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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Crispin - Social Media - Marketing Executive
Instructor
Crispin Reed
39
Students
enrolled
0
0 reviews
Course details
Lectures
:
95
Quizzes
:
36
Level
:
Beginner
Description
Curriculum
Introduction – Scope, Benefits & Limitations of Social Media
1
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
2
KSBs
Text lesson
L1: Exploring Social Media Channels
3
P1- Exploring Social Media Channels
36 Min.
4
P1- Exploring Social Media Channels
PDF lesson
5
Q1- Exploring Social Media Channels
Sorry, this lesson is currently locked. You need to complete "P1- Exploring Social Media Channels" before accessing it.
10 questions
6
P2- Professional Network and B2B Marketing
5 Min.
7
P2- Professional Network and B2B Marketing
PDF lesson
8
Q2– Professional Networking and B2B Marketing
10 questions
9
P3-Real time Updates & Engagement
16 Min.
10
P3-Real time Updates & Engagement
PDF lesson
11
Q3–Real time Updates & Engagement
10 questions
12
P4-Summary
PDF lesson
L2: Social Media Algorithms and Viral Marketing (P1)
13
P1-Organic vs. Paid Strat. 7/11/2025
15 mins
14
P1-Organic vs. Paid Strat.
PDF lesson
15
Q1-Organic Vs. Paid Strat.
15 questions
16
P2-What is Paid Social Media?
28 Min.
17
P2-What is Paid Social Media?
PDF lesson
18
Q2- What is Paid Social Media ?
15 questions
19
P3-Frequency and Timeliness 7/11/2025
15 mins
20
Q3-Frequency and Timeliness
PDF lesson
21
Q3-Frequency and Timeliness
15 questions
L3: Social Media Algorithms and Viral Marketing
22
P1 – Platform-Specific Algorithms 31/10/2025
30 mins
23
P1 – Platform-Specific Algorithms
PDF lesson
24
Q1 – Platform-Specific Algorithms
10 questions
25
P2- Virality and Ethical Considerations 31/10/2025
30 mins
26
P2- Virality and Ethical Considerations 31/10
PDF lesson
27
Q2- Virality and Ethical Considerations
10 questions
28
P3- Practical Application, Measurement, and Assignment 31/10/2025
20 mins
29
P3- Practical Application, Measurement, and Assignment 31/10
PDF lesson
30
Q3-Practical Application, Measurement, and Assignment
10 questions
L4: Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
31
PowerPoint: Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
PDF lesson
32
P1-Why Social Media Personas Matter
60 Min.
33
Q1-Why Social Media Personas Matter
15 questions
34
P2- Constructing a B2C / B2B Persona
20 Min.
35
Q2- Constructing a B2C / B2B Persona
15 questions
36
P3-Guide to Creating a Social Media Persona
5 Min.
37
Q3-Guide to Creating a Social Media Persona
15 questions
L5: The Customer Journey and Social Media
38
P1- The Customer Decision Journey 21/11/2025
Video lesson
39
P1 : PP - The Customer Decision Journey
PDF lesson
40
P1 TB - The Customer Decision Journey
PDF lesson
41
Q1: The Customer Decision Journey
15 questions
42
P2-Buy 21/11/2025
Video lesson
43
P2 -TB– Buy
PDF lesson
44
P2 PP – Buy
PDF lesson
45
Q2: Buy
15 questions
46
P3-Bond 21/11/2025
Video lesson
47
P3 : PP – Bond
PDF lesson
48
P3 TB – Bond
PDF lesson
49
Q3: Bond
15 questions
L6:Social Media Communities and User Generated Data
50
PPT
PDF lesson
51
P1-What is User-Generated Content 28/11/2025
Video lesson
52
P1-What is User-Generated Content
PDF lesson
53
P1- TB-What is User-Generated Content
PDF lesson
54
Q1- What is User-Generated Content
15 questions
55
P2-Types of Social Media Communities
Video lesson
56
P2-Types of Social Media Communities
PDF lesson
57
P2-TB- Types of Social Media Communities
PDF lesson
58
P2- Types of Social Media Communities
15 questions
59
P3-Risks and Considerations 28/11/2025
Video lesson
60
P3-Risks and Considerations
PDF lesson
61
P3-TB- Risks and Considerations
PDF lesson
62
Q3- Risks and Considerations
15 questions
L7:The Role of Influencers -Categories ,Advantages,Downsides
63
P1-The Role of Influencers Categories, Advantages, Downsides 5/12/2025
Video lesson
64
PPT-The Role of Influencers -Categories ,Advantages,Downsides
PDF lesson
65
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
66
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
67
Q1-The Role of Influencers Categories, Advantages, Downsides
Sorry, this lesson is currently locked. You need to complete "P1-TB-The Role of Influencers Categories, Advantages, Downsides" before accessing it.
