Meet your teacher
ProfessorCharl
Sevel
Marketing strategy, brands and customer insight
Explore marketing and management through the relationships between markets, brands, people and organisational direction.
Professional perspective
Connecting customer insight with strategic choices.
Professor Charl Sevel teaches marketing at Kent Business College and holds MSc and MBA qualifications. His teaching interests span marketing strategy, customer insight, brand communications and digital marketing analytics.
His professional biography describes teaching marketing strategy and coordinating the MSc in Marketing and Brand Management at Oxford Brookes Business School. His research interests include branded content and global media marketing, connecting communication with the wider commercial environment.
Charl’s KBC teaching portfolio includes Marketing Impact and Planning, Marketing Strategy and Planning and Social Media Marketing. His named leadership editions also cover Strategic Human Resource Management and Strategic Management, offering connections between market decisions and organisational capability.
Browse the subjects below and use the level, intake and year filters to narrow your choice. Each teaching edition links to its own curriculum, allowing you to compare the available lessons and select a suitable starting point.
Learn with Charl
Explore the courses.
Choose a subject, then compare its intake and delivery year to find a teaching edition that suits you.
5 courses · 8 teaching editions
Marketing · Level 4
Marketing Impact and Planning
Turn market understanding into a coherent campaign plan. Connect environmental analysis, customer behaviour and research with segmentation and integrated campaign planning, building a clearer rationale for your marketing decisions.
Marketing · Level 6
Marketing Strategy and Planning
Develop a more strategic view of marketing. Connect market and competitor analysis with targeting, positioning, innovation and implementation, and consider how strategic choices guide a practical marketing plan.
Executive Leadership · Level 7 content
Strategic Human Resource Management
Connect people decisions with organisational strategy. Explore human-resource planning, management approaches, policy and ethical issues, developing a broader view of the contribution HR makes to organisational performance.
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Marketing · Level 4
Social Media Marketing
Make more purposeful choices about social media. Explore audiences, channel selection and content alongside paid and organic campaigns, budgets and measurement, helping you connect social activity with marketing objectives.
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Executive Leadership · Level 7 content
Strategic Management
Develop a structured approach to strategic analysis and choice. Examine the external environment, internal capabilities, growth and business strategy, then consider the culture and implementation challenges that influence results.
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