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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Nathan -Social Media Marketing Executive Level 4
Instructors
Nathan Shields
Nathan Shields
27
Students
enrolled
0
0 reviews
Course details
Lectures
:
95
Quizzes
:
33
Level
:
Beginner
Description
Curriculum
L1: Exploring Social Media Channels
1
P1: Exploring Social Media Channels 29.10.2025
1:06:08
2
P1: Exploring Social Media Channels
PDF lesson
3
Q1- Exploring Social Media Channels
10 questions
4
P2: LinkedIn – Professional Networking and B2B Marketing
21:12
5
P2: LinkedIn – Professional Networking and B2B Marketing
PDF lesson
6
Q2– Professional Networking and B2B Marketing
10 questions
7
P3: Twitter (X) –Real time Updates & Engagement
21:56
8
P3: Twitter (X) –Real time Updates & Engagement
PDF lesson
9
Q3–Real time Updates & Engagement
10 questions
10
P4: Reflection Exercise
PDF lesson
L2: Social Media Algorithms and Viral Marketing
11
P1: Social Media Algorithms and Viral Marketing 05.11.2025
29:48
12
P1: Social Media Algorithms and Viral Marketing
PDF lesson
13
Q1- Social Media Algorithms and Viral Marketing
10 questions
14
P2: What is Paid Social Media?
38:17
15
P2: What is Paid Social Media?
PDF lesson
16
Q2- What is Paid Social Media
10 questions
17
Q3- Frequency and Timeliness
23:27
18
P3: Frequency and Timeliness
PDF lesson
19
Q3- Frequency and Timeliness
10 questions
L3:Social Media in the Customer Journey (Chapter 4)
20
P1 :The Customer Decision Journey14/11/2025
37:22
21
Q1: The Customer Decision Journey
Sorry, this lesson is currently locked. You need to complete "P1 - Textbook - The Customer Decision Journey" before accessing it.
10 questions
22
P1: Social Media in Customer Journey
PDF lesson
23
P1 - Textbook - The Customer Decision Journey
PDF lesson
24
P2:Buy & Enjoy 14/11/2025
33:29
25
P2: Buy & Enjoy
PDF lesson
26
P2 - Textbook - Buy & Enjoy
PDF lesson
27
Q2:Buy & Enjoy
10 questions
28
P3:Take a Break 14/11/2025
45:49
29
P3 :Take a Break
PDF lesson
30
P3 - Textbook - Take a Break
PDF lesson
31
Q3:Take a Break
10 questions
L4:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
32
P1: Introduction 19/11/2025
1 h
33
P1-Introduction
PDF lesson
34
P1-TB-Introduction
PDF lesson
35
Q1-Introduction
15 questions
36
Q2-Decision Stakeholder
15 questions
37
P2-Step-by-step Guide to Creating a Social Media Persona 19/11/2025
30 mins
38
P2-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
39
Q3-Step -by -step Guide to Creating a Social Media Persona
15 questions
40
P3-Challenges and Pitfalls in Persona Development
10 mins
41
P3-Challenges and Pitfalls in Persona Development
PDF lesson
42
P3-TB-Challenges and Pitfalls in Persona Development
PDF lesson
43
Assignment
PDF lesson
L5:Social Media Communities and User Generated Data
44
P1- What is User-Generated Content 26/11/2025
40 mins
45
P1- What is User-Generated Content
PDF lesson
46
P1- TB-What is User-Generated Content
PDF lesson
47
Q1- What is User-Generated Content
15 questions
48
P2- Types of Social Media Communities 26/11/2025
Video lesson
49
P2- Types of Social Media Communities
PDF lesson
50
P2-TB- Types of Social Media Communities
PDF lesson
51
P2- Types of Social Media Communities
15 questions
52
P3- Risks and Considerations 26/11/2025
25 mins
53
P3- Risks and Considerations
PDF lesson
54
P3-TB- Risks and Considerations
PDF lesson
55
Q3- Risks and Considerations
15 questions
L6: The Role of Influencers Categories, Advantages, Downsides
56
P1-The Role of Influencers Categories, Advantages, Downsides 3/2/2025
Video lesson
57
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
58
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
59
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
60
P2-Advantages of Working with Influencers 3/12/2025
Video lesson
61
P2-Advantages of Working with Influencers
PDF lesson
62
P2-TB-Advantages of Working with Influencers
PDF lesson
63
Q2-Advantages of Working with Influencers
15 questions
64
P3-Disadvantages and Risks of Working with Influencers 3/12/2025
Video lesson
65
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
