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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Apprenticeship,
May 25
Charl – Marketing Impact and Planning Integrated Campaigns
Instructors
Prof. Charl Sevel
Dr. Mohamed Farid
17
Students
enrolled
0
0 reviews
Course details
Lectures
:
308
Quizzes
:
103
Level
:
Beginner
Description
Curriculum
L1 : Marketing Definitions
1
P1-Marketing Definitions 2-5-2025
25 mins
2
P1-PPT-Marketing Definitions
Text lesson
3
P1-Textbook- Marketing Definitions
Text lesson
4
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "P1-Textbook- Marketing Definitions" before accessing it.
14 questions
5
P2-Philip Kotler’s Definition 2-5-2025
36 mins
6
P2-PPT-Philip Kotler’s Definition
Text lesson
7
P2-Textbook-Philip Kotler’s Definition
Text lesson
8
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Philip Kotler’s Definition" before accessing it.
15 questions
9
P3-Marketing Concepts- 2-5-2025
34 mins
10
P3-PPT-Marketing Concepts
Text lesson
11
P3-Textbook-Marketing Concepts
Text lesson
12
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Concepts" before accessing it.
15 questions
13
P4-Marketing and Customer Needs- 2-5-2025
30 mins
14
P4-PPT-Marketing and Customer Needs
Text lesson
15
P4-Textbook-Marketing and Customer Needs
Text lesson
16
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Marketing and Customer Needs" before accessing it.
15 questions
17
PPT-Lecture 1
Text lesson
18
Textbook-Safeguarding and British Values
Text lesson
19
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
20
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
21
Quiz-Lecture 1
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
20 questions
22
KSBs
Text lesson
L2: Marketing Strategy And Planning
23
P1-Marketing Strategy And Planning 14-5-2025
34 mins
24
P1-PPT-Planning Integrated Channels
Text lesson
25
P1-Textbook-Planning Integrated Channels
Text lesson
26
P2-SOSTAC Frameworks 14-5-2025
38 mins
27
P2-PPT-SOSTAC Frameworks
Text lesson
28
P2-Textbook-SOSTAC Frameworks
Text lesson
29
P2-Quiz-SOSTAC Frameworks
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-SOSTAC Frameworks" before accessing it.
15 questions
30
P3-APIC 14-5-2025
22 mins
31
P3-PPT-APIC
Text lesson
32
P3-Textbook-APIC
Text lesson
33
P3-Quiz-APIC
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-APIC" before accessing it.
15 questions
34
P4-Most Frameworks 14-5-2025
24 mins
35
P4-PPT-Most Frameworks
Text lesson
36
P4-Textbook-Most Frameworks
Text lesson
37
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Most Frameworks" before accessing it.
15 questions
38
PPT-Lecture 2
Text lesson
39
Textbook-Lecture 2
Text lesson
40
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 2" before accessing it.
20 questions
L3:Structred Marketing Plan - Part 1
41
P1-Structured Marketing Plan -Part1 21/5/2025
20 mins
42
P1-PPT-Marketing Plan
Text lesson
43
P1-Textbook-Marketing Plan
Text lesson
44
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Plan" before accessing it.
15 questions
45
P2-Target Audience &Behaviours- 21/5/2025
20 mins
46
P2-PPT-Target Audience &Behaviours
Text lesson
47
P2-Textbook-Target Audience &Behaviours
Text lesson
48
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Target Audience &Behaviours" before accessing it.
15 questions
49
P3-Competition 21/5/2025
25 mins
50
P3-PPT-Competition
Text lesson
51
P3-Textbook-Competition
Text lesson
52
Quiz-Competition
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Competition" before accessing it.
15 questions
53
P4-USP and SWOT Analysis 21/5/2025
35 mins
54
P4-PPT-USP and SWOT Analysis
Text lesson
55
P4-Textbook-USP and SWOT Analysis
Text lesson
56
Quiz-USP and SWOT Analysis
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-USP and SWOT Analysis" before accessing it.
