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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Julian - Social Media - Marketing Executive
Instructor
Julian Thomas
30
Students
enrolled
0
0 reviews
Course details
Lectures
:
204
Quizzes
:
66
Description
Curriculum
Introduction
1
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
2
KSBs
Text lesson
3
Reading list
PDF lesson
Introduction
4
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
5
KSBs
Text lesson
6
Reading list
PDF lesson
L1: Exploring Social Media Channels 24/10/2025
7
P1- Exploring Social Media Channels 24/10/2025
1 hour
8
P1- Exploring Social Media Channels
PDF lesson
9
P1- Exploring Social Media Channels 31/11/2025
36 Min.
10
Q1- Exploring Social Media Channels
10 questions
11
P2- Professional Network and B2B Marketing 24/10/2025
10 mins
12
P2- Professional Network and B2B Marketing
PDF lesson
13
Q2– Professional Networking and B2B Marketing
10 questions
14
P2- Professional Network and B2B Marketing
5 Min.
15
P3-Real time Updates & Engagement
PDF lesson
16
Q3–Real time Updates & Engagement
10 questions
17
P4-Summary
PDF lesson
L1: Exploring Social Media Channels
18
P1- Exploring Social Media Channels 24/10/2025
1 hour
19
P1- Exploring Social Media Channels
PDF lesson
20
P1- Exploring Social Media Channels 31/11/2025
36 Min.
21
Q1- Exploring Social Media Channels
10 questions
22
P2- Professional Network and B2B Marketing 24/10/2025
10 mins
23
P2- Professional Network and B2B Marketing
PDF lesson
24
Q2– Professional Networking and B2B Marketing
10 questions
25
P2- Professional Network and B2B Marketing
5 Min.
26
P3-Real time Updates & Engagement
PDF lesson
27
Q3–Real time Updates & Engagement
10 questions
28
P4-Summary
PDF lesson
L2: Social Media Algorithms and Viral Marketing 31/10/2025
29
P1 – Platform-Specific Algorithms 31/10/2025
30 mins
30
P1 – Platform-Specific Algorithms
PDF lesson
31
Q1 – Platform-Specific Algorithms
10 questions
32
P2- Virality and Ethical Considerations 31/10/2025
20 mins
33
P2- Virality and Ethical Considerations 31/10
PDF lesson
34
Q2- Virality and Ethical Considerations
10 questions
35
P3- Practical Application, Measurement, and Assignment 31/10/2025
40 mins
36
P3- Practical Application, Measurement, and Assignment 31/10
PDF lesson
37
Q3-Practical Application, Measurement, and Assignment
10 questions
38
P2- Commercial Imperatives and Strategic Direction
PDF lesson
L2: Social Media Algorithms and Viral Marketing
39
P1 – Platform-Specific Algorithms 31/10/2025
30 mins
40
P1 – Platform-Specific Algorithms
PDF lesson
41
Q1 – Platform-Specific Algorithms
10 questions
42
P2- Virality and Ethical Considerations 31/10/2025
20 mins
43
P2- Virality and Ethical Considerations 31/10
PDF lesson
44
Q2- Virality and Ethical Considerations
10 questions
45
P3- Practical Application, Measurement, and Assignment 31/10/2025
40 mins
46
P3- Practical Application, Measurement, and Assignment 31/10
PDF lesson
47
Q3-Practical Application, Measurement, and Assignment
10 questions
48
P2- Commercial Imperatives and Strategic Direction
PDF lesson
L3:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices 7/11/2025
49
P1-Introduction 7/11/2025
45 mins
50
P1-Introduction
PDF lesson
51
P1-TB-Introduction
PDF lesson
52
P1-Introduction
15 questions
53
P2-Behaviours — how your audience uses social media 7/11/2025
25 mins
54
P2-Behaviours — how your audience uses social media
PDF lesson
55
