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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Sheen - Social Media - Marketing Executive
Instructor
Sheena karangi
23
Students
enrolled
0
0 reviews
Course details
Lectures
:
184
Quizzes
:
56
Description
Curriculum
Introduction
1
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
2
KSBs
Text lesson
Introduction
3
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
4
KSBs
Text lesson
L1: Exploring Social Media Channels 24/10/2025
5
P1- Exploring Social Media Channels 24/10/2025
1 hour
6
P1- Exploring Social Media Channels
PDF lesson
7
Q1- Exploring Social Media Channels
10 questions
8
P2- Professional Network and B2B Marketing 24/10/2025
5 mins
9
P2- Professional Network and B2B Marketing
PDF lesson
10
Q2– Professional Networking and B2B Marketing
10 questions
11
P3-Real time Updates & Engagement 24/10/2025
5 mins
12
P3-Real time Updates & Engagement
PDF lesson
13
Q3–Real time Updates & Engagement
10 questions
14
P4-Summary
PDF lesson
L1: Exploring Social Media Channels
15
P1- Exploring Social Media Channels 24/10/2025
1 hour
16
P1- Exploring Social Media Channels
PDF lesson
17
Q1- Exploring Social Media Channels
10 questions
18
P2- Professional Network and B2B Marketing 24/10/2025
5 mins
19
P2- Professional Network and B2B Marketing
PDF lesson
20
Q2– Professional Networking and B2B Marketing
10 questions
21
P3-Real time Updates & Engagement 24/10/2025
5 mins
22
P3-Real time Updates & Engagement
PDF lesson
23
Q3–Real time Updates & Engagement
10 questions
24
P4-Summary
PDF lesson
L2: Exploring Social Media Channels: Strengths, Limitations, and Strategic Uses 24/10/2025
25
P1-Introduction to Social Media Platforms and Key Concepts 24/10/2025
1 h
26
Introduction to Social Media Platforms and Key Concepts
PDF lesson
27
Q1-Introduction to Social Media Platforms and Key Concepts
10 questions
28
P2-Comparing Platforms, Content Mapping, and Engagement Strategies 24/10/2025
5 mins
29
Comparing Platforms, Content Mapping, and Engagement Strategies
PDF lesson
30
Q2-Comparing Platforms, Content Mapping, and Engagement Strategies
9 questions
31
P3-Platform Selection Report, KPIs, and Final Assignments 24/10/2025
50 mins
32
Platform Selection Report, KPIs, and Final Assignments
PDF lesson
L2: Exploring Social Media Channels: Strengths, Limitations, and Strategic Uses
33
P1-Introduction to Social Media Platforms and Key Concepts 24/10/2025
1 h
34
Introduction to Social Media Platforms and Key Concepts
PDF lesson
35
Q1-Introduction to Social Media Platforms and Key Concepts
10 questions
36
P2-Comparing Platforms, Content Mapping, and Engagement Strategies 24/10/2025
5 mins
37
Comparing Platforms, Content Mapping, and Engagement Strategies
PDF lesson
38
Q2-Comparing Platforms, Content Mapping, and Engagement Strategies
9 questions
39
P3-Platform Selection Report, KPIs, and Final Assignments 24/10/2025
50 mins
40
Platform Selection Report, KPIs, and Final Assignments
PDF lesson
L3 : Social Media Algorithms and Viral Marketing 31/10/2025
41
P1 - Social Media Algorithms and the Science of Virality 31/10/2025
1 h
42
P1 - Social Media Algorithms and the Science of Virality
PDF lesson
43
Q1 - Social Media Algorithms and the Science of Virality
19 questions
44
P2-P2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement 31/10/2025
15 mins
45
P2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement
PDF lesson
46
Q 2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement
10 questions
L3 : Social Media Algorithms and Viral Marketing
47
P1 - Social Media Algorithms and the Science of Virality 31/10/2025
1 h
48
P1 - Social Media Algorithms and the Science of Virality
PDF lesson
49
Q1 - Social Media Algorithms and the Science of Virality
19 questions
50
P2-P2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement 31/10/2025
15 mins
51
P2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement
PDF lesson
52
Q 2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement
10 questions
L4:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices 7/11/2025
53
P1-Introduction 7/11/2025
30 mins
54
P1-Introduction
PDF lesson
55
P1-TB-Introduction
PDF lesson
56
P2-Behaviours — how your audience uses social media 7/11/2025
40 mins
57
P2-TB-Behaviours — how your audience uses social media
PDF lesson
58
P2-Behaviours — how your audience uses social media
PDF lesson
59
P3-Step-by-step Guide to Creating a Social Media Persona 7/11/2025
25 mins
60
P3-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
61
P3-TB-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
L4:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
62
P1-Introduction 7/11/2025
