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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Feb 2026
Prof.Charl - Impact & Planning -Jan 26
Instructor
Prof. Charl Sevel
30
Students
enrolled
5
1 review
Course details
Lectures
:
450
Quizzes
:
97
Description
Curriculum
CH 0: Safeguarding and British Values
1
TB-Safeguarding and British Values.
PDF lesson
CH 0: Safeguarding and British Values
2
TB-Safeguarding and British Values.
PDF lesson
CH 1: Marketing Apprenticeship
3
TB- Marketing Apprenticeship
PDF lesson
CH 1: Marketing Apprenticeship
4
TB- Marketing Apprenticeship
PDF lesson
L1 : Introduction: Marketing Definition 05/02/2026
5
P1-VID- Marketing Definition
Video lesson
6
P1-Marketing Definition
PDF lesson
7
P1-TB-Marketing Definition
PDF lesson
8
P1-AUD- Marketing Definition
Audio lesson
9
Q1 : Marketing Definition
10 questions
10
P2-VID-Marketing Concept
Video lesson
11
P2-Marketing Concepts
PDF lesson
12
P2-TB-Marketing Concept
PDF lesson
13
P2-AUD-Marketing Concept
Audio lesson
14
Q2 :Marketing Concept
10 questions
15
P3-PPT-Marketing to Satisfy Customer Needs
PDF lesson
16
PPT- Introduction: Marketing Definition
Text lesson
17
P1-Marketing Definition 6/2/2026
Video lesson
18
P2-Marketing Concept 6/2/2026
Video lesson
19
P3-Marketing to Satisfy Custcmer
Video lesson
L1 : Introduction: Marketing Definition 05/02/2026
20
P1-VID- Marketing Definition
Video lesson
21
P1-Marketing Definition
PDF lesson
22
P1-TB-Marketing Definition
PDF lesson
23
P1-AUD- Marketing Definition
Audio lesson
24
Q1 : Marketing Definition
10 questions
25
P2-VID-Marketing Concept
Video lesson
26
P2-Marketing Concepts
PDF lesson
27
P2-TB-Marketing Concept
PDF lesson
28
P2-AUD-Marketing Concept
Audio lesson
29
Q2 :Marketing Concept
10 questions
30
P3-PPT-Marketing to Satisfy Customer Needs
PDF lesson
31
PPT- Introduction: Marketing Definition
Text lesson
32
P1-Marketing Definition 6/2/2026
Video lesson
33
P2-Marketing Concept 6/2/2026
Video lesson
34
P3-Marketing to Satisfy Custcmer
Video lesson
L2: Marketing Strategy and Planning 12/02/2026
35
P1-VID-Marketing Strategy and Planning
Video lesson
36
P1-PPT-Marketing Strategy and Planning
PDF lesson
37
P1-TB-Marketing Strategy and Planning
PDF lesson
38
P1-AUD-Marketing Strategy and Planning
Audio lesson
39
Q1:Marketing Strategy and Planning
20 questions
40
P2-VID-Chaos to Clarity: Marketing Planning Explained
Video lesson
41
P2-PPT-Chaos to Clarity: Marketing Planning Explained
PDF lesson
42
P2-TB-Chaos to Clarity: Marketing Planning Explained
PDF lesson
43
P2-AUD-Chaos to Clarity: Marketing Planning Explained
Audio lesson
44
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
45
P3-VID-The Marketing Plan Quest
Video lesson
46
P3-PPT-The Marketing Plan Quest
PDF lesson
47
P3-TB-The Marketing Plan Quest
PDF lesson
48
P3-AUD-The Marketing Plan Quest
Audio lesson
49
Q3-The Marketing Plan Quest
10 questions
50
P1-Marketing Strategy and Planning
Video lesson
51
P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
52
P3-The Marketing Plan Quest
Video lesson
53
P4-Assignment
Video lesson
L2: Marketing Strategy and Planning 12/02/2026
54
P1-VID-Marketing Strategy and Planning
Video lesson
55
P1-PPT-Marketing Strategy and Planning
PDF lesson
56
P1-TB-Marketing Strategy and Planning
PDF lesson
57
P1-AUD-Marketing Strategy and Planning
Audio lesson
58
Q1:Marketing Strategy and Planning
20 questions
59
P2-VID-Chaos to Clarity: Marketing Planning Explained
Video lesson
60
P2-PPT-Chaos to Clarity: Marketing Planning Explained
PDF lesson
61
P2-TB-Chaos to Clarity: Marketing Planning Explained
PDF lesson
62
P2-AUD-Chaos to Clarity: Marketing Planning Explained
Audio lesson
63
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
64
P3-VID-The Marketing Plan Quest
Video lesson
65
P3-PPT-The Marketing Plan Quest
PDF lesson
66
P3-TB-The Marketing Plan Quest
PDF lesson
67
P3-AUD-The Marketing Plan Quest
Audio lesson
68
Q3-The Marketing Plan Quest
10 questions
69
P1-Marketing Strategy and Planning
Video lesson
70
P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
71
P3-The Marketing Plan Quest
Video lesson
72
P4-Assignment
Video lesson
L3: Creating a Structured Marketing Plan 19/2/2026
73
P1-VID-Strategic Foundation
Video lesson
74
P1-PPT-Strategic Foundation
PDF lesson
75
P1-TB-Strategic Foundation
PDF lesson
76
P1-AUD-Strategic Foundation
Audio lesson
77
Q1-Strategic Foundation
10 questions
78
P2-VID-Marketing Execution Strategy.
