Home
IBIS Consultancy
Project Control Professional Level 6 with ChPP Apprenticeship
User Account
{{ search }}
login/sign up
Get course
Add to wishlist
Share
Share "Crispin - Marketing Impact and Planning Integrated Campaigns"
Facebook
Twitter
Linkedin
Telegram
WhatsApp
Copy link
Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Crispin - Marketing Impact and Planning Integrated Campaigns
Instructor
Crispin Reed
47
Students
enrolled
0
0 reviews
Course details
Lectures
:
313
Quizzes
:
105
Level
:
Beginner
Description
Curriculum
L1 : Marketing Definitions
1
P1-Marketing Definitions- 2-5-2025
25 mins
2
P1-PPT-Marketing Definitions
Text lesson
3
P1-Textbook- Marketing Definitions
Text lesson
4
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "P1-Textbook- Marketing Definitions" before accessing it.
14 questions
5
P2- Philip Kotler’s Definition 2-5-2025
36 mins
6
P2-PPT-Philip Kotler’s Definition
Text lesson
7
P2-Textbook-Philip Kotler’s Definition
Text lesson
8
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Philip Kotler’s Definition" before accessing it.
15 questions
9
P3-Marketing Concepts 2-5-2025
34 mins
10
P3-PPT-Marketing Concepts
Text lesson
11
P3-Textbook-Marketing Concepts
Text lesson
12
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Concepts" before accessing it.
15 questions
13
P4-Marketing and Customer Needs 2-5-2025
30 mins
14
P4-PPT-Marketing and Customer Needs
Text lesson
15
P4-Textbook-Marketing and Customer Needs
Text lesson
16
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Marketing and Customer Needs" before accessing it.
15 questions
17
Marketing Definitions
Text lesson
18
Textbook-Safeguarding and British Values
Text lesson
19
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
20
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
21
Quiz on Lecture 1
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
20 questions
22
KSBs
Text lesson
L2: Marketing Strategy And Planning
23
P1 -Planning Integrated Channels 16-5-2025
35 mins
24
P1-PPT-Planning Integrated Channels
Text lesson
25
P1-Textbook-Planning Integrated Channels
Text lesson
26
P2- Planning Integrated Channel 16-5-2025
36 mins
27
P2-PPT-SOSTAC Frameworks
Text lesson
28
P2-Textbook-SOSTAC Frameworks
Text lesson
29
SOSTACK Quiz
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-SOSTAC Frameworks" before accessing it.
3 questions
30
APIC Quiz
3 questions
31
P3-Planning Integrated Channel 16-5-2025
23 mins
32
P3-PPT-Most Frameworks
Text lesson
33
P3-Textbook-Most Frameworks
Text lesson
34
P4-Mission 16-5-2025
15 mins
35
P4-PPT-Mission
Text lesson
36
P4-Textbook-Mission
Text lesson
37
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Mission" before accessing it.
15 questions
38
PPT-Lecture 2
Text lesson
39
Textbook-Lecture 2
Text lesson
40
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 2" before accessing it.
20 questions
L3:Structured Marketing Plan - Part 1
41
P1-Structured Marketing Plan - Part 1 -23/5/2025
33 mins
42
P2-Marketing Plan-23/5/2025
Video lesson
43
P2-PPT-Marketing Plan
Text lesson
44
P2-Textbook-Marketing Plan
Text lesson
45
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Marketing Plan" before accessing it.
15 questions
46
P3-Target Audience and Competition - Part 1-23/5/2025
Video lesson
47
P3-PPT-Target Audience and Competition
Text lesson
48
P3-Textbook-Target Audience and Competition
Text lesson
49
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Target Audience and Competition" before accessing it.
15 questions
50
Quiz-Competition
15 questions
51
P4-USP and SWOT Analysis-23/5/2025
25 mins
52
P4-PPT-USP and SWOT Analysis
Text lesson
53
P4-Textbook-USP and SWOT Analysis
Text lesson
54
Quiz-USP and SWOT Analysis
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-USP and SWOT Analysis" before accessing it.
15 questions
55
PPT-Lecture 3
Text lesson
56
Textbook-Lecture 3
Text lesson
57
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 3" before accessing it.