P2-TB-Behaviours — how your audience uses social media
PDF lesson
56
P2-Behaviours
15 questions
57
P3-Step-by-step Guide to Creating a Social Media Persona 7/11/2025
30 mins
58
P3-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
59
P3-TB-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
60
P3-Step-by-step Guide to Creating a Social Media Persona
15 questions
L3:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
61
P1-Introduction 7/11/2025
45 mins
62
P1-Introduction
PDF lesson
63
P1-TB-Introduction
PDF lesson
64
P1-Introduction
15 questions
65
P2-Behaviours — how your audience uses social media 7/11/2025
25 mins
66
P2-Behaviours — how your audience uses social media
PDF lesson
67
P2-TB-Behaviours — how your audience uses social media
PDF lesson
68
P2-Behaviours
15 questions
69
P3-Step-by-step Guide to Creating a Social Media Persona 7/11/2025
30 mins
70
P3-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
71
P3-TB-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
72
P3-Step-by-step Guide to Creating a Social Media Persona
15 questions
L4: The Customer Journey and Social Media 14/11/2025
73
P1 - The Customer Decision Journey - Part 1 14-11-2025
40 min
74
P1 : PP - The Customer Decision Journey
PDF lesson
75
P1 : TB - The Customer Decision Journey
PDF lesson
76
Q1: The Customer Decision Journey
15 questions
77
P2 - Buy - Part 2 14-11-2025
40 min
78
P2 : PP – Buy – Part 2
PDF lesson
79
P2: TB – Buy – Part 2
PDF lesson
80
Q2: Buy
15 questions
81
P3 - Bond - Part 3 14-11-2025
27 min
82
P3: PP – Bond – Part 3
PDF lesson
83
P3: TB – Bond – Part 3
PDF lesson
84
Q3: Bond
15 questions
L4: The Customer Journey and Social Media
85
P1 - The Customer Decision Journey - Part 1 14-11-2025
40 min
86
P1 : PP - The Customer Decision Journey
PDF lesson
87
P1 : TB - The Customer Decision Journey
PDF lesson
88
Q1: The Customer Decision Journey
15 questions
89
P2 - Buy - Part 2 14-11-2025
40 min
90
P2 : PP – Buy – Part 2
PDF lesson
91
P2: TB – Buy – Part 2
PDF lesson
92
Q2: Buy
15 questions
93
P3 - Bond - Part 3 14-11-2025
27 min
94
P3: PP – Bond – Part 3
PDF lesson
95
P3: TB – Bond – Part 3
PDF lesson
96
Q3: Bond
15 questions
L5: Social Media Communities and User Generated Data
97
P1: Introduction 21/11/2025
47 min
98
P1: PP-Introduction
PDF lesson
99
P1: TB-Introduction
PDF lesson
100
Q1: Introdution
Sorry, this lesson is currently locked. You need to complete "P1: TB-Introduction" before accessing it.
15 questions
101
P2: Types of Social Media Communities 21/11/2025
42 min
102
P2: PP-Types of Social Media Communities
PDF lesson
103
P2: TB-Types of Social Media Communities
PDF lesson
104
Q2: Types of Social Media Communities
Sorry, this lesson is currently locked. You need to complete "P2: TB-Types of Social Media Communities" before accessing it.
15 questions
105
P3: Risks and Considerations 21/11/2025
20 min
106
P3: PP-Risks and Considerations
PDF lesson
107
P3: TB-Risks and Considerations
PDF lesson
108
Q3: Risks and Considerations
Sorry, this lesson is currently locked. You need to complete "P3: TB-Risks and Considerations" before accessing it.
15 questions
L5: Social Media Communities and User Generated Data 21/11/2025
109
P1: Introduction 21/11/2025
47 min
110
P1: PP-Introduction
PDF lesson
111
P1: TB-Introduction
PDF lesson
112
Q1: Introdution
Sorry, this lesson is currently locked. You need to complete "L5: Social Media Communities and User Generated Data" before accessing it.