30 mins
63
P1-Introduction
PDF lesson
64
P1-TB-Introduction
PDF lesson
65
P2-Behaviours — how your audience uses social media 7/11/2025
40 mins
66
P2-TB-Behaviours — how your audience uses social media
PDF lesson
67
P2-Behaviours — how your audience uses social media
PDF lesson
68
P3-Step-by-step Guide to Creating a Social Media Persona 7/11/2025
25 mins
69
P3-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
70
P3-TB-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
L5: The Customer Journey and Social Media
71
P1-Customer Decision Journey 14/11/2025
Video lesson
72
P1-Customer Decision Journey
PDF lesson
73
Q1-Customer Decision Journey
10 questions
74
P2- Buy - The moment of truth 14/11/2025
Video lesson
75
P2- Buy - The moment of truth
PDF lesson
76
Q2-Buy - The moment of truth
10 questions
77
P3-Bond - Building long term relationship 14/11/2025
Video lesson
78
P3-Bond - Building long term relationship
PDF lesson
L5: The Customer Journey and Social Media 14/11/2025
79
P1-Customer Decision Journey 14/11/2025
Video lesson
80
P1-Customer Decision Journey
PDF lesson
81
Q1-Customer Decision Journey
10 questions
82
P2- Buy - The moment of truth 14/11/2025
Video lesson
83
P2- Buy - The moment of truth
PDF lesson
84
Q2-Buy - The moment of truth
10 questions
85
P3-Bond - Building long term relationship 14/11/2025
Video lesson
86
P3-Bond - Building long term relationship
PDF lesson
L6: Social Media Communities and User Generated Data
87
P1 - Social Media Communities and User Generic Data 21/11/2025
Video lesson
88
P1 - Social Media Communities and User Generic Data
PDF lesson
89
QUIZ 1 - Social Media Communities and User Generic Data
10 questions
90
P2 - Types of Social Media Communities
Video lesson
91
P2 - Types of Social Media Communities
PDF lesson
92
QUIZ 2 - Types of Social Media Communities
10 questions
93
P3 - Risks and Considerations
Video lesson
94
P3 - Risks and Considerations
PDF lesson
95
QUIZ 3 - Risks and Considerations
10 questions
L6: Social Media Communities and User Generated Data 21/11/2025
96
P1 - Social Media Communities and User Generic Data 21/11/2025
Video lesson
97
P1 - Social Media Communities and User Generic Data
PDF lesson
98
QUIZ 1 - Social Media Communities and User Generic Data
10 questions
99
P2 - Types of Social Media Communities
Video lesson
100
P2 - Types of Social Media Communities
PDF lesson
101
QUIZ 2 - Types of Social Media Communities
10 questions
102
P3 - Risks and Considerations
Video lesson
103
P3 - Risks and Considerations
PDF lesson
104
QUIZ 3 - Risks and Considerations
10 questions
L7: The Role of Influencers Categories, Advantages, Downsides
105
P1-The Role of Influencers Categories, Advantages, Downsides 28/11/2025
Video lesson
106
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
107
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
108
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
109
P2-Advantages of Working with Influencers 28/1/2025
Video lesson
110
P2-Advantages of Working with Influencers
PDF lesson
111
P2-TB-Advantages of Working with Influencers
PDF lesson
112
Q2-Advantages of Working with Influencers
15 questions
113
P3-Disadvantages and Risks of Working with Influencers 28/11/2025
Video lesson
114
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
115
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
116
Q3-Disadvantages and Risks of Working with Influencers
16 questions
117
Assignment
PDF lesson
L7: The Role of Influencers Categories, Advantages, Downsides 28/11/2025
118
P1-The Role of Influencers Categories, Advantages, Downsides 28/11/2025
Video lesson
119
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
120
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
121
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
122
P2-Advantages of Working with Influencers 28/1/2025
Video lesson
123
P2-Advantages of Working with Influencers
PDF lesson
124
P2-TB-Advantages of Working with Influencers
PDF lesson
125
Q2-Advantages of Working with Influencers
15 questions
126
P3-Disadvantages and Risks of Working with Influencers 28/11/2025
Video lesson
127
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
128
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
129
Q3-Disadvantages and Risks of Working with Influencers
16 questions
130
Assignment
PDF lesson
L8:Content Strategy and Copyright Framework 5/12/2025
131
PPT-Content Strategy and Copyright Framework
Text lesson
132
P1-Introduction 5/12/2025
Video lesson
133
P1-Introduction
PDF lesson
134
P1-TB-Introduction
PDF lesson
135
Q1-Introduction
Sorry, this lesson is currently locked. You need to complete "P1-TB-Introduction" before accessing it.