Video lesson
79
P2-PPT-Marketing Execution Strategy
PDF lesson
80
P2-TB-Marketing Execution Strategy.
PDF lesson
81
P2-AUD-Marketing Execution Strategy.
Audio lesson
82
Q2-Marketing Execution Strategy.
10 questions
83
P3-VID-Resources, Control, and Evaluation.
Video lesson
84
P3-PPT-Resources, Control, and Evaluation
PDF lesson
85
P3-TB-Resources, Control, and Evaluation.
PDF lesson
86
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
87
Q3-Resources, Control, and Evaluation.
10 questions
88
P1-Strategic Foundation
Video lesson
89
P2-Marketing Execution Strategy
Video lesson
90
P3-Resources, Control, and Evaluation.
Video lesson
91
P4- Assignment
PDF lesson
L3: Creating a Structured Marketing Plan 19/2/2026
92
P1-VID-Strategic Foundation
Video lesson
93
P1-PPT-Strategic Foundation
PDF lesson
94
P1-TB-Strategic Foundation
PDF lesson
95
P1-AUD-Strategic Foundation
Audio lesson
96
Q1-Strategic Foundation
10 questions
97
P2-VID-Marketing Execution Strategy.
Video lesson
98
P2-PPT-Marketing Execution Strategy
PDF lesson
99
P2-TB-Marketing Execution Strategy.
PDF lesson
100
P2-AUD-Marketing Execution Strategy.
Audio lesson
101
Q2-Marketing Execution Strategy.
10 questions
102
P3-VID-Resources, Control, and Evaluation.
Video lesson
103
P3-PPT-Resources, Control, and Evaluation
PDF lesson
104
P3-TB-Resources, Control, and Evaluation.
PDF lesson
105
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
106
Q3-Resources, Control, and Evaluation.
10 questions
107
P1-Strategic Foundation
Video lesson
108
P2-Marketing Execution Strategy
Video lesson
109
P3-Resources, Control, and Evaluation.
Video lesson
110
P4- Assignment
PDF lesson
L4:The External and Micro Marketing Environment 26/2/2026
111
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
112
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
113
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
114
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
115
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
116
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
117
P2-PPT-The Marketing Environment Understanding the Bigger Picture
PDF lesson
118
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
119
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
120
Q2- The Marketing Environment: Understanding the Bigger Picture
10 questions
121
P3-VID-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
122
P3-PPT-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
123
P3-TB_Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
124
P3-AUD-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Audio lesson
125
Q3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
10 questions
126
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
127
P2-The Marketing Environment Understanding the Bigger Picture
Video lesson
128
P3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
L4:The External and Micro Marketing Environment 26/2/2026
129
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
130
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
131
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
132
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
133
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
134
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
135
P2-PPT-The Marketing Environment Understanding the Bigger Picture
PDF lesson
136
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
137
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
138
Q2- The Marketing Environment: Understanding the Bigger Picture
10 questions
139
P3-VID-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
140
P3-PPT-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
141
P3-TB_Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
142
P3-AUD-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Audio lesson
143
Q3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
10 questions
144
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
145
P2-The Marketing Environment Understanding the Bigger Picture
Video lesson
146
P3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
L5 : Internal Environment 5/3/2026
147
P1-VID_Understanding the Internal Marketing Environment
Video lesson
148
P1-PPT-Understanding the Internal Marketing Environment .