15 questions
113
P2: Types of Social Media Communities 21/11/2025
42 min
114
P2: PP-Types of Social Media Communities
PDF lesson
115
P2: TB-Types of Social Media Communities
PDF lesson
116
Q2: Types of Social Media Communities
Sorry, this lesson is currently locked. You need to complete "L5: Social Media Communities and User Generated Data" before accessing it.
15 questions
117
P3: Risks and Considerations 21/11/2025
20 min
118
P3: PP-Risks and Considerations
PDF lesson
119
P3: TB-Risks and Considerations
PDF lesson
120
Q3: Risks and Considerations
Sorry, this lesson is currently locked. You need to complete "L5: Social Media Communities and User Generated Data" before accessing it.
15 questions
L6: The Role of Influencers Categories, Advantages, Downsides
121
P1-The Role of Influencers Categories, Advantages, Downsides 28/11/2025
Video lesson
122
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
123
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
124
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
125
P2-Advantages of Working with Influencers 28/11/2025
Video lesson
126
P2-Advantages of Working with Influencers
PDF lesson
127
P2-TB-Advantages of Working with Influencers
PDF lesson
128
Q2-Advantages of Working with Influencers
15 questions
129
P3-Disadvantages and Risks of Working with Influencers 28/11/2025
Video lesson
130
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
131
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
132
Q3-Disadvantages and Risks of Working with Influencers
16 questions
L6: The Role of Influencers Categories, Advantages, Downsides 28/11/2025
133
P1-The Role of Influencers Categories, Advantages, Downsides 28/11/2025
Video lesson
134
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
135
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
136
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
137
P2-Advantages of Working with Influencers 28/11/2025
Video lesson
138
P2-Advantages of Working with Influencers
PDF lesson
139
P2-TB-Advantages of Working with Influencers
PDF lesson
140
Q2-Advantages of Working with Influencers
15 questions
141
P3-Disadvantages and Risks of Working with Influencers 28/11/2025
Video lesson
142
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
143
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
144
Q3-Disadvantages and Risks of Working with Influencers
16 questions
L7:Content Strategy and Copyright Framework 5/12/2025
145
PPT-Content Strategy and Copyright Framework
Text lesson
146
P1-Introduction 5/12/2025
Video lesson
147
P1-Introduction
PDF lesson
148
P1-TB-Introduction
PDF lesson
149
Q1-Introduction
Sorry, this lesson is currently locked. You need to complete "P1-TB-Introduction" before accessing it.
15 questions
150
P2-Tailoring Content to Each Platform Different Content Types 5/12/2025
Video lesson
151
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
152
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
153
Q2: Tailoring Content to Each Platform Different Content Types
Sorry, this lesson is currently locked. You need to complete "P2-TB-Tailoring Content to Each Platform Different Content Types" before accessing it.
15 questions
154
P3-Copywriting and Content Production Process 5/12/2025
Video lesson
155
P3-Copywriting and Content Production Process
PDF lesson
156
P3-TB-Copywriting and Content Production Process
PDF lesson
157
Q3: Copywriting and Content Production Process
Sorry, this lesson is currently locked. You need to complete "P3-TB-Copywriting and Content Production Process" before accessing it.
15 questions
L7:Content Strategy and Copyright Framework
158
PPT-Content Strategy and Copyright Framework
Text lesson
159
P1-Introduction 5/12/2025
Video lesson
160
P1-Introduction
PDF lesson
161
P1-TB-Introduction
PDF lesson
162
Q1-Introduction
Sorry, this lesson is currently locked. You need to complete "L7:Content Strategy and Copyright Framework 5/12/2025" before accessing it.
15 questions
163
P2-Tailoring Content to Each Platform Different Content Types 5/12/2025
Video lesson
164
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
165
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
166
Q2: Tailoring Content to Each Platform Different Content Types
Sorry, this lesson is currently locked. You need to complete "L7:Content Strategy and Copyright Framework 5/12/2025" before accessing it.