15 questions
57
PPT- Lecture 3
Text lesson
58
Textbook-Lecture 3
Text lesson
59
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 3" before accessing it.
20 questions
L4- Structured Marketing Plan - Part 2
60
P1-Marketing Channels-28/5/2025
25 mins
61
P1-PPT-Marketing Channels
Text lesson
62
P1-Textbook-Marketing Channels
Text lesson
63
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Channels" before accessing it.
15 questions
64
P2-Compare and Evaluate-28/5/2025
40 mins
65
P2-PPT-Compare and Evaluate
Text lesson
66
P2-Textbook-Channel Evaluation
Text lesson
67
P2-Quiz-Channel Evaluation
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Channel Evaluation" before accessing it.
15 questions
68
P3-Budget Planning -28/5/2025
29 mins
69
P3-Text book-Budget Planning
Text lesson
70
P3-Text book-Budget Planning
Text lesson
71
P3-Quiz-Messaging
Sorry, this lesson is currently locked. You need to complete "P3-Text book-Budget Planning" before accessing it.
15 questions
72
PPT-Lecture 4
Text lesson
73
Textbook-Lecture 4
Text lesson
74
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 4" before accessing it.
18 questions
L5:The External And Micro Marketing
75
P1-Understanding the Marketing Environment 4/6/2025
35 mins
76
P1-PPT-Understanding the Marketing Environment
Text lesson
77
P1-Textbook-Understanding the Marketing Environment
Text lesson
78
P1-Quiz-Understanding the Marketing Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Understanding the Marketing Environment" before accessing it.
15 questions
79
P2-Quiz-PESTLE
15 questions
80
P2-Porter’s Five Forces
35 mins
81
P2-PPT-Porter’s Five Forces
Text lesson
82
P2-Textbook-Porter’s Five Forces
Text lesson
83
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Porter’s Five Forces" before accessing it.
15 questions
84
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Porter’s Five Forces" before accessing it.
15 questions
85
P3-Relevant KSBs
35 mins
86
P3-PPT-Relevant KSBs
Text lesson
87
P3-Textbook-Relevant KSBs
Text lesson
88
PPT-Lecture 5
Text lesson
89
Textbook - Lecture 5
Text lesson
90
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "Textbook - Lecture 5" before accessing it.
20 questions
L6:Internal Environment- Part1
91
P1-Internal Environment 11/6/2025
25 mins
92
P1-PPT-Internal Environment
Text lesson
93
P1-Textbook-Internal Environment
Text lesson
94
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Internal Environment" before accessing it.
15 questions
95
P2-Ethical Guidelines and Brand Values 11/6/2025
35 mins
96
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
97
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
98
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Ethical Guidelines and Brand Values" before accessing it.
15 questions
99
P3-Organisation Types & Marketing Strategy 11/6/2025
20 mins
100
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
101
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
102
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Organisation Types & Marketing Strategy" before accessing it.
15 questions
103
P4-Public Sector and Non-Profit Organisations 11/6/2025
35 mins
104
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
105
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
106
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Public Sector and Non-Profit Organisations" before accessing it.
15 questions
107
PPT-Lecture 6
Text lesson
108
Textbook-Lecture 6
Text lesson
109
Quiz-Lecture 6
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 6" before accessing it.
20 questions
L7:Internal Environment-part2
110
P1-Aligning Internal Capabilities with Marketing Strategy 18/6/2025
20 mins
111
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
112
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
113
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Aligning Internal Capabilities with Marketing Strategy" before accessing it.
15 questions
114
P2-Corporate Goals and How They Shape Marketing Decisions 18/6/2025
35 mins
115
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
116
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
117
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Corporate Goals and How They Shape Marketing Decisions" before accessing it.
15 questions
118
P3-Marketing Risk Management and Internal Factors 18/6/2025
25 mins
119
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
120
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
121
P3-Quiz-Marketing Risk Management and Internal Factors
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Risk Management and Internal Factors" before accessing it.