20 questions
L4: Structured Marketing Plan - Part 2
58
P1-Marketing Channels 30/5/2025
29 mins
59
P1-PPT-Marketing Channels
Text lesson
60
P1-Textbook-Marketing Channels
Text lesson
61
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Channels" before accessing it.
15 questions
62
P2-Channel Evalution 30/5/2025
23 mins
63
P2-PPT-Channel Evalution
Text lesson
64
P2-Textbook-Channel Evaluation
Text lesson
65
P2-Quiz-Channel Evaluation
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Channel Evaluation" before accessing it.
15 questions
66
P3-Budget Planning 30/5/2025
18 mins
67
P4-Messaging 30/5/2025
30 mins
68
P4-PPT- Messaging
Text lesson
69
P4-Text book-Messaging
Text lesson
70
P3-Quiz-Messaging
15 questions
71
PPT-Lecture 4
Text lesson
72
Textbook-Lecture 4
Sorry, this lesson is currently locked. You need to complete "P4-Text book-Messaging" before accessing it.
Text lesson
73
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "P4-Text book-Messaging" before accessing it.
18 questions
L5:The External And Micro Marketing
74
P1:Understanding the Marketing Environment 6-6-2025
28m
75
P1-PPT-Understanding the Marketing Environment
Text lesson
76
P1-Textbook-Understanding the Marketing Environment
Text lesson
77
P1-Quiz-Understanding the Marketing Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Understanding the Marketing Environment" before accessing it.
15 questions
78
P2-PESTLE 6-6-2025
26m
79
P2-PPT-PESTLE
Text lesson
80
P2-Textbook-PESTLE
Text lesson
81
P2-Quiz-PESTLE
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-PESTLE" before accessing it.
15 questions
82
P3-PPT-Porter’s Five Forces 6-6-2025
44m
83
P3-PPT-Porter’s Five Forces
Text lesson
84
P3-Textbook-Porter’s Five Forces
Text lesson
85
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
86
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
87
PPT-Lecture 5
Text lesson
88
Textbook - Lecture 5
Text lesson
89
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "Textbook - Lecture 5" before accessing it.
20 questions
L6:Internal Environment- Part1
90
P1-Internal Environment 13/6/2025
12 mins
91
P1-PPT-Internal Environment
Text lesson
92
P1-Textbook-Internal Environment
Text lesson
93
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Internal Environment" before accessing it.
15 questions
94
P2-Ethical Guidelines and Brand Values 13/5/2025
30 mins
95
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
96
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
97
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Ethical Guidelines and Brand Values" before accessing it.
15 questions
98
P3-Organisation Types & Marketing Strategy 13/5/2025
Video lesson
99
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
100
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
101
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Organisation Types & Marketing Strategy" before accessing it.
15 questions
102
P4-Public Sector and Non-Profit Organisations 13/6/2025
25 mins
103
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
104
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
105
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Public Sector and Non-Profit Organisations" before accessing it.
15 questions
106
PPT-Lecture 6
Text lesson
107
Textbook-Lecture 6
Text lesson
108
Quiz-Lecture 6
20 questions
L7:Internal Environment- Part2
109
P1-Aligning Internal Capabilities with Marketing Strategy 20/6/2025
20 mins
110
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
111
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
112
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
15 questions
113
P2-Corporate Goals and How They Shape Marketing Decisions 20/6/2025
22 mins
114
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
115
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
116
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
15 questions
117
P3-Marketing Risk Management and Internal Factors 20/6/2025
42 mins
118
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
119
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
120
P3-Quiz-Marketing Risk Management and Internal Factors
15 questions
121
P4-Conclusion and Key Takeaways 20/6/2025
10 mins
122