15 questions
167
P3-Copywriting and Content Production Process 5/12/2025
Video lesson
168
P3-Copywriting and Content Production Process
PDF lesson
169
P3-TB-Copywriting and Content Production Process
PDF lesson
170
Q3: Copywriting and Content Production Process
Sorry, this lesson is currently locked. You need to complete "L7:Content Strategy and Copyright Framework 5/12/2025" before accessing it.
15 questions
L8: Building the Social Media Plan 12/12/2025
171
P1-Introduction to Social Media Campaigns 12/12/2025
Video lesson
172
P1: PP-Introduction to Social Media Campaigns
PDF lesson
173
P1: TB-Introduction to Social Media Campaigns
PDF lesson
174
Q1: Introduction to Social Media Campaigns
Sorry, this lesson is currently locked. You need to complete "P1: TB-Introduction to Social Media Campaigns" before accessing it.
15 questions
175
P2-Using KPIs to Measure Success 12/12/2025
Video lesson
176
P2: PP-Using KPIs to Measure Success
PDF lesson
177
P2: TB-Using KPIs to Measure Success
PDF lesson
178
Q2: Using KPIs to Measure Success
Sorry, this lesson is currently locked. You need to complete "P2: TB-Using KPIs to Measure Success" before accessing it.
15 questions
179
P3-ROI in Social Media Marketing 12/12/2025
Video lesson
180
P3: PP-ROI in Social Media Marketing
PDF lesson
181
P3: TB-ROI in Social Media Marketing
PDF lesson
182
Q3: ROI in Social Media Marketing
Sorry, this lesson is currently locked. You need to complete "P3: TB-ROI in Social Media Marketing" before accessing it.
15 questions
L8: Building the Social Media Plan
183
P1-Introduction to Social Media Campaigns 12/12/2025
Video lesson
184
P1: PP-Introduction to Social Media Campaigns
PDF lesson
185
P1: TB-Introduction to Social Media Campaigns
PDF lesson
186
Q1: Introduction to Social Media Campaigns
Sorry, this lesson is currently locked. You need to complete "L8: Building the Social Media Plan 12/12/2025" before accessing it.
15 questions
187
P2-Using KPIs to Measure Success 12/12/2025
Video lesson
188
P2: PP-Using KPIs to Measure Success
PDF lesson
189
P2: TB-Using KPIs to Measure Success
PDF lesson
190
Q2: Using KPIs to Measure Success
Sorry, this lesson is currently locked. You need to complete "L8: Building the Social Media Plan 12/12/2025" before accessing it.
15 questions
191
P3-ROI in Social Media Marketing 12/12/2025
Video lesson
192
P3: PP-ROI in Social Media Marketing
PDF lesson
193
P3: TB-ROI in Social Media Marketing
PDF lesson
194
Q3: ROI in Social Media Marketing
Sorry, this lesson is currently locked. You need to complete "L8: Building the Social Media Plan 12/12/2025" before accessing it.
15 questions
L9: Evaluating Social Media Performance 19/12/2025
195
P1:If you can’t measure it, you can’t manage it 19/12/2025
Video lesson
196
P1: PP-If you can’t measure it, you can’t manage it
PDF lesson
197
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
198
Q1: you can’t measure it, you can’t manage it
Sorry, this lesson is currently locked. You need to complete "P1: TB-you can’t measure it, you can’t manage it" before accessing it.
15 questions
199
P2: RACE Framework Overview 19/12/2025
Video lesson
200
P2: PP-RACE Framework Overview
PDF lesson
201
P2: TB-RACE Framework Overview
PDF lesson
202
Q2:RACE Framework Overview
15 questions
203
P3: Tracking Links & UTMs Measuring Campaign Effectiveness 19/12/2025
Video lesson
204
P3: PP-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
205
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
206
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
207
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L9: Evaluating Social Media Performance
208
P1:If you can’t measure it, you can’t manage it 19/12/2025
Video lesson
209
P1: PP-If you can’t measure it, you can’t manage it
PDF lesson
210
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
211
Q1: you can’t measure it, you can’t manage it
Sorry, this lesson is currently locked. You need to complete "L9: Evaluating Social Media Performance 19/12/2025" before accessing it.