15 questions
122
P4-Conclusion and Key Takeaways 18/6/2025
15 mins
123
P4-PPT-Conclusion and Key Takeaways
Text lesson
124
P4-Textbook-Conclusion and Key Takeaways
Text lesson
125
P4-Quiz-Conclusion and Key Takeaways
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Conclusion and Key Takeaways" before accessing it.
15 questions
126
PPT-Lecture 7
Text lesson
127
Textbook-Lecture7
Text lesson
128
Quiz-Lecture 7
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture7" before accessing it.
20 questions
L8:Understanding Customer Behaviour and Segmentation
129
P1-Market Segmentation 25/6/2025
41 mins
130
P1-PPT_Market Segmentation
Text lesson
131
P1-Textbook-Market Segmentation
Text lesson
132
P1-Quiz-Market Segmentation
15 questions
133
P2-Factors Influencing Buyer Behaviour 25/6/2025
30 mins
134
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
135
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
136
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
137
P3-Consumer Decision-Making Process 25/6/2025
15 mins
138
P3-Textbook-Consumer Decision-Making Process
Text lesson
139
P3-PPT-Consumer Decision-Making Process
Text lesson
140
P3-Quiz-Consumer Decision-Making Process
15 questions
141
P4-Creating Buyer Personas 25/6/2025
15 mins
142
P4-PPT-Creating Buyer Personas
Text lesson
143
P4-Textbook-Creating Buyer Personas
Text lesson
144
P4-Quiz-Creating Buyer Personas
15 questions
145
PPT-Lecture 8
Text lesson
146
Textbook-Lecture 8
Text lesson
147
Quiz-Lecture 8
20 questions
L9: Understanding Different Types of Customers
148
P1-Understanding different types of customers 2-7-2025
24 min
149
P1-PPT-Customer Behaviour
Text lesson
150
P1-Textbook-Customer Behaviour
Text lesson
151
P1-Quiz-Customer Behaviour
15 questions
152
P2-Understanding different types of customers 2-7-2025
36 min
153
P2-PPT-Adoption of Innovation
Text lesson
154
P2-Textbook-Adoption of Innovation
Text lesson
155
P2-Quiz - Adoption of Innovation
15 questions
156
P3-Understanding different types of customers 2-7-2025
18 min
157
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
158
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
159
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
160
P4-Understanding different types of customers 2-7-2025
18 min
161
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
162
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
163
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
164
PPT-Lecture 9
Text lesson
165
Textbook-Lecture 9
Text lesson
166
Quiz-Lecture 9
20 questions
L10:Marketing Research, Marketing Information
167
P1-The Marketing Information System and Commercial (marketing) Intelligence 9/7/2025
41 mins
168
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
169
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
170
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
15 questions
171
P2-The Marketing Research Process 9/7/2025
30 mins
172
P2-PPT-The Marketing Research Process
Text lesson
173
P2-Textbook-The Marketing Research Process
Text lesson
174
P2-Quiz-The Marketing Research Process
15 questions
175
P3-Case Study: Tesco’s Data-Driven Insights 9/7/2025
20 mins
176
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
177
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
178
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
9 questions
179
P4-Data Protection 9/7/2025
18 mins
180
P4-PPT-Data Protection
Text lesson
181
P4-Textbook-Data Protection
Text lesson
182
P4-Quiz-Data Protection
15 questions
183
PPT-Lecture 10
Text lesson
184
Textbook-Lecture 10
Text lesson
185
Quiz Lecture 10
20 questions
L11:Sources of Primary Data in Marketing
186
P1-P1-Introduction About Primary Data 16/7/2025
45 mins
187
P1-PPT-Introduction About Primary Data
Text lesson
188
P1-Textbook-Introduction About Primary Data
Text lesson
189
P1-Quiz-Introduction About Primary Data
15 questions
190
P2-P2-Focus Groups (Qualitative) 16/7/2025
15 mins
191
P2-PPT-Focus Groups (Qualitative)
Text lesson
192
P2-Textbook-Focus Groups (Qualitative)
Text lesson
193
P3-P3-Experiments and Test Marketing (Quantitative) 16/7/2025
22 mins
194
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
195
