Home
Safeguarding Handbook
User Account
{{ search }}
login/sign up
Get course
Certificate included
Add to wishlist
Share
Share "Julian- Marketing Technology(MarTech) Oct 2025"
Facebook
Twitter
Linkedin
Telegram
WhatsApp
Copy link
Description
Curriculum
Reviews
Grade
Oct 2025 Level 4 Marketing Executive
Julian- Marketing Technology(MarTech) Oct 2025
Instructor
Julian Thomas
29
Students
enrolled
0
0 reviews
Course details
Lectures
:
144
Assignments
:
3
Quizzes
:
19
Description
Curriculum
L1: What is MarTech 24/6/2026
1
P1: Welcome to the Modern Marketer's Kitchen
PDF lesson
2
P1- Live Welcome to the Modern Marketer's Kitchen
Video lesson
3
P1-VID-The Indispensable Role of Marketing Technology in Today's Business World
Video lesson
4
P1-TB-The Indispensable Role of Marketing Technology
Text lesson
5
Spotify-The Indispensable Role of Marketing Technology
Audio lesson
6
Q1: Welcome to the Modern Marketer's Kitchen
20 questions
Scenario-based single-choice quiz on MarTech foundations, benefits, Smart Insights RACE, strategic tool priorities and integration principles.
7
P2: Non-Profits & Public Sector
PDF lesson
8
P2- Live Non-Profits & Public Sector
Video lesson
9
P2-VID-The Continuous Evolution of Marketing Technology: Adapting to the Future
Video lesson
10
P2-TB-The Continuous Evolution of Marketing Technology
Text lesson
11
TB-The Marketing Technology Landscape: Terminology and Tools
Text lesson
12
Spotify-The Continuous Evolution of Marketing Technology
Audio lesson
13
Spotify-The Marketing Technology Landscape: Terminology and Tools
Audio lesson
14
What is MarTech
Text lesson
15
CH1 Assignment
PDF lesson
L2: How To Be an Expert With Marketing Technology? 1/7/2026
16
P1: The MarTech Blueprint
PDF lesson
17
P1-VID-From Awareness to Advocacy: The MarTech Blueprint
Video lesson
18
P1 Live: From Awareness to Advocacy: The MarTech Blueprint
Video lesson
19
P1-TB-From Awareness to Advocacy: The MarTech Blueprint
Text lesson
20
Spotify-The MarTech Blueprint
Audio lesson
21
Q1: The MarTech Blueprint
20 questions
Answer each workplace scenario by selecting the one best answer.
22
P2: the Marketing Mix: The 7 Ps
PDF lesson
23
P2-VID-MarTech Strategy- The 7 Ps and Automation
Video lesson
24
P2 Live: MarTech Strategy- The 7 Ps and Automation
Video lesson
25
P2-TB-MarTech Strategy: The 7 Ps and Automation
Text lesson
26
Spotify-The MarTech Blueprint
Audio lesson
27
How To Be an Expert With Marketing Technology?
Text lesson
28
L2 Assignment
PDF lesson
L3: AI in Marketing 8-7-2026
29
P1 : Algorithms of Influence of AI Marketing Strategy
PDF lesson
30
P1-VID-Algorithms of Influence: AI Marketing Strategy
Video lesson
31
P1 Live: Algorithms of Influence: AI Marketing Strategy
Video lesson
32
Spotify- Algorithms of Influence: AI Marketing Strategy
Audio lesson
33
Q1: Algorithms of Influence of AI Marketing Strategy
20 questions
Answer each workplace scenario by selecting the one best answer.