15 questions
212
P2: RACE Framework Overview 19/12/2025
Video lesson
213
P2: PP-RACE Framework Overview
PDF lesson
214
P2: TB-RACE Framework Overview
PDF lesson
215
Q2:RACE Framework Overview
15 questions
216
P3: Tracking Links & UTMs Measuring Campaign Effectiveness 19/12/2025
Video lesson
217
P3: PP-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
218
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
219
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
220
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L10:AI and Social Media 9/1/2026
221
P1-Introduction Create Smarter A1-Enhanced Content Creation Distribution 8/1/2026
Video lesson
222
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
223
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
224
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
225
P2-Typical A1 Uses in Marketing 8/1/2026
Video lesson
226
P2-Typical AI Uses in Marketing
PDF lesson
227
P2-TB-Typical AI Uses in Marketing
PDF lesson
228
Q2-Typical AI Uses In Marketing
15 questions
229
P3-Protect reputation: A1 in Social Listening, Risk and Reputation Management 8/1/2026
Video lesson
230
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
231
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
232
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L10:AI and Social Media
233
P1-Introduction Create Smarter A1-Enhanced Content Creation Distribution 8/1/2026
Video lesson
234
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
235
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
236
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
237
P2-Typical A1 Uses in Marketing 8/1/2026
Video lesson
238
P2-Typical AI Uses in Marketing
PDF lesson
239
P2-TB-Typical AI Uses in Marketing
PDF lesson
240
Q2-Typical AI Uses In Marketing
15 questions
241
P3-Protect reputation: A1 in Social Listening, Risk and Reputation Management 8/1/2026
Video lesson
242
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
243
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
244
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L11:Project Management for Socia 16/1/2026l Media Campaigns – and Deliver
245
P1-Even the Most Creative Ideas can Collapse without good Organisation 16/1/2026
Video lesson
246
TB1- Even the most creative ideas can collapse
PDF lesson
247
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
248
Q1-Even the Most Creative Ideas can Collapse without good Organisation
Sorry, this lesson is currently locked. You need to complete "P1-Even the Most Creative Ideas can Collapse without good Organisation" before accessing it.
15 questions
249
P2-Your Journey from Apprentice to Architect of Engagement 16/1/2026
Video lesson
250
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
251
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
252
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Video lesson
253
Q2-Your Journey from Apprentice to Architect of Engagement
Sorry, this lesson is currently locked. You need to complete "P2-Your Journey from Apprentice to Architect of Engagement" before accessing it.
15 questions
254
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
255
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
256
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Sorry, this lesson is currently locked. You need to complete "P3-Beyond Performance :A Strategic Framework for Campaign Evaluation" before accessing it.
15 questions
257
Assignment
PDF lesson
L11:Project Management for Social Media Campaigns – and Deliver
258
P1-Even the Most Creative Ideas can Collapse without good Organisation 16/1/2026
Video lesson
259
TB1- Even the most creative ideas can collapse
PDF lesson
260
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
261
Q1-Even the Most Creative Ideas can Collapse without good Organisation
Sorry, this lesson is currently locked. You need to complete "L11:Project Management for Socia 16/1/2026l Media Campaigns – and Deliver" before accessing it.
15 questions
262
P2-Your Journey from Apprentice to Architect of Engagement 16/1/2026
Video lesson
263
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
264
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
265
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Video lesson
266
Q2-Your Journey from Apprentice to Architect of Engagement
Sorry, this lesson is currently locked. You need to complete "L11:Project Management for Socia 16/1/2026l Media Campaigns – and Deliver" before accessing it.
15 questions
267
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
268
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
269
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Sorry, this lesson is currently locked. You need to complete "L11:Project Management for Socia 16/1/2026l Media Campaigns – and Deliver" before accessing it.
15 questions
270
Assignment
PDF lesson
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