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Chapter Brief
Marketing has been a vital concept for as long as humans have traded goods, yet its definition varies depending on context. At its core, marketing involves understanding and meeting customer needs. Over time, it has evolved into a multifaceted discipline encompassing various roles and philosophies. Below, we explore key perspectives on marketing, supplemented by case studies to illustrate their application.
Chapter Brief
Marketing has been a vital concept for as long as humans have traded goods, yet its definition varies depending on context. At its core, marketing involves understanding and meeting customer needs. Over time, it has evolved into a multifaceted discipline encompassing various roles and philosophies. Below, we explore key perspectives on marketing, supplemented by case studies to illustrate their application.