34
P2: Ethical AI Marketing: Challenges and the Horizon
PDF lesson
35
P2-VID-Ethical AI Marketing: Challenges and the Horizon
Video lesson
36
P2 Live: Ethical AI Marketing: Challenges and the Horizon
Video lesson
37
P2-TB-Ethical AI Marketing: Challenges and the Horizon
Text lesson
38
Spotify-Ethical AI Marketing: Challenges and the Horizon
Audio lesson
39
P3 Live:The effectiveness of AI-generated
Video lesson
40
L3 Assignment
PDF lesson
L4: Data, Insights, and Analytics 15/7/2026
41
P1: PPT-Introduction to Data, Insight and Analytics in Modern Marketing
PDF lesson
42
P1 Live: Introduction to Data, Insight and Analytics in Modern Marketing
Video lesson
43
P1-VID-Introduction to Data, Insight and Analytics in Modern Marketing
Video lesson
44
P1-TB- Introduction to Data, Insight and Analytics in Modern Marketing
Text lesson
45
Spotify- Introduction to Data, Insight and Analytics in Modern Marketing
Audio lesson
46
Q1: Introduction to Data, Insight and Analytics in Modern Marketing
20 questions
Select one best answer for each question. The quiz contains 20 questions and has a passing grade of 65%.
47
P2: PPT- Ethical Concerns and Risks in Data-Driven Marketing
PDF lesson
48
P2-VID-Ethical Concerns and Risks in Data-Driven Marketing
Video lesson
49
P2 Live: Ethical Concerns and Risks in Data-Driven Marketing
Video lesson
50
P2-TB-Ethical concerns and risks
Text lesson
51
Spotify-Ethical concerns and risks
Audio lesson
52
L4: Assignment
Assignment
L5: AD Tech 22/7/2026
53
P1: PPT Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
PDF lesson
54
P1-VID-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Video lesson
55
P1 Live- Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Video lesson
56
P1-TB-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Text lesson
57
Spotify-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Audio lesson
58
Q1: Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
20 questions
Select one best answer for each of the 20 questions.
59
P2: PPT Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
PDF lesson
60
P2-VID-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Video lesson
61
P2 Live- Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Video lesson
62
P2-TB-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Text lesson
63
Spotify-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Audio lesson
64
L5: Assignment
Assignment
L6: CRM Technology 29/7/2026
65
P1: PPT CRM Technology Overview: Features, B2B vs B2C, and Retention
PDF lesson
66
P1-VID-CRM Technology Overview: Features, B2B vs B2C, and Retention
Video lesson
67
P1 Live- CRM Technology Overview: Features, B2B vs B2C, and Retention
Video lesson
68
P1-TB-CRM Technology Overview: Features, B2B vs B2C, and Retention
Text lesson
69
Spotify-CRM Technology Overview: Features, B2B vs B2C, and Retention
Audio lesson
70
Q1: CRM Technology Overview: Features, B2B vs B2C, and Retention
20 questions
71
P2:PPT CRM Lifecycle Marketing & Customer Retention with AI
PDF lesson
72
P2-VID-CRM Lifecycle Marketing & Customer Retention with AI
Video lesson
73
P2 Live: CRM Lifecycle Marketing & Customer Retention with AI
Video lesson
74
Spotify-CRM Lifecycle Marketing & Customer Retention with AI
Audio lesson
75
P3-VID-Automated Lead Qualification & The Future of CRM
Video lesson
76
P3-TB-Automated Lead Qualification & The Future of CRM
Text lesson
77
Spotify-Automated Lead Qualification & The Future of CRM
Audio lesson
78
L6: Assignment
Assignment
L7:Creating and Presenting Marketing Reports 5/8/2026
79
P1: Beyond the Dashboard
PDF lesson
80
P1-VID-Beyond the Dashboard
Video lesson
81
P1 LIVE: Beyond the Dashboard
Video lesson
82
P1-TB-Beyond the Dashboard
Text lesson
83
Spotify-Beyond the Dashboard
Audio lesson
84
Q1: Creating and Presenting Marketing Reports Quiz
20 questions
Complete this 20-question applied quiz to check your understanding of creating and presenting marketing reports.