PDF lesson
149
P1-TB-Understanding the Internal Marketing Environment .
PDF lesson
150
P1-AUD-Understanding the Internal Marketing Environment .
Audio lesson
151
Q1-Understanding the Internal Marketing Environment
10 questions
152
P2-VID_How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
153
P2-PPT-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
PDF lesson
154
P2-TB-How Organisation Type and Internal Capabilities Shape Marketing Strategy
PDF lesson
155
P2-AUD-How Organisation Type and Internal Capabilities Shape Marketing Strategy
Audio lesson
156
Q2-How Organisation Type and Internal Capabilities Shape Marketing Strategy
10 questions
157
P3-VID- Marketing Risk Management and Internal Factors .
Video lesson
158
P3-PPT-Marketing Risk Management and Internal Factors
PDF lesson
159
P3-TB-Marketing Risk Management and Internal Factors
PDF lesson
160
P3-AUD-Marketing Risk Management and Internal Factors
Audio lesson
161
Q3-Marketing Risk Management and Internal Factors
10 questions
162
P1-Understanding the Internal Marketing Environment .
Video lesson
163
P2-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
164
P3-Marketing Risk Management and Internal Factors
Video lesson
L5 : Internal Environment 5/3/2026
165
P1-VID_Understanding the Internal Marketing Environment
Video lesson
166
P1-PPT-Understanding the Internal Marketing Environment .
PDF lesson
167
P1-TB-Understanding the Internal Marketing Environment .
PDF lesson
168
P1-AUD-Understanding the Internal Marketing Environment .
Audio lesson
169
Q1-Understanding the Internal Marketing Environment
10 questions
170
P2-VID_How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
171
P2-PPT-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
PDF lesson
172
P2-TB-How Organisation Type and Internal Capabilities Shape Marketing Strategy
PDF lesson
173
P2-AUD-How Organisation Type and Internal Capabilities Shape Marketing Strategy
Audio lesson
174
Q2-How Organisation Type and Internal Capabilities Shape Marketing Strategy
10 questions
175
P3-VID- Marketing Risk Management and Internal Factors .
Video lesson
176
P3-PPT-Marketing Risk Management and Internal Factors
PDF lesson
177
P3-TB-Marketing Risk Management and Internal Factors
PDF lesson
178
P3-AUD-Marketing Risk Management and Internal Factors
Audio lesson
179
Q3-Marketing Risk Management and Internal Factors
10 questions
180
P1-Understanding the Internal Marketing Environment .
Video lesson
181
P2-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
182
P3-Marketing Risk Management and Internal Factors
Video lesson
L6: Understanding Customer Behaviour and Segmentation 12/3/2026
183
P1-VID-Foundations of Customer Behaviour & Segmentation
Video lesson
184
P1-Foundations of Customer Behaviour & Segmentation
PDF lesson
185
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
186
P1-AUD-Foundations of Customer Behaviour & Segmentation
Audio lesson
187
Q1-Foundations of Customer Behaviour & Segmentation
10 questions
188
P2-VID-Influences on Consumer Behaviour & Decision-Making
Video lesson
189
P2-Market Segmentation
PDF lesson
190
P2-TB-Influences on Consumer Behaviour & Decision-Making
PDF lesson
191
P2-AUD-Influences on Consumer Behaviour & Decision-Making
Audio lesson
192
Q2-Influences on Consumer Behaviour & Decision-Making
10 questions
193
P3-VID-Applying Customer Behaviour in Practice
Video lesson
194
P3-Applying Customer Behaviour in Practice
PDF lesson
195
P3-TB-Applying Customer Behaviour in Practice
PDF lesson
196
P3-AUD-Applying Customer Behaviour in Practice
Audio lesson
197
Q3-Applying Customer Behaviour in Practice
10 questions
198
P1-Foundations of Customer Behaviour & Segmentation
Video lesson
199
P2-Market Segmentation
Video lesson
200
P3-Applying Customer Behaviour in Practice
Video lesson
L6: Understanding Customer Behaviour and Segmentation 12/3/2026
201
P1-VID-Foundations of Customer Behaviour & Segmentation
Video lesson
202
P1-Foundations of Customer Behaviour & Segmentation
PDF lesson
203