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
196
P3-Quiz-Experiments and Test Marketing (Quantitative)
15 questions
197
P4-P4-Econclusion – Primary Data Collection 16/7/2025
10 mins
198
P4-PPT-Conclusion – Primary Data Collection
Text lesson
199
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
200
P4-Quiz-Econclusion – Primary Data Collection
15 questions
201
PPT-Lecture 11
Text lesson
202
Textbook-Lecture 11
Text lesson
203
Quiz-Lecture 11
20 questions
L12:Sources of Secondary Data in Marketing
204
P1-Internal Secondary Data Sources 22/7/2025
30 mins
205
P1-PPT-Internal Secondary Data Sources
Text lesson
206
P1-Textbook-Internal Secondary Data Sources
Text lesson
207
P1-Quiz-Internal Secondary Data Sources
15 questions
208
P2-External Secondary Data Sources 22/7/2025
20 mins
209
P2-PPT-External Secondary Data Sources
Text lesson
210
P2-Textbook-External Secondary Data Sources
Text lesson
211
P2-Quiz-External Secondary Data Sources
15 questions
212
P3-Using Secondary Data Effectively 22/7/2025
9 mins
213
P3-PPT-Using Secondary Data Effectively
Text lesson
214
P3-Textbook-Using Secondary Data Effectively
Text lesson
215
P3-Quiz-Using Secondary Data Effectively
15 questions
216
P4-Forecasting & Planning with Data 22/7/2025
31 mins
217
P4-PPT-Forecasting & Planning with Data
Text lesson
218
P4-Textbook-Forecasting & Planning with Data
Text lesson
219
P4-Quiz-Forecasting & Planning with Data
15 questions
220
PPT-Lecture 12
Text lesson
221
Textbook-Lecture 12
Text lesson
222
Quiz-Lecture 12
20 questions
L13:From Analysis to Action
223
P1-SWOT – Bridging Insight and Action 30/7/2025
30 mins
224
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
225
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
226
P1-Quiz-SWOT – Bridging Insight and Action
15 questions
227
P2-Influencing Marketing Objectives and Strategy 30/7/2025
30 mins
228
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
229
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
230
P2-Quiz-Influencing Marketing Objectives and Strategy
15 questions
231
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 30/7/2025
20 mins
232
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
233
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
234
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
15 questions
235
P4-Strategic Agility 30/7/2025
30 mins
236
P4-PPT-Strategic Agility
Text lesson
237
P4-Textbook-Strategic Agility
Text lesson
238
P4-Quiz-Strategic Agility
15 questions
239
PPT-Lecture 13
Text lesson
240
Textbook-Lecture 13
Text lesson
241
Quiz-Lecture 13
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy
242
P1-Introduction 6/8/2025
30 mins
243
P1-Introduction
PDF lesson
244
P1-Textbook-Introduction
PDF lesson
245
Q1-Introduction
15 questions
246
P2-Product – What Are You Selling? 6/8/2025
25 mins
247
P2-Product – What Are You Selling?
PDF lesson
248
P2-Textbook-Product – What Are You Selling?
PDF lesson
249
Q2-Product – What Are You Selling?
15 questions
250
P3-Price – Setting the Right Value 6/8/2025
30 mins
251
P3-Price Setting the Right Value
PDF lesson
252
P3-Textbook-Price – Setting the Right Value
PDF lesson
253
Q3-Price setting The Right Value
15 questions
254
P4-Promotion – Communicating Your Offer 6/8/2025
20 mins
255
P4-Promotion – Communicating Your Offer
PDF lesson
256
P4- Textbook-Promotion – Communicating Your Offer
PDF lesson
257
Q4-Promotion Communicating Your Offer
15 questions
258
PPT-Lecture 14
Text lesson
259
Texbook-Lecture 14
Text lesson
260
Quiz-Lecture 14
20 questions
L15:The Marketing Mix (7Ps) – A Holistic Strategy
261
P1-People – Your Team and Customer Service 15/8/2025
50 mins
262
P1-People – Your Team and Customer Service
PDF lesson
263
P1-Textbook-People – Your Team and Customer Service
PDF lesson
264
Quiz 1-People – Your Team and Customer Service
10 questions
265
P2-Process – Systems and Journeys 15/8/2025
50 mins
266
P2-Process – Systems and Journeys 14/8/2025
PDF lesson
267
P2-Textbook-Process – Systems and Journeys
PDF lesson
268
Quiz 2-Process – Systems and Journeys
10 questions
L16:Product – Understanding What You Sell
269
P1-What is a Product ? 20/8/2025
50 mins
270
P1-What is a Product ?