P4-PPT-Conclusion and Key Takeaways
Text lesson
123
P4-Textbook-Conclusion and Key Takeaways
Text lesson
124
P4-Quiz-Conclusion and Key Takeaways
15 questions
125
PPT-Lecture 7
Text lesson
126
Textbook-Lecture7
Text lesson
127
Quiz-Lecture 7
20 questions
L8:Understanding Customer Behaviour and Segmentation
128
P1-Market Segmentation 27/6/2025
20 mins
129
P1-PPT_Market Segmentation
Text lesson
130
P1-Textbook-Market Segmentation
Text lesson
131
P1-Quiz-Market Segmentation
15 questions
132
P2-Factors Influencing Buyer Behaviour 27/6/2025
30 mins
133
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
134
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
135
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
136
P3-Consumer Decision-Making Process 27/6/2025
15 mins
137
P3-PPT-Consumer Decision-Making Process
Text lesson
138
P3-Textbook-Consumer Decision-Making Process
Text lesson
139
P3-Quiz-Consumer Decision-Making Process
15 questions
140
P4-Creating Buyer Personas 27/6/2025
30 mins
141
P4-PPT-Creating Buyer Personas
Text lesson
142
P4-Textbook-Creating Buyer Personas
Text lesson
143
P4-Quiz-Creating Buyer Personas
15 questions
144
PPT-Lecture 8
Text lesson
145
Textbook-Lecture 8
Text lesson
146
Quiz-Lecture 8
20 questions
L9: Understanding Different Types of Customers
147
P1-Customer Behaviour 4/7/2025
7 mins
148
P1-PPT-Customer Behaviour
Text lesson
149
P1-Textbook-Customer Behaviour
Text lesson
150
P1-Quiz-Customer Behaviour
15 questions
151
P2-Adoption of Innovation 4/7/2025
55 mins
152
P2-PPT-Adoption of Innovation
Text lesson
153
P2-Textbook-Adoption of Innovation
Text lesson
154
P2-Quiz - Adoption of Innovation
15 questions
155
P3-Brand Positioning and its Influence on Buyer Decisions 4/7/2025
11 mins
156
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
157
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
158
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
159
P4-Relationship Marketing and Customer Loyalty 4/7/2025
15 mins
160
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
161
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
162
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
163
PPT-Lecture 9
Text lesson
164
Textbook-Lecture 9
Text lesson
165
Quiz-Lecture 9
20 questions
L10:Marketing Research, Marketing Information
166
P1-The Marketing Information System and Commercial (marketing) Intelligence 11/7/2025
1 hour
167
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
168
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
169
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence" before accessing it.
15 questions
170
P2-The Marketing Research Process 11/7/2025
15 mins
171
P2-PPT-The Marketing Research Process
Text lesson
172
P2-Textbook-The Marketing Research Process
Text lesson
173
P2-Quiz-The Marketing Research Process
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-The Marketing Research Process" before accessing it.
15 questions
174
P3-Case Study: Tesco’s Data-Driven Insights 11/7/2025
15 mins
175
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
176
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
177
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Case Study: Tesco’s Data-Driven Insights" before accessing it.
9 questions
178
P4-Data Protection 11/7/2025
11 mins
179
P4-PPT-Data Protection
Text lesson
180
P4-Textbook-Data Protection
Text lesson
181
P4-Quiz-Data Protection
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Data Protection" before accessing it.
15 questions
182
PPT-Lecture 10
Text lesson
183
Textbook-Lecture 10
Text lesson
184
Quiz Lecture 10
20 questions
L11: Sources of primary Data in Marketing
185
Introduction About Primary Data 18/7/2025
20 mins
186
P1-PPT-Introduction About Primary Data
Text lesson
187
P1-Textbook-Introduction About Primary Data
Text lesson
188
P1-Quiz-Introduction About Primary Data
15 questions
189
P2-PPT-Focus Groups (Qualitative)
Text lesson
190
P2-Textbook-Focus Groups (Qualitative)
Text lesson
191
P2-Quiz-Focus Groups (Qualitative)
15 questions
192
Experiments and Test Marketing (Quantitative) 18/7/2025
25 mins
193
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
194
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