15 questions
68
P2-Advantages of Working with Influencers
Video lesson
69
P2-Advantages of Working with Influencers
PDF lesson
70
P2-TB-Advantages of Working with Influencers
PDF lesson
71
Q2-Advantages of Working with Influencers
Sorry, this lesson is currently locked. You need to complete "P2-TB-Advantages of Working with Influencers" before accessing it.
15 questions
72
P3-Disadvantages and Risks of Working with Influencers
Video lesson
73
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
74
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
75
Q3-Disadvantages and Risks of Working with Influencers
Sorry, this lesson is currently locked. You need to complete "P3-TB-Disadvantages and Risks of Working with Influencers" before accessing it.
16 questions
L8:Content Strategy and Copyright Framework
76
PPT-Content Strategy and Copyright Framework
Text lesson
77
P1-Introduction 12/12/2025
Video lesson
78
P1-TB-introduction
PDF lesson
79
Q1-Introduction
10 questions
80
P2-Tailoring Content to Each Platform: Different Content Types 12/12/2025
Video lesson
81
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
82
Q2-Tailoring Content to Each Platform: Different Content Types
15 questions
83
P3-Copywriting and Content Production Process 12/12/2025
Video lesson
84
P3-TB-Copywriting and Content Production Process
PDF lesson
85
Q3-Copywriting and Content Production Process
15 questions
L9:Building the Social Media Plan Objectives, Audiences, and Tactics
86
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
87
Assignment Ch 8
PDF lesson
88
P1-Introduction to Social Media Campaigns 19/12/2025
Video lesson
89
P1: TB-Introduction to Social Media Campaigns
PDF lesson
90
Q1-Introduction to Social Media Campaigns
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance" before accessing it.
16 questions
91
P2-Using KPIs to Measure Success 19/12/2025
Video lesson
92
P2: TB-Using KPIs to Measure Success
PDF lesson
93
Q2-Using KPIs to Measure Success
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance" before accessing it.
15 questions
94
P3: PP-ROI in Social Media Marketing 19/12/2025
Video lesson
95
P3: TB-ROI in Social Media Marketing
PDF lesson
96
Q3-ROI in Social Media Marketing
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance" before accessing it.
16 questions
L10:Evaluating Social Media Performance
97
L10:Evaluating Social Media Performance
Text lesson
98
P1-you can’t measure it, you can’t manage it 8/1/2026
Video lesson
99
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
100
Q1: you can’t measure it, you can’t manage it
15 questions
101
P2: RACE Framework Overview 8/1/2026
Video lesson
102
P2: TB-RACE Framework Overview
PDF lesson
103
Q2:RACE Framework Overview
15 questions
104
P3-Tracking Links & UTMs Measuring Campaign Effectiveness 8/1/2026
Video lesson
105
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
106
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
107
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L11:AI and Social Media
108
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
Video lesson
109
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
110
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
111
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
112
P2-Typical AI Uses in Marketing 16/1/2026
Video lesson
113
P2-Typical AI Uses in Marketing
PDF lesson
114
P2-TB-Typical AI Uses in Marketing
PDF lesson
115
Q2-Typical AI Uses In Marketing
15 questions
116
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
Video lesson
117
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
118
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
119
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L12:Project Management for Social Media Campaigns – and Deliver
120
P1-Even the Most Creative Ideas can Collapse without good Organisation 30/1/2026
Video lesson
121
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
122
TB1- Even the most creative ideas can collapse
PDF lesson
123
Q1-Even the Most Creative Ideas can Collapse without good Organisation
15 questions
124
P2-Your Journey from Apprentice to Architect of Engagement 30/1/2026
Video lesson
125
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
126
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
127
Q2-Your Journey from Apprentice to Architect of Engagement
15 questions
128
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation 30/1/2026
Video lesson
129
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
130
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
131
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
15 questions
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