PDF lesson
271
P1-Textbook-What is a Product ?
PDF lesson
272
Q2-What is a Product ?
15 questions
273
P2-Product Levels: Core, Actual, Augmented
Video lesson
274
P2-Product Levels: Core, Actual, Augmented
PDF lesson
275
P2-Textbook-Product Levels: Core, Actual, Augmented
PDF lesson
276
Q3-Product Levels Core, Actual, Augmented
15 questions
277
P3-Product Life Cycle (PLC) 20/8/202
25 mins
278
P3-Product Life Cycle (PLC)
PDF lesson
279
Q4-Product Life Cycle (PLC)
15 questions
280
P3-Textbook-Product Life Cycle (PLC)
PDF lesson
L17:Product – Understanding What You Sell
281
P1-Managing the Product Portfolio 27/8/2025
30 mins
282
P1-Managing the Product Portfolio
PDF lesson
283
P1-Textbook-Managing the Product Portfolio
PDF lesson
284
Q1-Managing the Product Portfolio
10 questions
285
P2-Branding: Identity and Positioning 27/8/2025
25 mins
286
P2-Branding: Identity and Positioning
PDF lesson
287
P2-Textbook-Branding: Identity and Positioning
PDF lesson
288
Q2-Branding: Identity and Positioning
10 questions
289
P3-Packaging: More Than Just a Wrapper 27/8/2025
15 mins
290
P3-Packaging: More Than Just a Wrapper
PDF lesson
291
P3-Textbook-New Product Development (NPD)
PDF lesson
292
Q3-Packaging: More Than Just a Wrapper
10 questions
293
P4-New Product Development (NPD) 27/8/2025
35 mins
294
P4-New Product Development (NPD)
PDF lesson
295
P4-Textbook-New Product Development (NPD)
PDF lesson
296
Q4-New Product Development (NPD)