195
P3-Quiz-Experiments and Test Marketing (Quantitative)
15 questions
196
Conclusion – Primary Data Collection 18/7/2025
45 mins
197
P4-PPT-Conclusion – Primary Data Collection
Text lesson
198
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
199
P4-Quiz-Econclusion – Primary Data Collection
15 questions
200
PPT-Lecture 11
Text lesson
201
Textbook-Lecture 11
Text lesson
202
Quiz-Lecture 11
20 questions
L12:Sources of Secondary Data in Marketing
203
P1-Internal Secondary Data Sources 25/7/2025
12 mins
204
P1-PPT-Internal Secondary Data Sources
Text lesson
205
P1-Textbook-Internal Secondary Data Sources
Text lesson
206
P1-Quiz-Internal Secondary Data Sources
15 questions
207
P2-External Secondary Data Sources 25/7/2025
8 mins
208
P2-PPT-External Secondary Data Sources
Text lesson
209
P2-Textbook-External Secondary Data Sources
Text lesson
210
P2-Quiz-External Secondary Data Sources
15 questions
211
P3-Using Secondary Data Effectively 25/7/2025
15 mins
212
P3-PPT-Using Secondary Data Effectively
Text lesson
213
P3-Textbook-Using Secondary Data Effectively
Text lesson
214
P3-Quiz-Using Secondary Data Effectively
15 questions
215
P4-Forecasting & Planning with Data 25/7/2025
25 mins
216
P4-PPT-Forecasting & Planning with Data
Text lesson
217
P4-Textbook-Forecasting & Planning with Data
Text lesson
218
P4-Quiz-Forecasting & Planning with Data
15 questions
219
PPT-Lecture 12
Text lesson
220
Textbook-Lecture 12
Text lesson
221
Quiz-Lecture 12
20 questions
222
Lecture 12
Quiz
L13:From Analysis to Action
223
P1-SWOT – Bridging Insight and Action 1/8/2025
20 mins
224
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
225
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
226
P1-Quiz-SWOT – Bridging Insight and Action
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-SWOT – Bridging Insight and Action" before accessing it.
15 questions
227
P2-Influencing Marketing Objectives and Strategy 1/8/2025
10 mins
228
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
229
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
230
P2-Quiz-Influencing Marketing Objectives and Strategy
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Influencing Marketing Objectives and Strategy" before accessing it.
15 questions
231
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 1/8/2025
30 mins
232
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
233
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
234
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs" before accessing it.
15 questions
235
P4-Strategic Agility 1/8/2025
30 mins
236
P4-PPT-Strategic Agility
Text lesson
237
P4-Textbook-Strategic Agility
Text lesson
238
P4-Quiz-Strategic Agility
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Strategic Agility" before accessing it.
15 questions
239
PPT-Lecture 13
Text lesson
240
Textbook-Lecture 13
Text lesson
241
Quiz-Lecture 13
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy
242
P1-Introduction 8/8/2025
15 mins
243
P1-Introduction
PDF lesson
244
P1-Textbook-Introduction
PDF lesson
245
Q1-Introduction
15 questions
246
P2-Product What Are you selling? 8/8/2025
40 mins
247
P2-Product – What Are You Selling
PDF lesson
248
P2-Textbook-Product What Are you selling?
PDF lesson
249
Q2-Product What Are you selling?
15 questions
250
P3-Price setting The Right Value 8/8/2025
25 mins
251
P3-Price setting The Right Value
PDF lesson
252
P3-Textbook-Price setting The Right Value
PDF lesson
253
Q3-Price setting The Right Value
15 questions
254
P4-Promotion Communicating Your Offer 8/8/2025
20 mins
255
P4-Promotion Communicating Your Offer
PDF lesson
256
P4-Textbook-Promotion Communicating Your Offer
PDF lesson
257
Q4-Promotion Communicating Your Offer
15 questions
258
PPT-Lecture 14
Text lesson
259
Texbook-Lecture 14
Text lesson
260
Case Study
Text lesson
261
Quiz-Lecture 14
20 questions
L15:Product – Understanding What You Sell Part (1)
262
P1-Process – Systems and Journeys 15/8/2025
35 mins
263
P1-Process – Systems and Journeys
PDF lesson
264
P1-Textbook-Process – Systems and Journeys
PDF lesson
265
P2-What is a Product ? 15/8/2025
35 mins
266
P2-What is a Product?
PDF lesson
267
P2-Textbook-What is a Product
PDF lesson
268
Q2-What is a Product ?