85
P2: Narrative Driven Strategy
PDF lesson
86
P2-VID-Data Storytelling for Impact
Video lesson
87
P2 LIVE: Narrative Driven Strategy
Video lesson
88
P2-TB-Data Storytelling for Impact
Text lesson
89
Spotify-Data Storytelling for Impact
Audio lesson
90
P3 -Narrative Driven Strategy-
Video lesson
91
P3-TB-Narrative Driven Strategy
Text lesson
92
Spotify-Narrative Driven Strategy
Audio lesson
L8: Digital Web Analytics12/8/2026
93
P1 Live: Your Detective's Toolkit: Digital & Web Analytics.
Video lesson
94
P1: Your Detective's Toolkit: Digital & Web Analytics.
PDF lesson
95
P1-VID-Digital and Web Analytics
Video lesson
96
P1-TB-Digital and Web Analytics
Text lesson
97
Spotify-Digital and Web Analytics
Audio lesson
98
Q1: Digital Web Analytics Quiz
20 questions
Complete this 20-question applied quiz to check your understanding of digital web analytics and attribution in workplace marketing decisions.
99
P2 Live: How to use Google Analytics??
Video lesson
100
P2: How to use Google Analytics??
PDF lesson
101
P2-VID-Analytics and Its Role in Martach
Video lesson
102
P2-TB-Analytics and Its Role in Martach
Text lesson
103
Spotify-Analytics and Its Role in Martach
Audio lesson
104
P3-TB-Digital and Web Analytics-Attribution Models
Text lesson
105
Spotify-Digital and Web Analytics – Attribution Models
Audio lesson
L9:Presenting marketing Recommendations 19/8/2026
106
P1 Live: Presenting marketing Recommendations
Video lesson
107
P1-PPT -Presenting marketing Recommendations
PDF lesson
108
P1-TB-Presenting marketing Recommendations
Text lesson
109
P1 -VID -Presenting marketing Recommendations
Video lesson
110
Spotify-Presenting marketing Recommendations
Audio lesson
111
L9 Quiz 1 - Presenting Marketing Recommendations
20 questions
Select the one best answer for each workplace scenario.
112
P2 Live: Best practices for creating and presenting reports
Video lesson
113
P2 -VID -Campaign performance reports
Video lesson
114
P2-PPT-Best practices for creating and presenting reports
PDF lesson
115
P2-TB-Campaign Performance Reports
Text lesson
116
Spotify-Campaign performance reports
Audio lesson
117
L9 Quiz 2 - Presenting Marketing Recommendations
20 questions
Select the one best answer for each workplace scenario.
118
P3 -VID-Best practices for creating and presenting reports
Video lesson
119
P3-TB-Best practices for creating and presenting reports
Text lesson
120
Spotify-Best Practices for Creating and Presenting Reports
Audio lesson
L10 : Evaluating and Improving Campaign Performance 26/8/2026
121
P1 - LIVE - Campaign Analytics Guide
Video lesson
122
P1 - PPT – Campaign Analytics Guide
PDF lesson
123
P1-VID -Campaign Analytics Guide
Video lesson
124
P1-TB-Campaign Analytics Guide
Text lesson
125
Spotify-Campaign Analytics Guide
Audio lesson
126
L10 Quiz 1 - Evaluating and Improving Campaign Performance
20 questions
Select the one best answer for each workplace scenario.
127
P2 - LIVE - Practical Data Analytics Using AI
Video lesson
128
P2 - PPT - Practical Data Analytics Using AI
PDF lesson
129
P2-VID-Data To Decision Engine
Video lesson
130
P2 -TB-Data To Decision Engine
Text lesson
131
Spotify-Data To Decision Engine
Audio lesson
132
L10 Quiz 2 - Evaluating and Improving Campaign Performance
20 questions
Select the one best answer for each workplace scenario.