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
204
P1-AUD-Foundations of Customer Behaviour & Segmentation
Audio lesson
205
Q1-Foundations of Customer Behaviour & Segmentation
10 questions
206
P2-VID-Influences on Consumer Behaviour & Decision-Making
Video lesson
207
P2-Market Segmentation
PDF lesson
208
P2-TB-Influences on Consumer Behaviour & Decision-Making
PDF lesson
209
P2-AUD-Influences on Consumer Behaviour & Decision-Making
Audio lesson
210
Q2-Influences on Consumer Behaviour & Decision-Making
10 questions
211
P3-VID-Applying Customer Behaviour in Practice
Video lesson
212
P3-Applying Customer Behaviour in Practice
PDF lesson
213
P3-TB-Applying Customer Behaviour in Practice
PDF lesson
214
P3-AUD-Applying Customer Behaviour in Practice
Audio lesson
215
Q3-Applying Customer Behaviour in Practice
10 questions
216
P1-Foundations of Customer Behaviour & Segmentation
Video lesson
217
P2-Market Segmentation
Video lesson
218
P3-Applying Customer Behaviour in Practice
Video lesson
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/3/26
219
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
220
P1-PPT-Understanding Customer Types and Behaviour.Impact
PDF lesson
221
P1-TB-Understanding Customer Types and Behaviour.
PDF lesson
.
222
P1-AUD-Understanding Customer Types and Behaviour.
15 mins
223
Q1-Understanding Customer Types and Behaviour
10 questions
224
P2-VID-Adoption Behaviour and Innovation in Marketing.
9 min
225
P2-PPT-Adoption Behaviour and Innovation in Marketing.Impact
PDF lesson
226
P2-TB-Adoption Behaviour and Innovation in Marketing.
PDF lesson
227
P2-AUD-Adoption Behaviour and Innovation in Marketing.
15 mins
228
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
229
P3-VID-Brand Positioning, Relationships, and Customer Loyalty.
9 min
230
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty.Impact
PDF lesson
231
P3-TB-Brand Positioning, Relationships, and Customer Loyalty.
PDF lesson
232
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty.
15 mins
233
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
234
P1-Understanding Customer Types and Behaviour.Impact
40 Min
235
P2-Adoption Behaviour and Innovation in Marketing-Impact
30 Minutes
236
P3-Brand Positioning, Relationships, and Customer Loyalty-Impact
22 Min
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/3/26
237
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
238
P1-PPT-Understanding Customer Types and Behaviour.Impact
PDF lesson
239
P1-TB-Understanding Customer Types and Behaviour.
PDF lesson
.
240
P1-AUD-Understanding Customer Types and Behaviour.
15 mins
241
Q1-Understanding Customer Types and Behaviour
10 questions
242
P2-VID-Adoption Behaviour and Innovation in Marketing.
9 min
243
P2-PPT-Adoption Behaviour and Innovation in Marketing.Impact
PDF lesson
244
P2-TB-Adoption Behaviour and Innovation in Marketing.
PDF lesson
245
P2-AUD-Adoption Behaviour and Innovation in Marketing.
15 mins
246
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
247
P3-VID-Brand Positioning, Relationships, and Customer Loyalty.
9 min
248
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty.Impact
PDF lesson
249
P3-TB-Brand Positioning, Relationships, and Customer Loyalty.
PDF lesson
250
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty.
15 mins
251
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
252
P1-Understanding Customer Types and Behaviour.Impact
40 Min
253
P2-Adoption Behaviour and Innovation in Marketing-Impact
30 Minutes
254
P3-Brand Positioning, Relationships, and Customer Loyalty-Impact
22 Min
L8:Marketing Research, Marketing Information System and Commercial Intelligence 26/3/26
255
P1-VID- Marketing Mission Control.
9 min
256
P1-PPT-Marketing Mission Control.Impact
PDF lesson
257
P1-TB- Marketing Mission Control.
PDF lesson
258
P1-AUD- Marketing Mission Control.
Audio lesson
259
Q1 :Marketing Mission Control.
10 questions
260
P2-VID- Apprentice's Research Guide.
9 min
261
P2-PPT-Apprentice's Research Guide.