20 questions
L18:Price – Strategies, Psychology, and Tools in Marketing
297
P1-Price – Strategies, Psychology, and Tools in Marketing 3/9/2025
50 Min.
298
P1-Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
299
P1 - Textbook - Price: Strategies, Psychology, and Tools in Marketing
PDF lesson
300
Q1-Price – Strategies, Psychology, and Tools in Marketing
10 questions
301
P2-Pricing Objectives and Strategic Role of Price 3/9/2025
19 Min.
302
P2-Pricing Objectives and Strategic Role of Price
PDF lesson
303
P2 - Textbook - Pricing Objectives and Strategic Role of Price
PDF lesson
304
Q2-Pricing Objectives and Strategic Role of Price
10 questions
305
P3-Pricing Models and Approaches 3/9/2025
19 Min.
306
P3-Pricing Models and Approaches
PDF lesson
307
P3 - Textbook - Pricing Models and Approaches
PDF lesson
308
Q3-Pricing Models and Approaches
10 questions
309
P4-The Psychology of Pricing and Consumer Behaviour 3/9/2025
22 Min.
310
P4-The Psychology of Pricing and Consumer Behaviour
PDF lesson
311
P4 - Textbook - The Psychology of Pricing and Consumer Behavior
PDF lesson
312
Q4-The Psychology of Pricing and Consumer Behaviour
10 questions
313
Final Quiz - Price: Strategies, Psychology, and Tools in Marketing
20 questions
L19:Price – Strategies, Psychology, and Tools in Marketing
314
P1-Price Elasticity of Demand 10/9/2025
30 Min.
315
P1-Price Elasticy of Demand
PDF lesson
316
P1-Textbook-Price Elasticity of Demand
PDF lesson
317
Q1-Price Elasticity Of Demand
10 questions
318
P2-Digital Pricing Tools and Technologies 10/9/2025
28 Min.
319
P2-Digital Pricing Tools and Technologies
PDF lesson
320
P2-Textbook-Digital Pricing Tools and Technologies
PDF lesson
321
Q2-Digital Pricing Tools and Technologies
10 questions
322
P3-Case Study 10/9/2025
12 Min.
323
P3-Case Study
PDF lesson
324
P3-Textbook-Case Study
PDF lesson
325
Q3-Case Study
10 questions
326
P4-Conclusion 10/9/2025
28 Min.
327
P4-Conclusion
PDF lesson
328
P4-Textbook- Conclusion
PDF lesson
329
Final Quiz - Price Elasticity of Demand
20 questions
L20:Promotion – How Businesses Attract Customers
330
P1-What is Promotion? 17/9/2025
14 Min.
331
P1 – What is Promotion Slides
PDF lesson
332
P1 - Textbook- What Is Promotion?
PDF lesson
333
Q1 - What is promotion?
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10 questions
334
P2 - The Promotional Mix: Tools for Communicating with Customers (PR) 17/9/2025
42 Min.
335
P2 - The Promotional Mix: Tools for Communicating with Customers (PR) Slides
PDF lesson
336
P2 - Textbook - The Promotional Mix: Tools for Communicating with Customers (PR)
PDF lesson
337
Q2 - The Promotional Mix: Tools for Communicating with Customers (PR)
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10 questions
338
P3 - Sales promotion 17/9/2025
18 Min.
339
P3 - Sales promotion Slides
PDF lesson
340
P3 - Textbook - Sales Promotion
PDF lesson
341
Q3 - Sales Promotion
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10 questions
342
P4-Personal Selling 17/9/2025
20 Min.
343
P4 - Personal Selling Slides
PDF lesson
344
P4 - Textbook - Personal Selling
PDF lesson
345
Q4 - Personal Selling
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10 questions
346
Final Quiz - Promotion – How Businesses Attract Customers Part 1
20 questions
L21:Promotion – How Businesses Attract Customers
347
P1- The Rise of Digital and Social Media Marketing 24.09.2025
43.19
348
P1 - The Rise of Digital and Social Media Marketing
30m
349
P1 - TEXTBOOK - The Rise of Digital and Social Media Marketing
PDF lesson
350
Q1- The Rise of Digital and Social Media Marketing
10 questions
351
P2- Ethical and Legal Considerations in Promotional Activities 24.09.2025
18.27
352
P2 - Ethical and Legal Consideratios in Promotional Activities
30 min
353
P2- TEXTBOOK- Ethical and Legal Considerations in Promoting Activities
PDF lesson
354
Q2 - Ethical And Legal Considerations in Promotional Activities
10 questions
355
P3- Promotion, Branding, and Customer Engagement 24.09.2025
19.24
356