66
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
67
Q3-Disadvantages and Risks of Working with Influencers
16 questions
L7:Content Strategy and Copyright Framework
68
PPT-Content Strategy and Copyright Framework
Text lesson
69
P1-Introduction 10/12/2025
Video lesson
70
P1-Introduction
PDF lesson
71
P1-TB-Introduction
PDF lesson
72
Q1-Introduction
15 questions
73
P2-Tailoring Content to Each Platform Different Content Types 10/12/2025
Video lesson
74
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
75
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
76
Q2: Tailoring Content to Each Platform Different Content Types
15 questions
77
P3-Copywriting and Content Production Process 10/12/2025
Video lesson
78
P3-Copywriting and Content Production Process
PDF lesson
79
P3-TB-Copywriting and Content Production Process
PDF lesson
80
Q3: Copywriting and Content Production Process
15 questions
L8:Building the Social Media Plan Objectives, Audiences, and Tactics
81
P1-Introduction to Social Media Campaigns 17/12/2025
Video lesson
82
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
83
P1-Introduction to Social Media Campaigns
PDF lesson
84
Q1-Introduction to Social Media Campaigns
16 questions
85
P2-Using KPIs to Measure Success 17/12/2025
Video lesson
86
P2-Using KPIs to Measure Success
PDF lesson
87
Q2-Using KPIs to Measure Success
15 questions
88
P3-ROI in Social Media Marketing 17/12/2025
Video lesson
89
P3-ROI in Social Media Marketing
PDF lesson
90
Q3-ROI in Social Media Marketing
16 questions
91
Assignment Ch 8
PDF lesson
L9: Evaluating Social Media Performance
92
P1: If you can’t measure it, you can’t manage it 7/1/2026
Video lesson
93
P1: PP-If you can’t measure it, you can’t manage it
PDF lesson
94
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
95
Q1: you can’t measure it, you can’t manage it
15 questions
96
P2: RACE Framework Overview 7/1/2026
Video lesson
97
P2: PP-RACE Framework Overview
PDF lesson
98
P2: TB-RACE Framework Overview
PDF lesson
99
Q2:RACE Framework Overview
15 questions
100
P3: Tracking Links & UTMs Measuring Campaign Effectiveness 7/1/2026
Video lesson
101
P3: PP-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
102
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
103
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
104
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L10:AI and Social Media
105
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution 14/1/2026
Video lesson
106
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
107
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
108
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
109
P2-Typical A I Uses In Marketing 14/1/2026
Video lesson
110
P2-Typical AI Uses in Marketing
PDF lesson
111
P2-TB-Typical AI Uses in Marketing
PDF lesson
112
Q2-Typical AI Uses In Marketing
15 questions
113
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management 14/1/2026
Video lesson
114
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
115
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
116
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L11:Project Management for Social Media Campaigns – and Deliver
117
P1-Even the Most Creative Ideas can Collapse without good Organisation 21/1/2026
Video lesson
118
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
119
TB1- Even the most creative ideas can collapse
PDF lesson
120
Q1-Even the Most Creative Ideas can Collapse without good Organisation
15 questions
121
P2-Your Journey from Apprentice to Architect of Engagement 21/1/2026
Video lesson
122
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
123
Q2-Your Journey from Apprentice to Architect of Engagement
15 questions
124
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
125
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation 21/1/2026
Video lesson
126
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
127
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
128
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
15 questions
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