PDF lesson
262
P2-TB- Apprentice's Research Guide.
PDF lesson
263
P2-AUD- Apprentice's Research Guide.
Audio lesson
264
Q2:Apprentice's Research Guide.
10 questions
265
P3-VID- Turning Data into Action.
9 min
266
P3-PPT- Turning Data into Action.
PDF lesson
267
P3-TB- Turning Data into Action.
PDF lesson
268
P3-AUD- Turning Data into Action.
Audio lesson
269
Q3: Turning Data into Action.
10 questions
270
P1- Marketing Mission Control.
Video lesson
271
P2-Apprentice's Research Guide.
Video lesson
272
P3-Turning Data into Action.
Video lesson
L8:Marketing Research, Marketing Information System and Commercial Intelligence
273
P1-VID- Marketing Mission Control.
9 min
274
P1-PPT-Marketing Mission Control.Impact
PDF lesson
275
P1-TB- Marketing Mission Control.
PDF lesson
276
P1-AUD- Marketing Mission Control.
Audio lesson
277
Q1 :Marketing Mission Control.
10 questions
278
P2-VID- Apprentice's Research Guide.
9 min
279
P2-PPT-Apprentice's Research Guide.
PDF lesson
280
P2-TB- Apprentice's Research Guide.
PDF lesson
281
P2-AUD- Apprentice's Research Guide.
Audio lesson
282
Q2:Apprentice's Research Guide.
10 questions
283
P3-VID- Turning Data into Action.
9 min
284
P3-PPT- Turning Data into Action.
PDF lesson
285
P3-TB- Turning Data into Action.
PDF lesson
286
P3-AUD- Turning Data into Action.
Audio lesson
287
Q3: Turning Data into Action.
10 questions
L9:Sources of Primary Data in Marketing 9/4/2026
288
P1-VID-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
289
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing.Impact
PDF lesson
290
P1-TB-Understanding Primary Data Sources and Surveys in Marketing.
PDF lesson
291
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing.
Audio lesson
292
Q1-Understanding Primary Data Sources and Surveys in Marketing.
10 questions
293
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Video lesson
294
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.Impact
PDF lesson
295
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
PDF lesson
296
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Audio lesson
297
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
10 questions
298
P3-VID-Internal Risk Management.
Video lesson
299
P3-PPT-Internal Risk Management.Impact
PDF lesson
300
P3-TB-Internal Risk Management.
PDF lesson
301
P3-AUD-Internal Risk Management.
Audio lesson
302
Q3-Internal Risk Management.
10 questions
303
P1-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
304
P2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
305
P3-Internal Risk Management.
Video lesson
306
P4 - Assignment
PDF lesson
L9:Sources of Primary Data in Marketing
307
P1-VID-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
308
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing.Impact
PDF lesson
309
P1-TB-Understanding Primary Data Sources and Surveys in Marketing.
PDF lesson
310
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing.
Audio lesson
311
Q1-Understanding Primary Data Sources and Surveys in Marketing.
10 questions
312
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Video lesson
313
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.Impact
PDF lesson
314
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
PDF lesson
315
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Audio lesson
316
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
10 questions
317
P3-VID-Internal Risk Management.
Video lesson
318
P3-PPT-Internal Risk Management.Impact
PDF lesson
319
P3-TB-Internal Risk Management.
PDF lesson
320
P3-AUD-Internal Risk Management.
Audio lesson
321
Q3-Internal Risk Management.
10 questions
L10:Sources of Secondary Data in Marketing 16/4/2026
322
P1-VID-Introduction & Internal Secondary Data.
Video lesson
323
P1-TB-Introduction & Internal Secondary Data.
PDF lesson
324
P1-PPT-Introduction & Internal Secondary Data.
Text lesson
325
P1-AUD-Introduction & Internal Secondary Data.
Audio lesson
326
Q1-Introduction & Internal Secondary Data.
10 questions
327
P2-VID-External Secondary Data Sources.
Video lesson
328
P2-TB- External Secondary Data Sources.
PDF lesson
329
P2-PPT-External Secondary Data Sources.
Text lesson
330
P2-AUD-External Secondary Data Sources.
Audio lesson
331
Q2-External Secondary Data Sources.
10 questions
332
P3-VID-Evaluation of Secondary Data.