15 questions
269
P3-Product Levels: Core, Actual, Augmented 15/8/2025
5 mins
270
P3-Product Levels Core, Actual, Augmented
PDF lesson
271
P3-Textbook-Product Levels Core, Actual, Augmented
PDF lesson
272
Q3-Product Levels Core, Actual, Augmented
15 questions
273
P4-Product Life Cycle (PLC) 15/8/2025
10 mins
274
P4-Product Life Cycle (PLC)
PDF lesson
275
P4-Textbook-Product Life Cycle (PLC)
PDF lesson
276
Q4-Product Life Cycle (PLC)
15 questions
L16:Product – Understanding What You Sell Part (2)
277
P1 - Managing The Product Portfolio
Video lesson
278
P1 - Managing The Product Portfolio PDF
PDF lesson
279
P1 - Textbook - Managing The Product Portfolio
PDF lesson
280
Q1 - Managing The Product Portfolio
10 questions
281
P2 - Branding: Identity and Positioning
Video lesson
282
P2 - Branding: Identity and Positioning PDF
PDF lesson
283
P2 - Textbook - branding: Identity and Positioning
PDF lesson
284
Q2 - Branding: Identity and Positioning
10 questions
285
P3 - Packaging: More Than Just a Wrapper
Video lesson
286
P3 - Packaging: More Than Just a Wrapper PDF
PDF lesson
287
P3 - Textbook - Packaging: More Than Just a Wrapper
PDF lesson
288
Q3 - Packaging: More Than Just a Wrapper Material
10 questions
289
P4 - New Product Development (NPD)
Video lesson
290
P4 - New product Development (NPD) PDF
PDF lesson
291
P4 - Textbook - New Product Development (NPD)
PDF lesson
292
Q4 - New Product Development (NPD)
10 questions
293
L16: Product - Understanding What you Sell Part (2) PDF
PDF lesson
294
Final Quiz - Product: Understand What You Sell
20 questions
L17:Price – Strategies, Psychology, and Tools in Marketing
295
P1-Price – Strategies, Psychology, and Tools in Marketing 29/8/2025
20 mins
296
P1-Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
297
P1 - Textbook - Price: Strategies, Psychology, and Tools in Marketing
PDF lesson
298
Q1-Price – Strategies, Psychology, and Tools in Marketing
10 questions
299
P2-Pricing Objectives and Strategic Role of Price 29/8/2025
20 mins
300
P2-Pricing Objectives and Strategic Role of Price
PDF lesson
301
P2- Textbook-Pricing objectives and strategic role of price
Text lesson
302
Q2-Pricing Objectives and Strategic Role of Price
10 questions
303
P3-Pricing Models and Approaches 29/8/2025
15 mins
304
P3-Pricing Models and Approaches
PDF lesson
305
P3-Textbook- Pricing models and approaches
Text lesson
306
Q3-Pricing Models and Approaches
10 questions
307
P4-The Psychology of Pricing and Consumer Behaviour 29/8/2025
15 mins
308
P4-The Psychology of Pricing and Consumer Behaviour
PDF lesson
309
P4 - Textbook - The Psychology of Pricing and Consumer Behavior
PDF lesson
310
Q4-The Psychology of Pricing and Consumer Behaviour
10 questions
311
Final Quiz - Price: Strategies, Psychology, and Tools in Marketing
20 questions
L18:Price – Strategies, Psychology, and Tools in Marketing (2)
312
P1 - Price Elasticity of Demand 5/9/2025
15 mins
313
P1 - Textbook - Price Elasticity of Demand
15 mins
314
P1- Price Elasticity of Demand
15 mins
315
Q1 - Price Elasticity of Demand
10 questions
316
P2 - Digital Pricing Tools and Technologies 5/9/2025
20 mins
317
P2 - Textbook - Digital Pricing Tools and Technologies
15 mins
318
P2 - Digital Pricing Tools and Technologies
15 mins
319
Q 2 - Digital Pricing Tools and Technologies
9 questions
320
P3 - Case Study: Tesco’s Clubcard Pricing Strategy 5/9/2025
10 mins
321
P3 - Textbook - Case Study: Tesco’s Clubcard Pricing Strategy
15 mins
322
P3 - Case Study: Tesco’s Clubcard Pricing Strategy
15 mins
323
P4 - Conclusion: Price and the Marketing Plan
20 mins
324
P4 - Textbook -Conclusion: Price and the Marketing Plan
10 mins
325
P4 - Conclusion: Price and the Marketing Plan
10 mins
326
P4 - Advertising Campaign (1) 5/9/2025
1 min
327
P4 - Advertising Campaign (2)
1 min
328
P4 - Advertising Campaign (3)
1 min
329
P4 - Advertising Campaign (4)
1 min
330
Q4 - Conclusion: Price and the Marketing Plan
9 questions
331
Textbook - Assignment: Applying Pricing Knowledge
15 mins
332
Assignment: Applying Pricing Knowledge
15 mins
L19: Promotion – How Businesses Attract Customers (1)
333
P1 - Introduction 12/9/2025
20 mins
334
P1 - Texbook– Introduction
10 mins
335
P1 – Introduction
15 mins
336
Q1 - Introduction
10 questions
337
P2 - The Promotional Mix 12/9/2025
40 mins
338
P2-Textbook-The Promotional Mix.
