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Description
Curriculum
Reviews
Marketing Executive Level 4 June 2026
G2-Nathan – Impact &Planning
Instructor
Nathan Shields
9
Students
enrolled
0
0 reviews
Course details
Lectures
:
182
Level
:
Beginner
Description
Curriculum
CH 0: Safeguarding and British Values
1
TB-Safeguarding and British Values
PDF lesson
CH 1: Marketing Apprenticeship
2
TB- Marketing Apprenticeship
PDF lesson
L1 : Introduction: Marketing Definition
3
P1-VID- Marketing Definition
Video lesson
4
P1-TB-Marketing Definition
PDF lesson
5
P1-PPT-Marketing Definition
PDF lesson
6
P1-AUD- Marketing Definition
Audio lesson
7
P2-VID-Marketing Concept
Video lesson
8
P2-PPT-Marketing Concept
PDF lesson
9
P2-TB-Marketing Concept
PDF lesson
10
P2-AUD-Marketing Concept
Audio lesson
11
P3-Marketing to Satisfy Customer Needs
Video lesson
12
PPT- Introduction: Marketing Definition
Text lesson
L2: Marketing Strategy and Planning
13
P1-VID-Marketing Strategy and Planning
Video lesson
14
P1-PPT-Marketing Strategy and Planning
PDF lesson
15
P1-TB-Marketing Strategy and Planning
PDF lesson
16
P1-AUD-Marketing Strategy and Planning
Audio lesson
17
P2-VID-Chaos to Clarity: Marketing Planning Explained
Video lesson
18
P2-AUD-Chaos to Clarity: Marketing Planning Explained
Audio lesson
19
P2-PPT-Chaos to Clarity: Marketing Planning Explained
PDF lesson
20
P2-TB-Chaos to Clarity: Marketing Planning Explained
PDF lesson
21
P3-VID-The Marketing Plan Quest
Video lesson
22
P3-TB-The Marketing Plan Quest
PDF lesson
23
P3-PPT-The Marketing Plan Quest
PDF lesson
24
P3-AUD-The Marketing Plan Quest
Audio lesson
L3: Creating a Structured Marketing Plan
25
P1-PPT-Strategic Foundation
PDF lesson
26
P1-VID-Strategic Foundation
Video lesson
27
P1-TB-Strategic Foundation
PDF lesson
28
P1-AUD-Strategic Foundation
Audio lesson
29
P2-PPT-Marketing Execution Strategy
PDF lesson
30
P2-VID-Marketing Execution Strategy.
Video lesson
31
P2-VID-Marketing Execution Strategy.
Video lesson
32
P2-AUD-Marketing Execution Strategy.
Audio lesson
33
P2-TB-Marketing Execution Strategy.
PDF lesson
34
P3-PPT-Resources, Control, and Evaluation
PDF lesson
35
P3-VID-Resources, Control, and Evaluation.
Video lesson
36
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
37
P3-TB-Resources, Control, and Evaluation
PDF lesson
L4:The External and Micro Marketing Environment
38
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
39
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
40
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
41
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
42
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
43
P2-PPT-The Marketing Environment Understanding the Bigger Picture
PDF lesson
44
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
45
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
46
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
47
P3-PPT-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
48
P3-VID-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
49
P3-AUD-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Audio lesson
50
P3-TB_Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
L5 : Internal Environment
51
P1-VID_Understanding the Internal Marketing Environment
Video lesson
52
P1-PPT-Understanding the Internal Marketing Environment .
PDF lesson
53
P1-AUD-Understanding the Internal Marketing Environment .
Audio lesson
54
P1-TB-Understanding the Internal Marketing Environment .
PDF lesson
55
P2-VID_How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
56
P2-PPT-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
PDF lesson
57
P2-TB-How Organisation Type and Internal Capabilities Shape Marketing Strategy
PDF lesson
58
P2-AUD-How Organisation Type and Internal Capabilities Shape Marketing Strategy
Audio lesson
59
P3-PPT-Marketing Risk Management and Internal Factors
PDF lesson
60
P3-VID- Marketing Risk Management and Internal Factors .