Video lesson
333
P3-TB-Evaluation of Secondary Data.
PDF lesson
334
P3-PPT-Evaluation of Secondary Data.
Text lesson
335
P3-AUD-Evaluation of Secondary Data.
Audio lesson
336
Q3-Evaluation of Secondary Data.
10 questions
337
P1-Introduction & Internal Secondary Data.
Video lesson
338
P2-External Secondary Data Sources.
Video lesson
339
P3-Evaluation of Secondary Data.
Video lesson
340
P4 - Assignment
PDF lesson
CH11:Sources of Secondary Data in Marketing
341
P1-VID-Introduction & Internal Secondary Data.
Video lesson
342
P1-TB-Introduction & Internal Secondary Data.
PDF lesson
343
P1-AUD-Introduction & Internal Secondary Data.
Audio lesson
344
Q1-Introduction & Internal Secondary Data.
10 questions
345
P2-VID-External Secondary Data Sources.
Video lesson
346
P2-TB- External Secondary Data Sources.
PDF lesson
347
P2-AUD-External Secondary Data Sources.
Audio lesson
348
Q2-External Secondary Data Sources.
10 questions
349
P3-VID-Evaluation of Secondary Data.
Video lesson
350
P3-TB-Evaluation of Secondary Data.
PDF lesson
351
P3-AUD-Evaluation of Secondary Data.
Audio lesson
352
Q2-External Secondary Data Sources.
10 questions
L11:The Marketing Mix (7Ps) – A Holistic Strategy23/4/2026
353
P1-VID-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
354
P1-TB-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
PDF lesson
355
P1-PPT-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Text lesson
356
P1-AUD-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Audio lesson
357
Q1-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
10 questions
358
P2-VID-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Video lesson
359
P2-TB-Promotion: Communicating Your Offer and Integrated Marketing Communications.
PDF lesson
360
P2-PPT-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Text lesson
361
P2-AUD-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Audio lesson
362
Q2-Promotion: Communicating Your Offer and Integrated Marketing Communications.
10 questions
363
P3-VID-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Video lesson
364
P3-PPT-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Text lesson
365
P3-TB-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
PDF lesson
366
P3-AUD-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Audio lesson
367
Q3-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
10 questions
368
P1-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
369
P2-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Video lesson
370
P3-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Video lesson
371
P4 - Assignment
PDF lesson
CH12:From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
372
P1-TB-Strategic Analysis and Insight Integration.
PDF lesson
373
Q1-Strategic Analysis and Insight Integration.
10 questions
374
P2-TB-From Insight to Marketing Strategy.
PDF lesson
375
Q2-From Insight to Marketing Strategy.
10 questions
376
P3-TB-Campaign Planning, Execution, and Strategic Agility.
PDF lesson
377
Q3-Campaign Planning, Execution, and Strategic Agility.
10 questions
378
Assignment-CH12:From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
PDF lesson
L12: Product – Understanding What You Sell 30/4/2026
379
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
380
P1-PPT-Product Fundamentals (Classifications & Product Levels)
PDF lesson
381
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
382
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
383
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
384
P2-VID-Product Life Cycle (PLC) & Portfolio Management in Marketing
Video lesson
385
P2-PPT-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
386
P2-TB-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
387
P2-AUD-Product Life Cycle (PLC) & Portfolio Management in Marketing
Audio lesson
388
Q2-Product Life Cycle (PLC) & Portfolio Management in Marketing
10 questions
389
P3-VID-Packaging & New Product Development (NPD) in Marketing
Video lesson
390
P3-PPT-Packaging & New Product Development (NPD) in Marketing
PDF lesson
391
P3-TB-Packaging & New Product Development (NPD) in Marketing
PDF lesson
392
P3-AUD-Packaging & New Product Development (NPD) in Marketing
Audio lesson
393
Q3-Packaging & New Product Development (NPD) in Marketing
10 questions
394
PPT-Ch14- Product – Understanding What You Sell
PDF lesson
395
P1-Product Fundamentals (Classifications & Product Levels)
40 Min
396
P2-Product Life Cycle (PLC) & Portfolio Management in Marketing
37 Min
397
P3-Packaging & New Product Development (NPD) in Marketing
30 Minutes
398
P4 - Assignment
PDF lesson
CH13:The Marketing Mix (7Ps) – A Holistic Strategy
399
P1-VID-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
400
P1-TB-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
PDF lesson
401
P1-AUD-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Audio lesson
402
Q1-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
10 questions
403
P2-VID-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Video lesson
404
P2-TB-Promotion: Communicating Your Offer and Integrated Marketing Communications.