133
P3-VID- Continuous Optimisation in Campaign Performance
Video lesson
134
P3-TB- Continuous Optimisation in Campaign Performance
Text lesson
135
Spotify-Continuous Optimisation in Campaign Performance
Audio lesson
L 11 :Selecting the Right MarTech Tools 2/9/2026
136
P1-LIVE- The MarTech Maze
Video lesson
137
P1-PPT- The MarTech Maze
PDF lesson
138
P1 -VID-The MarTech Maze
Video lesson
139
P1-TB- The MarTech Maze
Text lesson
140
Spotify-The Martech Maze
Audio lesson
141
L11 Quiz 1 - Selecting the Right Martech Tools
20 questions
Select the one best answer for each workplace scenario.
142
P2-LIVE-Your MarTech Playbook
Video lesson
143
P2-PPT-Your MarTech Playbook
PDF lesson
144
P2-VID-A Thriving MarTech Garden
Video lesson
145
P2-TB- A Thriving MarTech Garden
Text lesson
146
Spotify-A Thriving MarTech Garden
Audio lesson
147
L11 Quiz 2 - Selecting the Right Martech Tools
20 questions
Select the one best answer for each workplace scenario.
148
P3-VID-Your MarTech Playbook
Video lesson
149
P3-TB- Your MarTech Playbook
Text lesson
150
Spotify-Your Martech Playbook
Audio lesson
L12: Evaluating Marketing Technologies 9/9/2026
151
P1-PPT-The MarTech Value Cycle (Measure - Report - Improve)
PDF lesson
152
P1-VID- Choosing The Right MarTech
Video lesson
153
P1-TB- Choosing The Right MarTech
Text lesson
154
Spotify-Choosing The Right MarTech
Audio lesson
155
L12 Quiz 1 - Evaluating Marketing Technologies
20 questions
Select the one best answer for each workplace scenario.
156
P2-VID- MarTech Effectiveness
Video lesson
157
P2-TB-MarTech Effectiveness
Text lesson
158
Spotify-MarTech Effectiveness
Audio lesson
159
L12 Quiz 2 - Evaluating Marketing Technologies
20 questions
Select the one best answer for each workplace scenario.
160
P3-VID-Getting More From Your MarTech
Video lesson
161
P3-TB-Getting More From Your MarTech
Text lesson
162
Spotify-Getting More From Your MarTech
Audio lesson
163
feedback
PDF lesson
mock exams to prepare for CIM exam
164
1st Mock Exam (Ch1 - Ch4)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
165
2nd Mock Exam (Ch5 - Ch7)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
166
3rd Mock Exam (Ch8 - Ch12)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
Reviews
Please,
login
to leave a review
Grade
Grade details
Course:
Student:
Enrollment date:
Course completion date:
Grade:
Grade Points
Grade Range
Regenerate Grades
Exams:
Sign in to account to see your Grade
Sign In
Popular courses
CIM Social Media Exam Revision
£500
By Omar Elshafey
Social Media Marketing
Members only
By Dr.Rebekah
Safeguarding for Admins
Free
By kentbusinesscollege.org
G1- Ray - Project Management Professi...
£500
By Dr. Ray Mead
Popular Courses
CIM Social Media Exam Revision
£500
By Omar Elshafey
Social Media Marketing
Members only
By Dr.Rebekah
Safeguarding for Admins
Free
By kentbusinesscollege.org
Related courses
Keith-Social Media
£500
By Mwada Fahmy
Charl - Marketing Impact and Planning...
Members only
By Prof. Charl Sevel
More sites
✕
More sites
Login to Aptem
Login to Student Dashboard
Nexus Chat Tutor
✕
NEXUS
Faculty Terminal
✕
Sign In
The password must have a minimum of 8 characters of numbers and letters, contain at least 1 capital letter
I want to sign up as instructor
Remember me
Sign In
Sign Up
Restore password
Send reset link
Password reset link sent
to your email
Close
Your application is sent
We'll send you an email as soon as your application is approved.
Go to Profile
No account?
Sign Up
Sign In
Lost Password?