15 questions
136
P2-Tailoring Content to Each Platform Different Content Types 5/12/2025
Video lesson
137
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
138
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
139
Q2: Tailoring Content to Each Platform Different Content Types
Sorry, this lesson is currently locked. You need to complete "P2-TB-Tailoring Content to Each Platform Different Content Types" before accessing it.
15 questions
140
P3-Copywriting and Content Production Process 5/12/2025
Video lesson
141
P3-Copywriting and Content Production Process
PDF lesson
142
P3-TB-Copywriting and Content Production Process
PDF lesson
143
Q3: Copywriting and Content Production Process
Sorry, this lesson is currently locked. You need to complete "P3-TB-Copywriting and Content Production Process" before accessing it.
15 questions
L8:Content Strategy and Copyright Framework
144
PPT-Content Strategy and Copyright Framework
Text lesson
145
P1-Introduction 5/12/2025
Video lesson
146
P1-Introduction
PDF lesson
147
P1-TB-Introduction
PDF lesson
148
Q1-Introduction
Sorry, this lesson is currently locked. You need to complete "L8:Content Strategy and Copyright Framework 5/12/2025" before accessing it.
15 questions
149
P2-Tailoring Content to Each Platform Different Content Types 5/12/2025
Video lesson
150
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
151
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
152
Q2: Tailoring Content to Each Platform Different Content Types
Sorry, this lesson is currently locked. You need to complete "L8:Content Strategy and Copyright Framework 5/12/2025" before accessing it.
15 questions
153
P3-Copywriting and Content Production Process 5/12/2025
Video lesson
154
P3-Copywriting and Content Production Process
PDF lesson
155
P3-TB-Copywriting and Content Production Process
PDF lesson
156
Q3: Copywriting and Content Production Process
Sorry, this lesson is currently locked. You need to complete "L8:Content Strategy and Copyright Framework 5/12/2025" before accessing it.
15 questions
L9:Building the Social Media Plan Objectives, Audiences, and Tactics 12/12/2025
157
P1-Introduction to Social Media Campaigns 12/12/2025
Video lesson
158
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
159
P1-Introduction to Social Media Campaigns
PDF lesson
160
Q1-Introduction to Social Media Campaigns
16 questions
161
P2-Using KPIs to Measure Success 12/12/2025
Video lesson
162
P2-Using KPIs to Measure Success
PDF lesson
163
Q2-Using KPIs to Measure Success
15 questions
164
P3-ROI in Social Media Marketing 12/12/2025
Video lesson
165
P3-ROI in Social Media Marketing
PDF lesson
166
Q3-ROI in Social Media Marketing
16 questions
167
Assignment Ch 8
PDF lesson
L9:Building the Social Media Plan Objectives, Audiences, and Tactics
168
P1-Introduction to Social Media Campaigns 12/12/2025
Video lesson
169
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
170
P1-Introduction to Social Media Campaigns
PDF lesson
171
Q1-Introduction to Social Media Campaigns
16 questions
172
P2-Using KPIs to Measure Success 12/12/2025
Video lesson
173
P2-Using KPIs to Measure Success
PDF lesson
174
Q2-Using KPIs to Measure Success
15 questions
175
P3-ROI in Social Media Marketing 12/12/2025
Video lesson
176
P3-ROI in Social Media Marketing
PDF lesson
177
Q3-ROI in Social Media Marketing
16 questions
178
Assignment Ch 8
PDF lesson
L10:Evaluating Social Media Performance Metrics and Measurement 19/12/2025
179
P1-Understand the difference between vanity and actionable metrics 19/12/2025
Video lesson
180
P1-Understand the difference between vanity and actionable metrics
PDF lesson
181
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
182
Q1: you can’t measure it, you can’t manage it
Sorry, this lesson is currently locked. You need to complete "P1: TB-you can’t measure it, you can’t manage it" before accessing it.