Text lesson
339
P2-The Promotional Mix.
Text lesson
340
Q2-The Promotional Mix.
10 questions
341
P3 - Sales Promotion and Public Relations (PR) 12/9/2025
15 mins
342
P3-Textbook- Sales Promotion and Public Relations (PR).
Text lesson
343
P3-Sales Promotion and Public Relations (PR).
Text lesson
344
Q3-Sales Promotion and Public Relations (PR).
10 questions
345
P4 - Direct and Digital Marketing 12/9/2025
20 mins
346
P4-Textbook-Direct and Digital Marketing.
Text lesson
347
P4-Direct and Digital Marketing.
Text lesson
348
Q4-Direct and Digital Marketing.
10 questions
L20: Promotion – How Businesses Attract Customers (2)
349
P1-The Rise of Digital and Social Media Marketing 19/9/2025
25 mins
350
P1 - Textbook - The Rise of Digital and Social Media Marketing
15 mins
351
P1 - The Rise of Digital and Social Media Marketing
15 mins
352
Q1 - The Rise of Digital and Social Media Marketing
10 questions
353
P2-Ethical and Legal Considerations in Promotional Activities 19/9/2025
15 mins
354
P2 - Textbook - Ethical and Legal Considerations in Promotional Activities
20 mins
355
P2 - Ethical and Legal Considerations in Promotional Activities
20 mins
356
Q2 - Ethical and Legal Considerations in Promotional Activities
10 questions
357
P3-Promotion, Branding, and Customer Engagement 19/9/2025
15 mins
358
P3 - Textbook - Promotion, Branding, and Customer Engagement.
20 mins
359
P3 - Promotion, Branding, and Customer Engagement
20 mins
360
Q3 - Promotion, Branding, and Customer Engagement
9 questions
361
P4 - Textbook - Bringing It All Together- Promotion in the Marketing Plan and Beyond 19/9/2025
20 mins
362
P4 - Textbook - Bringing It All Together- Promotion in the Marketing Plan and Beyond
20 mins
363
P4 - Bringing It All Together- Promotion in the Marketing Plan and Beyond
20 mins
364
Q4 - Bringing It All Together – Promotion in the Marketing Plan and Beyond
10 questions
365
P5 - Textbook - Conclusion.
10 mins
366
P5 - Conclusion.
10 mins
367
P6 - Textbook - Apprentice Activity
20 mins
368
P6 - Apprentice Activity
10 mins
L21: Place: Where and How Customers Buy (1)
369
P1-Introduction 3/10/2025
Video lesson
370
P1 - Textbook - Introduction to Place
10 mins
371
P1 - Introduction
15 mins
372
Q1 - Introduction
10 questions
373
P2 - Understanding Distribution Channels and “Place” in Marketing 3/10/2025
Video lesson
374
P2 - Textbook - Understanding Distribution Channels and “Place” in Marketing
20 mins
375
P2 - Understanding Distribution Channels and “Place” in Marketing
15 mins
376
Q2 - Understanding Distribution Channels and “Place” in Marketing
10 questions
377
P3- Modern Distribution Approaches and Omnichannel Strategies 3/10/2025
Video lesson
378
P3-Textbook - Modern Distribution Approaches and Omnichannel Strategies
25 mins
379
P3- Modern Distribution Approaches and Omnichannel Strategies
15 mins
380
Q3 – Modern Distribution Approaches and Omnichannel Strategies.