Video lesson
61
P3-TB-Marketing Risk Management and Internal Factors
PDF lesson
62
P3-AUD-Marketing Risk Management and Internal Factors
Audio lesson
L6: Understanding Customer Behaviour and Segmentation
63
P1-Foundations of Customer Behaviour & Segmentation
PDF lesson
64
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
65
P1-AUD-Foundations of Customer Behaviour & Segmentation
Audio lesson
66
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
67
P1-VID-Foundations of Customer Behaviour & Segmentation
Video lesson
68
P2-VID-Influences on Consumer Behaviour & Decision-Making
Video lesson
69
P2-TB-Influences on Consumer Behaviour & Decision-Making
PDF lesson
70
P2-AUD-Influences on Consumer Behaviour & Decision-Making
Audio lesson
71
P2-Market Segmentation
PDF lesson
72
P2-Market Segmentation
PDF lesson
73
P2-Market Segmentation
PDF lesson
74
P3-VID-Internal Risk Management.
Video lesson
75
P3-Applying Customer Behaviour in Practice
PDF lesson
76
P3-TB-Internal Risk Management.
PDF lesson
77
P3-AUD-Applying Customer Behaviour in Practice
Audio lesson
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
78
P1-PPT-Understanding Customer Types and Behaviour.Impact
PDF lesson
79
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
80
P1-TB-Understanding Customer Types and Behaviour.
PDF lesson
.
81
P1-AUD-Understanding Customer Types and Behaviour.
15 mins
82
P2-VID-Adoption Behaviour and Innovation in Marketing.
9 min
83
P2-TB-Adoption Behaviour and Innovation in Marketing.
PDF lesson
84
P2-AUD-Adoption Behaviour and Innovation in Marketing.
15 mins
85
P2-PPT-Adoption Behaviour and Innovation in Marketing.Impact
PDF lesson
86
P3-VID-Brand Positioning, Relationships, and Customer Loyalty.
9 min
87
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty.Impact
PDF lesson
88
P3-TB-Brand Positioning, Relationships, and Customer Loyalty.
PDF lesson
89
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty.
15 mins
L8:Marketing Research, Marketing Information System and Commercial Intelligence
90
P1-PPT-Marketing Mission Control.Impact
PDF lesson
91
P1-TB- Marketing Mission Control.
PDF lesson
92
P1-AUD- Marketing Mission Control.
Audio lesson
93
P1-VID- Marketing Mission Control.
9 min
94
P2-PPT-Apprentice's Research Guide.
PDF lesson
95
P2-VID- Apprentice's Research Guide.
9 min
96
P2-TB- Apprentice's Research Guide.
PDF lesson
97
P2-AUD- Apprentice's Research Guide.
Audio lesson
98
P3-PPT- Turning Data into Action.
PDF lesson
99
P3-VID- Turning Data into Action.
9 min
100
P3-AUD- Turning Data into Action.
Audio lesson
101
P3-TB- Turning Data into Action.
PDF lesson
L9:Sources of Primary Data in Marketing
102
P1-VID-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
103
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing.Impact
PDF lesson
104
P1-TB-Understanding Primary Data Sources and Surveys in Marketing.
PDF lesson
105
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing.
Audio lesson
106
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Video lesson
107
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.Impact
PDF lesson
108
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
PDF lesson
109
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Audio lesson
110
P3-VID-Internal Risk Management.
Video lesson
111
P3-PPT-Internal Risk Management.Impact
PDF lesson
112
P3-TB-Internal Risk Management.
PDF lesson
113
P3-AUD-Internal Risk Management.
Audio lesson
L10:Sources of Secondary Data in Marketing
114
P1-PPT-Introduction & Internal Secondary Data.
Text lesson
115
P1-VID-Introduction & Internal Secondary Data.
Video lesson
116
P1-AUD-Introduction & Internal Secondary Data.
Audio lesson
117
P1-TB-Introduction & Internal Secondary Data.
PDF lesson
118
P2-VID-External Secondary Data Sources.