P3 - Promotion, Branding, and Customer Engagement
30min
357
P3- TEXTBOOK- PROMOTION, BRANDING, AND CUSTOMER ENGAGEMENT
PDF lesson
358
Q3 - Promotion, Branding, and Customer Engagement
10 questions
359
P4- Bringing it All Together: Promotion in the Marketing Plan and Beyond 24.09.2025
22.35
360
P4: Bringing It All Together : Promotion in the Marketing Plan and Beyond
30 min
361
P4- TEXTBOOK- Bringing It All Together: Promotion in the Marketing Plan and Beyond
PDF lesson
362
Q4 - Bringing It All Together: Promotion in the Marketing Plan and Beyond
10 questions
363
Final Quiz - Promotion – How Businesses Attract Customers Part 2
20 questions
L22: Place- Where and How Customers Buy
364
P1- Place- Where and How Customers Buy 01.10.2025
19.33
365
P1 - Place- Where and How Customers Buy 01.10.2025
PDF lesson
366
P1- TEXTBOOK- Place- Where and How Customers Buy
PDF lesson
367
Q1- Place- Where and How Customers Buy
10 questions
368
P2-Understanding Distribution Channels and 'Place' in Marketing 01.10.2025
21:43
369
P2- Understanding Distribution Channels and 'Place' in Marketing
PDF lesson
370
P2- TEXTBOOK - Understanding Distribution Channels and 'Place' in Marketing
PDF lesson
371
Q2- Understanding Distribution Channels and 'Place' in Marketing
10 questions
372
P3- Modern Distribution Approaches and Omnichannel Strategies 01.10.2025
22:42
373
P3- TEXTBOOK - Modern Distribution Approaches and Omnichannel Strategies
PDF lesson
374
P3- Modern Distribution Approaches and Omnichannel Strategies
PDF lesson
375
Q3- Modern Distribution Approaches and Omnichannel Strategies
10 questions
376
P4- Enabling Technologies in Distribution 01.10.2025
16.35
377
P4-TEXTBOOK- Enabling Technologies in Distribution
PDF lesson
378
P4- Enabling Technologies in Distribution
PDF lesson
379
Q4- Enabling Technologies in Distribution
10 questions
L23: Place- Where and How Customers Buy
380
P1- Supply Chain Optimisation & Logistics in Marketing 08.10.2025
19.17
381
P1- Supply Chain Optimisation and Logistics in Marketing
PDF lesson
382
P1- TEXTBOOK-Supply Chain Optimisation and Logistics in Marketing
PDF lesson
383
Q1- Supply Chain Optimisation and Logistics in Marketing
10 questions
384
P2- Aligning Place with Marketing Strategy in the Workplace 08.10.2025
12.34
385
P2- Aligning Place with Marketing Strategy in the Workplace
PDF lesson
386
P2 -TEXTBOOK- Practical Application - Aligning Place with Marketing Strategy in the Workplace
PDF lesson
387
Q2- Practical Application - Aligning Place with Marketing Strategy in the Workplace
10 questions
388
P3- Places in the Broader Marketing Plan and 7p+ 08.10.2025
20.07
389
P3- Places in the Broader Marketing Plan and 7p+
PDF lesson
390
P3- TEXTBOOK- Places in the Broader Marketing Plan and 7ps
PDF lesson
391
Q3- Places in the Broader Marketing Plan and 7ps
10 questions
392
P4- Conclusion 08.10.2025
13.50
393
P4- Conclusion
PDF lesson
394
P4- TEXBOOK- Conslusion
PDF lesson
395
Q4- Conclusion
10 questions
L24: Becoming a Marketing Executive- Project Management
396
P1- Becoming a Marketing Executive- Project Management 15/10/2025
26.59
397
P1- Becoming a Marketing Executive- Project Management
PDF lesson
398
P1- TEXTBOOK- Introduction
PDF lesson
399
P2- Mini Project Plan Activity 15/10/2025
18:38
400
P2- Mini Project Plan Activity
PDF lesson
401
P2- TEXTBOOK- Planning a Marketing Campaign from Scratch
PDF lesson
402
P3- Time Blocking= Control your Calendar 15/10/2025
14:14
403
P3- Time Blocking= Control your Calendar
PDF lesson
404
P3- TEXTBOOK- Budgeting in Marketing Projects
PDF lesson
405
P4- Reflection Activity 15/10/2025
30:43
406
P4- Reflection Activity
PDF lesson
407
P4- TEXTBOOK- Working with Stakeholders Collaboration & Communication
PDF lesson
408
P5- TEXTBOOK- Time Management and Organisation
PDF lesson
409
P6- TEXTBOOK- Evaluating Marketing Project Success
PDF lesson
410
P7- TEXTBOOK- Templates and Visual Aids to Support Your Journey
PDF lesson
411
P8- TEXTBOOK - Conclusion & Next Steps
PDF lesson
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