10 questions
381
P4 - Enabling Technologies in Distribution 3/10/2025
Video lesson
382
P4 - Textbook - Enabling Technologies in Distribution
20 mins
383
P4 - Enabling Technologies in Distribution
15 mins
384
Q4 - Enabling Technologies in Distribution
10 questions
L22: Place: Where and How Customers Buy (2)
385
P1 - Supply Chain Optimisation & Logistics in Marketing 10/10/2025
25 mins
386
P1 - Supply Chain Optimisation & Logistics in Marketing
15 mins
387
P1 -Textbook - Supply Chain Optimisation & Logistics in Marketing
30 mins
388
Q1 - Supply Chain Optimisation & Logistics in Marketing
10 questions
389
P2 - Practical Application- Aligning Place with Marketing Strategy in the Workplace 10/10/2025
30 mins
390
P2 - Textbook - Practical Application- Aligning Place with Marketing Strategy in the Workplace
30 mins
391
P2 - Practical Application- Aligning Place with Marketing Strategy in the Workplace
10 mins
392
Q2 - Practical Application – Aligning Place with Marketing Strategy in the Workplace
10 questions
393
P3 - Place in the Broader Marketing Plan and the 7Ps 10/10/2025
15 mins
394
P3 - Textbook - Place in the Broader Marketing Plan and the 7Ps
25 mins
395
P3 - Place in the Broader Marketing Plan and the 7Ps
15 mins
396
Q3 – Place in the Marketing Plan
10 questions
397
P4 - Conclusion 10/10/2025
10 mins
398
P4 - Textbook - Conclusion
10 mins
399
P4 - Conclusion
10 mins
400
P5 - Textbook - Assignment
15 mins
401
P5 - Assignment
10 mins
Final Lecture : Becoming a Marketing Executive – Project Management
402
P1-Planning a Marketing Campaign from Scratch 17/10/2025
24 Min.
403
P1-Planning a Marketing Campaign from Scratch
PDF lesson
404
P1-Textbook-Planning a Marketing Campaign from Scratch
PDF lesson
405
Q1-Introduction.
10 questions
406
P2- Budgeting in Marketing Projects 17/10/2025
20 Min.
407
P2-Textbook- Budgeting in Marketing Projects
PDF lesson
408
P2- Budgeting in Marketing Projects
PDF lesson
409
Q2-Budgeting in Marketing Projects.
10 questions
410
P3-Evaluating Marketing Project Success (Controlling phase) 17/10/2025
10 Min.
411
P3-Textbook-Evaluating Marketing Project Success (Controlling phase)
PDF lesson
412
P3-Evaluating Marketing Project Success (Controlling phase)
PDF lesson
413
Q3-Time Management and Organisation.
10 questions
414
P4-Time Management and Organisation 17/10/2025
15 Min.
415
P4-Textbook-Time Management and Organisation
PDF lesson
416
P4-Time Management and Organisation
PDF lesson
417
Q4-Templates and Visual Aids to Support Your Journey.
10 questions
418
Q5-lecture23.
20 questions
Reviews
Please,
login
to leave a review
Grade
Grade details
Course:
Student:
Enrollment date:
Course completion date:
Grade:
Grade Points
Grade Range
Regenerate Grades
Exams:
Sign in to account to see your Grade
Sign In
Popular courses
Marketing Essentials Certificate
Free
By Dr. Ahmed Tantawy
Social Media Marketing
Members only
By Dr.Rebekah
Charl - Strategy and Planning - Oct 2025
Members only
By Prof. Charl Sevel
Suicidal Risk Awareness Course
Free
By Mary Edward
Popular Courses
Marketing Essentials Certificate
Members only
By Dr. Ahmed Tantawy
Social Media Marketing
Members only
By Dr.Rebekah
Charl – Strategy and Plannin...
Members only
By Prof. Charl Sevel
Related courses
G3-Nathan - Marketing Technology (Mar...
Free
By Nathan Shields
Nathan - Marketing Technology-(MarTec...
Free
By Nathan Shields
Crispin - Marketing Technology (MarTe...
Free
By Crispin Reed
More options
Student tools
✕
More options
Login to Aptem
Login to Student Dashboard
NEXUS
Faculty Terminal
✕
Sign In
The password must have a minimum of 8 characters of numbers and letters, contain at least 1 capital letter
I want to sign up as instructor
Remember me
Sign In
Sign Up
Restore password
Send reset link
Password reset link sent
to your email
Close
Your application is sent
We'll send you an email as soon as your application is approved.
Go to Profile
No account?
Sign Up
Sign In
Lost Password?