Legal Compliance
Audio lesson
224
Q2-Digital Marketing, Social Media, and Legal Compliance
10 questions
225
P3-VID-Promotion, Branding & Customer Engagement
Video lesson
226
P3-TB-Promotion, Branding & Customer Engagement
PDF lesson
227
P3-AUD-Promotion, Branding & Customer Engagement
Audio lesson
228
Q3-Promotion, Branding & Customer Engagement
10 questions
CH17 : Place – Where and How Customers Buy
229
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
230
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
231
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
232
Q1-Distribution Channels & The Role of Place in Marketing
10 questions
233
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
234
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
235
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management
Audio lesson
236
Q2-Enabling Technologies in Distribution & Supply Chain Management
10 questions
237
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
238
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
239
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
240
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
Chapter 18: Becoming a Marketing Executive – Project Management
241
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
242
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
243
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
244
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
245
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
246
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
247
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
248
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
249
P3-VID-Measuring Success & Professional Development Tools
Video lesson
250
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
251
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
252
Q3-Measuring Success & Professional Development Tools
10 questions
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