PDF lesson
405
P2-AUD-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Audio lesson
406
Q2-Promotion: Communicating Your Offer and Integrated Marketing Communications.
10 questions
407
P3-TB-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
PDF lesson
408
P3-AUD-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Audio lesson
409
Q3-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
10 questions
L13: Price – Strategies, Psychology, and Tools in Marketing 7/5/2026
410
P1-VID-Pricing Strategies & Models: How Businesses Set Prices.
Video lesson
411
P1-TB-Pricing Strategies & Models: How Businesses Set Prices
PDF lesson
412
P1-PPT-Pricing Strategies & Models: How Businesses Set Prices.
PDF lesson
413
P1-AUD-Pricing Strategies & Models: How Businesses Set Prices
Audio lesson
414
Q1- Pricing Strategies & Models: How Businesses Set Prices
10 questions
415
P2-VID-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
416
P2-TB-The Psychology of Pricing: How Price Influences Consumer Behaviour
PDF lesson
417
P2-PPT-The Psychology of Pricing: How Price Influences Consumer Behaviour.
PDF lesson
418
P2-AUD-The Psychology of Pricing: How Price Influences Consumer Behaviour
Audio lesson
419
Q2-The Psychology of Pricing: How Price Influences Consumer Behaviour
10 questions
420
P3-VID-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
421
P3-TB-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
PDF lesson
422
P3-PPT-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study.
PDF lesson
423
P3-AUD-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Audio lesson
424
Q3-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
10 questions
425
PPT-Price – Strategies, Psychology, and Tools in Marketing
Text lesson
426
P1-Livesession-Pricing Strategies & Models: How Businesses Set Prices
Video lesson
427
P2-Live session-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
428
P3-Livesession-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
429
P4 - Assignment
PDF lesson
CH14: Product – Understanding What You Sell
430
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
431
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
432
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
433
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
434
P2-VID-Product Life Cycle (PLC) & Portfolio Management in Marketing
Video lesson
435
P2-TB-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
436
P2-AUD-Product Life Cycle (PLC) & Portfolio Management in Marketing
Audio lesson
437
Q2-Product Life Cycle (PLC) & Portfolio Management in Marketing
10 questions
438
P3-VID-Packaging & New Product Development (NPD) in Marketing
Video lesson
439
P3-TB-Packaging & New Product Development (NPD) in Marketing
PDF lesson
440
P3-AUD-Packaging & New Product Development (NPD) in Marketing
Audio lesson
441
Q3-Packaging & New Product Development (NPD) in Marketing
10 questions
L14: Promotion – How Businesses Attract Customers 14/5/2026
442
P1-VID-Promotion Basics & Communication Tools
Video lesson
443
P1-TB- Promotion Basics & Communication Tools
PDF lesson
444
P1-PPT- Promotion Basics & Communication Tools
PDF lesson
445
P1-AUD- Promotion Basics & Communication Tools
18 min
446
Q1-Promotion Basics & Communication Tools
10 questions
447
P2-VID-Digital Promotion, Ethics & Legal Framework
Video lesson
448
P2-TB-Digital Promotion, Ethics & Legal Framework
PDF lesson
449
P2-AUD-Digital Promotion, Ethics & Legal Framework
Audio lesson
450
P2-PPT-Digital Promotion, Ethics & Legal Framework
PDF lesson
451
Q2-Digital Promotion, Ethics & Legal Framework
10 questions
452
P3-VID-Branding, Customer Engagement & Marketing Plan
Video lesson
453
P3-TB-Branding, Customer Engagement & Marketing Plan
PDF lesson
454
P3-AUD-Branding, Customer Engagement & Marketing Plan
Audio lesson
455
P3-PPT-Branding, Customer Engagement & Marketing Plan
PDF lesson
456
Q3-Branding, Customer Engagement & Marketing Plan
10 questions
457
PPT-L14-Promotion – How Businesses Attract Customers
PDF lesson
458
P1-Livesession-Promotion Basics & Communication Tools
Video lesson
459
P2-Livesession-Digital Promotion, Ethics & Legal Framework
Video lesson
460
P3-Livesession-Branding, Customer Engagement & Marketing Plan
Video lesson
461
P4 - Assignment
PDF lesson
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
462
P1-VID-Pricing Strategies & Models: How Businesses Set Prices.