15 questions
183
P2-Reach - Building Awareness and Visibility 19/12/2025
Video lesson
184
P2-Reach - Building Awareness and Visibility
PDF lesson
185
P2: TB-RACE Framework Overview
PDF lesson
186
Q2:RACE Framework Overview
Sorry, this lesson is currently locked. You need to complete "P2: TB-RACE Framework Overview" before accessing it.
15 questions
187
P3-Tracking Links & UTMs Measuring Campaign Effectiveness 19/12/2025
Video lesson
188
P3-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
189
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
190
Q2:RACE Framework Overview
Sorry, this lesson is currently locked. You need to complete "P2: TB-RACE Framework Overview" before accessing it.
15 questions
191
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
192
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
Sorry, this lesson is currently locked. You need to complete "P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness" before accessing it.
15 questions
L10:Evaluating Social Media Performance Metrics and Measurement
193
P1-Understand the difference between vanity and actionable metrics 19/12/2025
Video lesson
194
P1-Understand the difference between vanity and actionable metrics
PDF lesson
195
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
196
Q1: you can’t measure it, you can’t manage it
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance Metrics and Measurement 19/12/2025" before accessing it.
15 questions
197
P2-Reach - Building Awareness and Visibility 19/12/2025
Video lesson
198
P2-Reach - Building Awareness and Visibility
PDF lesson
199
P2: TB-RACE Framework Overview
PDF lesson
200
Q2:RACE Framework Overview
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance Metrics and Measurement 19/12/2025" before accessing it.
15 questions
201
P3-Tracking Links & UTMs Measuring Campaign Effectiveness 19/12/2025
Video lesson
202
P3-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
203
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
204
Q2:RACE Framework Overview
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance Metrics and Measurement 19/12/2025" before accessing it.
15 questions
205
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
206
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance Metrics and Measurement 19/12/2025" before accessing it.
15 questions
L10:AI and Social Media 8/1/2026
207
P1-Introduction Create Smarter A1-Enhanced Content Creation Distribution 8/1/2026
Video lesson
208
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
209
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
210
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
211
P2-Typical A1 Uses in Marketing 8/1/2026
Video lesson
212
P2-Typical AI Uses in Marketing
PDF lesson
213
P2-TB-Typical AI Uses in Marketing
PDF lesson
214
Q2-Typical AI Uses In Marketing
15 questions
215
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
216
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
217
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L10:AI and Social Media
218
P1-Introduction Create Smarter A1-Enhanced Content Creation Distribution 8/1/2026
Video lesson
219
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
220
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
221
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
222
P2-Typical A1 Uses in Marketing 8/1/2026
Video lesson
223
P2-Typical AI Uses in Marketing
PDF lesson
224
P2-TB-Typical AI Uses in Marketing
PDF lesson
225
Q2-Typical AI Uses In Marketing
15 questions
226
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
227
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
228
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L11:Project Management for Social Media Campaigns – and Deliver
229
P1-Even the Most Creative Ideas can Collapse without good Organisation
Video lesson
230
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
231
P2-Your Journey from Apprentice to Architect of Engagement
Video lesson
232
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
233
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Video lesson
234
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
L11:Project Management for Social Media Campaigns – and Deliver 15/1/2026
235
P1-Even the Most Creative Ideas can Collapse without good Organisation
Video lesson
236
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
237
P2-Your Journey from Apprentice to Architect of Engagement
Video lesson
238
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
239
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Video lesson
240
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
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