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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Julian - Social Media - Marketing Executive
Instructor
Nathan Shields
28
Students
enrolled
0
0 reviews
Course details
Lectures
:
101
Quizzes
:
33
Level
:
Beginner
Description
Curriculum
Introduction
1
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
2
KSBs
Text lesson
3
Reading list
PDF lesson
L1: Exploring Social Media Channels
4
P1- Exploring Social Media Channels 24/10/2025
1 hour
5
P1- Exploring Social Media Channels
PDF lesson
6
P1- Exploring Social Media Channels
36 Min.
7
Q1- Exploring Social Media Channels
10 questions
8
P2- Professional Network and B2B Marketing 24/10/2025
10 mins
9
P2- Professional Network and B2B Marketing
PDF lesson
10
Q2– Professional Networking and B2B Marketing
10 questions
11
P2- Professional Network and B2B Marketing
5 Min.
12
P3-Real time Updates & Engagement
PDF lesson
13
Q3–Real time Updates & Engagement
10 questions
14
P4-Summary
PDF lesson
L2: Social Media Algorithms and Viral Marketing
15
P1 – Platform-Specific Algorithms 31/10/2025
30 mins
16
P1 – Platform-Specific Algorithms
PDF lesson
17
Q1 – Platform-Specific Algorithms
10 questions
18
P2- Virality and Ethical Considerations 31/10/2025
20 mins
19
P2- Virality and Ethical Considerations 31/10
PDF lesson
20
Q2- Virality and Ethical Considerations
10 questions
21
P3- Practical Application, Measurement, and Assignment 31/10/2025
40 mins
22
P3- Practical Application, Measurement, and Assignment 31/10
PDF lesson
23
Q3-Practical Application, Measurement, and Assignment
10 questions
24
P2- Commercial Imperatives and Strategic Direction
PDF lesson
L3:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
25
P1-Introduction 7/11/2025
45 mins
26
P1-Introduction
PDF lesson
27
P1-TB-Introduction
PDF lesson
28
P1-Introduction
15 questions
29
P2-Behaviours — how your audience uses social media 7/11/2025
25 mins
30
P2-Behaviours — how your audience uses social media
PDF lesson
31
P2-TB-Behaviours — how your audience uses social media
PDF lesson
32
P2-Behaviours
15 questions
33
P3-Step-by-step Guide to Creating a Social Media Persona 7/11/2025
30 mins
34
P3-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
35
P3-TB-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
36
P3-Step-by-step Guide to Creating a Social Media Persona
15 questions
L4: The Customer Journey and Social Media
37
P1 - The Customer Decision Journey - Part 1 14-11-2025
40 min
38
P1 : PP - The Customer Decision Journey
PDF lesson
39
P1 : TB - The Customer Decision Journey
PDF lesson
40
Q1: The Customer Decision Journey
15 questions
41
P2 - Buy - Part 2 14-11-2025
40 min
42
P2 : PP – Buy – Part 2
PDF lesson
43
P2: TB – Buy – Part 2
PDF lesson
44
Q2: Buy
15 questions
45
P3 - Bond - Part 3 14-11-2025
27 min
46
P3: PP – Bond – Part 3
PDF lesson
47
P3: TB – Bond – Part 3
PDF lesson
48
Q3: Bond
15 questions
L5: Social Media Communities and User Generated Data
49
P1: Introduction 21/11/2025
47 min
50
P1: PP-Introduction
PDF lesson
51
P1: TB-Introduction
PDF lesson
52
Q1: Introdution
Sorry, this lesson is currently locked. You need to complete "P1: TB-Introduction" before accessing it.
15 questions
53
P2: Types of Social Media Communities 21/11/2025
42 min
54
P2: PP-Types of Social Media Communities
PDF lesson
55
P2: TB-Types of Social Media Communities
PDF lesson
56
Q2: Types of Social Media Communities
Sorry, this lesson is currently locked. You need to complete "P2: TB-Types of Social Media Communities" before accessing it.
15 questions
57
P3: Risks and Considerations 21/11/2025
20 min
58
P3: PP-Risks and Considerations
PDF lesson
59
P3: TB-Risks and Considerations
PDF lesson
60
Q3: Risks and Considerations
Sorry, this lesson is currently locked. You need to complete "P3: TB-Risks and Considerations" before accessing it.
15 questions
L6: The Role of Influencers Categories, Advantages, Downsides
61
P1-The Role of Influencers Categories, Advantages, Downsides 28/11/2025
Video lesson
62
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
63
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
64
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
65
P2-Advantages of Working with Influencers 28/11/2025
Video lesson
66
P2-Advantages of Working with Influencers
PDF lesson
67
P2-TB-Advantages of Working with Influencers
PDF lesson
68
Q2-Advantages of Working with Influencers
15 questions
69
P3-Disadvantages and Risks of Working with Influencers 28/11/2025
Video lesson
70
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
71
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
72
Q3-Disadvantages and Risks of Working with Influencers
16 questions
L7:Content Strategy and Copyright Framework
73
PPT-Content Strategy and Copyright Framework
Text lesson
74
P1-Introduction 5/12/2025
Video lesson
75
P1-Introduction
PDF lesson
76
P1-TB-Introduction
PDF lesson
77
Q1-Introduction
Sorry, this lesson is currently locked. You need to complete "P1-TB-Introduction" before accessing it.