Video lesson
463
P1-TB-Pricing Strategies & Models: How Businesses Set Prices
PDF lesson
464
P1-AUD-Pricing Strategies & Models: How Businesses Set Prices
Audio lesson
465
Q1- Pricing Strategies & Models: How Businesses Set Prices
10 questions
466
P2-VID-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
467
P2-TB-The Psychology of Pricing: How Price Influences Consumer Behaviour
PDF lesson
468
P2-AUD-The Psychology of Pricing: How Price Influences Consumer Behaviour
Audio lesson
469
Q2-The Psychology of Pricing: How Price Influences Consumer Behaviour
10 questions
470
P3-VID-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
471
P3-TB-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
PDF lesson
472
P3-AUD-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Audio lesson
473
Q3-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
10 questions
L15: Place – Where and How Customers Buy 21/5/2026
474
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
475
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
476
P1-PPT-Distribution Channels & The Role of Place in Marketing
PDF lesson
477
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
478
Q1 -Distribution Channels & The Role of Place in Marketing
10 questions
479
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
480
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
481
P2-PPT-Enabling Technologies in Distribution & Supply Chain Management.
PDF lesson
482
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management.
Audio lesson
483
Q2 -Enabling Technologies in Distribution & Supply Chain Management
10 questions
484
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
485
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
486
P3-PPT-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
487
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
488
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
489
PPT-Place – Where and How Customers Buy
PDF lesson
490
P1-Livesession-Distribution Channels & The Role of Place in Marketing
Video lesson
491
P2-Livesession-Enabling Technologies in Distribution & Supply Chain Management.
Video lesson
492
P3-Livesession-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
CH16: Promotion – How Businesses Attract Customers
493
P1-VID-Promotion Basics & Communication Tools
Video lesson
494
P1-TB- Promotion Basics & Communication Tools
PDF lesson
495
P1-AUD- Promotion Basics & Communication Tools
18 min
496
Q1-Promotion Basics & Communication Tools
10 questions
497
P2-VID-Digital Promotion, Ethics & Legal Framework
Video lesson
498
P2-TB-Digital Promotion, Ethics & Legal Framework
PDF lesson
499
P2-AUD-Digital Promotion, Ethics & Legal Framework
Audio lesson
500
Q2-Digital Promotion, Ethics & Legal Framework
10 questions
501
P3-VID-Branding, Customer Engagement & Marketing Plan
Video lesson
502
P3-TB-Branding, Customer Engagement & Marketing Plan
PDF lesson
503
P3-AUD-Branding, Customer Engagement & Marketing Plan
Audio lesson
504
Q3-Branding, Customer Engagement & Marketing Plan
10 questions
L16: Becoming a Marketing Executive – Project Management 28/5/2026
505
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
506
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
507
P1-PPT-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
508
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
509
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
510
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
511
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
512
P2-PPT-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
513
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
514
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
515
P3-VID-Measuring Success & Professional Development Tools
Video lesson
516
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
517
P3-PPT-Measuring Success & Professional Development Tools
PDF lesson
518
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
519
Q3-Measuring Success & Professional Development Tools
10 questions
520
PPT-Becoming a Marketing Executive – Project Management
PDF lesson
521
P1-Livesession-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
522
P2-Livesession-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
523
P3-Livesession-Measuring Success & Professional Development Tools
Video lesson
CH 17: Place – Where and How Customers Buy
524
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
525
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
526
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
527
Q1 -Distribution Channels & The Role of Place in Marketing
10 questions
528
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
529
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
530
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management.
Audio lesson
531
Q2 -Enabling Technologies in Distribution & Supply Chain Management
10 questions
532
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
533
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
534
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
535
Q1- Pricing Strategies & Models: How Businesses Set Prices
10 questions
Chapter 18: Becoming a Marketing Executive – Project Management
536
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
537
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
538
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
539
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
540
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
541
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
542
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
543
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
544
P3-VID-Measuring Success & Professional Development Tools
Video lesson
545
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
546
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
547
Q3-Measuring Success & Professional Development Tools
10 questions
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