Video lesson
119
P2-PPT-External Secondary Data Sources.
Text lesson
120
P2-TB- External Secondary Data Sources.
PDF lesson
121
P2-AUD-External Secondary Data Sources.
Audio lesson
122
P3-VID-Evaluation of Secondary Data.
Video lesson
123
P3-PPT-Evaluation of Secondary Data.
Text lesson
124
P3-TB-Evaluation of Secondary Data.
PDF lesson
125
P3-AUD-Evaluation of Secondary Data.
Audio lesson
L11:The Marketing Mix (7Ps) – A Holistic Strategy
126
P1-VID-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
127
P1-PPT-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Text lesson
128
P1-TB-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
PDF lesson
129
P1-AUD-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Audio lesson
130
P2-PPT-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Text lesson
131
P2-PPT-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Text lesson
132
P2-TB-Promotion: Communicating Your Offer and Integrated Marketing Communications.
PDF lesson
133
P2-AUD-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Audio lesson
134
P3-VID-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Video lesson
135
P3-PPT-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Text lesson
136
P3-TB-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
PDF lesson
137
P3-AUD-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Audio lesson
L12: Product – Understanding What You Sell
138
P1-PPT-Product Fundamentals (Classifications & Product Levels)
PDF lesson
139
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
140
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
141
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
142
P2-VID-Product Life Cycle (PLC) & Portfolio Management in Marketing
Video lesson
143
P2-PPT-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
144
P2-TB-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
145
P3-VID-Packaging & New Product Development (NPD) in Marketing
Video lesson
146
P3-PPT-Packaging & New Product Development (NPD) in Marketing
PDF lesson
147
P3-TB-Packaging & New Product Development (NPD) in Marketing
PDF lesson
148
P3-AUD-Packaging & New Product Development (NPD) in Marketing
Audio lesson
L13: Price – Strategies, Psychology, and Tools in Marketing
149
P1-VID-Pricing Strategies & Models: How Businesses Set Prices.
Video lesson
150
P1-PPT-Pricing Strategies & Models: How Businesses Set Prices.
PDF lesson
151
P1-AUD-Pricing Strategies & Models: How Businesses Set Prices
Audio lesson
152
P1-TB-Pricing Strategies & Models: How Businesses Set Prices
PDF lesson
153
P2-VID-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
154
P2-PPT-The Psychology of Pricing: How Price Influences Consumer Behaviour.
PDF lesson
155
P3-VID-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
156
P2-TB-The Psychology of Pricing: How Price Influences Consumer Behaviour
PDF lesson
157
P3-PPT-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study.
PDF lesson
158
P3-AUD-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Audio lesson
L14: Promotion – How Businesses Attract Customers
159
P1-VID-Promotion Basics & Communication Tools
Video lesson
160
P1-PPT- Promotion Basics & Communication Tools
PDF lesson
161
P1-TB- Promotion Basics & Communication Tools
PDF lesson
162
P1-AUD- Promotion Basics & Communication Tools
18 min
163
P2-VID-Digital Promotion, Ethics & Legal Framework
Video lesson
164
P2-PPT-Digital Promotion, Ethics & Legal Framework
PDF lesson
165
P2-TB-Digital Promotion, Ethics & Legal Framework
PDF lesson
166
P2-AUD-Digital Promotion, Ethics & Legal Framework
Audio lesson
167
P3-VID-Branding, Customer Engagement & Marketing Plan
Video lesson
168
P3-VID-Branding, Customer Engagement & Marketing Plan
Video lesson
169
P3-PPT-Branding, Customer Engagement & Marketing Plan
PDF lesson
170
P3-TB-Branding, Customer Engagement & Marketing Plan
PDF lesson
171
P3-AUD-Branding, Customer Engagement & Marketing Plan
Audio lesson
L15: Place – Where and How Customers Buy
172
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
173
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
174
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
175
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
176
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management
Audio lesson
177
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
178
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management.
Audio lesson
179
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
180
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
181
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
182
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
L16: Becoming a Marketing Executive – Project Management
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