15 questions
78
P2-Tailoring Content to Each Platform Different Content Types 5/12/2025
Video lesson
79
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
80
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
81
Q2: Tailoring Content to Each Platform Different Content Types
Sorry, this lesson is currently locked. You need to complete "P2-TB-Tailoring Content to Each Platform Different Content Types" before accessing it.
15 questions
82
P3-Copywriting and Content Production Process 5/12/2025
Video lesson
83
P3-Copywriting and Content Production Process
PDF lesson
84
P3-TB-Copywriting and Content Production Process
PDF lesson
85
Q3: Copywriting and Content Production Process
Sorry, this lesson is currently locked. You need to complete "P3-TB-Copywriting and Content Production Process" before accessing it.
15 questions
L8: Building the Social Media Plan
86
P1-Introduction to Social Media Campaigns 12/12/2025
Video lesson
87
P1: PP-Introduction to Social Media Campaigns
PDF lesson
88
P1: TB-Introduction to Social Media Campaigns
PDF lesson
89
Q1: Introduction to Social Media Campaigns
Sorry, this lesson is currently locked. You need to complete "P1: TB-Introduction to Social Media Campaigns" before accessing it.
15 questions
90
P2-Using KPIs to Measure Success 12/12/2025
Video lesson
91
P2: PP-Using KPIs to Measure Success
PDF lesson
92
P2: TB-Using KPIs to Measure Success
PDF lesson
93
Q2: Using KPIs to Measure Success
Sorry, this lesson is currently locked. You need to complete "P2: TB-Using KPIs to Measure Success" before accessing it.
15 questions
94
P3-ROI in Social Media Marketing 12/12/2025
Video lesson
95
P3: PP-ROI in Social Media Marketing
PDF lesson
96
P3: TB-ROI in Social Media Marketing
PDF lesson
97
Q3: ROI in Social Media Marketing
Sorry, this lesson is currently locked. You need to complete "P3: TB-ROI in Social Media Marketing" before accessing it.
15 questions
L9: Evaluating Social Media Performance
98
P1:If you can’t measure it, you can’t manage it 19/12/2025
Video lesson
99
P1: PP-If you can’t measure it, you can’t manage it
PDF lesson
100
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
101
Q1: you can’t measure it, you can’t manage it
Sorry, this lesson is currently locked. You need to complete "P1: TB-you can’t measure it, you can’t manage it" before accessing it.
15 questions
102
P2: RACE Framework Overview 19/12/2025
Video lesson
103
P2: PP-RACE Framework Overview
PDF lesson
104
P2: TB-RACE Framework Overview
PDF lesson
105
Q2:RACE Framework Overview
15 questions
106
P3: Tracking Links & UTMs Measuring Campaign Effectiveness 19/12/2025
Video lesson
107
P3: PP-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
108
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
109
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
110
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L10:AI and Social Media
111
P1-Introduction Create Smarter A1-Enhanced Content Creation Distribution 8/1/2026
Video lesson
112
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
113
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
114
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
115
P2-Typical A1 Uses in Marketing 8/1/2026
Video lesson
116
P2-Typical AI Uses in Marketing
PDF lesson
117
P2-TB-Typical AI Uses in Marketing
PDF lesson
118
Q2-Typical AI Uses In Marketing
15 questions
119
P3-Protect reputation: A1 in Social Listening, Risk and Reputation Management 8/1/2026
Video lesson
120
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
121
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
122
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L11:Project Management for Social Media Campaigns – and Deliver
123
P1-Even the Most Creative Ideas can Collapse without good Organisation 16/1/2026
Video lesson
124
TB1- Even the most creative ideas can collapse
PDF lesson
125
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
126
Q1-Even the Most Creative Ideas can Collapse without good Organisation
Sorry, this lesson is currently locked. You need to complete "P1-Even the Most Creative Ideas can Collapse without good Organisation" before accessing it.
15 questions
127
P2-Your Journey from Apprentice to Architect of Engagement 16/1/2026
Video lesson
128
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
129
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
130
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Video lesson
131
Q2-Your Journey from Apprentice to Architect of Engagement
Sorry, this lesson is currently locked. You need to complete "P2-Your Journey from Apprentice to Architect of Engagement" before accessing it.
15 questions
132
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
133
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
134
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Sorry, this lesson is currently locked. You need to complete "P3-Beyond Performance :A Strategic Framework for Campaign Evaluation" before accessing it.
15 questions
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