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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Feb 2026
Julian -Social Media
Instructors
Julian Thomas
Julian Thomas
28
Students
enrolled
0
0 reviews
Course details
Lectures
:
147
Quizzes
:
35
Level
:
Beginner
Description
Curriculum
L1:Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users 12/6/26
1
P1 - The Social Media Party
Video lesson
2
P1-What Social Media “Scope” Means?
22 Min
3
P1 - What Social Media “Scope” Means? Material.
PDF lesson
4
P1 - Textbook - Foundations of Social Media Marketing
PDF lesson
5
P1 - Decoding the Social Media Battlefield: Your Strategic Culture
Audio lesson
6
P1 Q1: What Social Media “Scope” Means? Material.
20 questions
20-question exam-style single-choice quiz based on Part 1: social media scope, foundations, benefits, limitations and social media types, with B2B/B2C/C2C context.
7
P2 - Social Media: Play & Win
Video lesson
8
P2-Social Media Platforms Unlocked
1 hr
9
P2 - Social Media Platforms Unlocked Material
PDF lesson
10
P2 - Textbook - When to Use Each Platform: Audience, Context and Objectives
PDF lesson
11
P2 - Social Strategy Unlocked
Audio lesson
12
P2 Q2: Social Media Platforms Unlocked Material
20 questions
20-question exam-style single-choice quiz based on Part 2: platform audiences, demographics, strengths, limitations and strategic uses.
13
P3 - The Social Media Playbook
Video lesson
14
P3-Mapping Content to Platforms
16 min
15
P3 - Mapping Content to Platforms Material
PDF lesson
16
P3 - Textbook - Aligning Platforms with Marketing Goals
PDF lesson
17
P3 - Platform DNA Decoded: Aligning Social Media
Audio lesson
18
P3 Q3: Mapping Content to Platforms Material
20 questions
20-question exam-style single-choice quiz based on Part 3: aligning objectives, content types, platforms, KPIs, lead generation and social commerce.
19
Ch 1 -Social Media Marketing Executive
Text lesson
20
Assignment options for June
Text lesson
21
PPT-L1-Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
PDF lesson
22
Lecture One Revision Quiz
45 questions
Choose one best answer for each question. Read each question carefully and answer all 45 questions.
L2:Social Media Strategy, Algorithms and Viral Marketing 19/6/26
23
P1 - Paid Vs Organic
Video lesson
24
P1 - Organic vs. Paid Social Media Strategies Material
PDF lesson
25
P1 - Textbook - Organic vs. Paid Social Media Strategies
PDF lesson
26
P1 - Algorithmic Intelligence: Decoding the Invisible Forces of Paid
Audio lesson
27
P1 Q1: Organic vs. Paid Social Media Strategies Material
20 questions
Complete 20 single-choice questions on organic vs paid social media strategy. Choose the one best answer for each question.
28
P2 - Paid Vs. Organic Buzz
Video lesson
29
P2 - Crafting Your Strategy: Paid vs. Organic Material
PDF lesson
30
P2 - Textbook - Crafting Your Strategy: Paid vs. Organic
PDF lesson
31
P2 - Paid vs. Organic Is High-Stakes Marketing: Driven by Surgical Precision or Authentic Trust?
Audio lesson
32
P2 Q2: Crafting Your Strategy: Paid vs. Organic Material
20 questions
Complete 20 single-choice questions on organisation-specific social media strategy. Choose the one best answer for each question.
33
P3 - Social Media Algorithms Material
PDF lesson
34
P3 - Textbook - Social Media Algorithms
PDF lesson
35
P3 - Mastering the Black Box: How the Social Media Algorithms
Audio lesson
36
P3 - The Algorithm Decoded
Video lesson
37
P3 Q3: Social Media Algorithms Material
20 questions
Complete 20 single-choice questions on social media algorithms and campaign evaluation. Choose the one best answer for each question.
38
P1-Organic vs. Paid Social Media Strategies Material
39 Min
39
P2-Crafting Your Strategy: Paid vs. Organic Material
50 Min
40
P3-Social Media Algorithms Material
10 min
41
Lecture Two Revision Quiz
45 questions
CIM Level 4 revision assessment with single-choice questions, applied workplace scenarios and progressive case-study items.
L3:Crafting Media Personas: A Practical Marketing 26/6/2026
42
P1 - Introduction to Social Media Persona Material
PDF lesson
43
P1 - textbook - Introduction to Social Media Persona
PDF lesson
44
P1 - The Blueprint for Building Customer Persona
Audio lesson
45
P1-Building People From Data
Video lesson
46
Q1: Introduction to Social Media Personas
20 questions
Single-choice CIM Level 4 quiz. Choose the one best answer for each question.
47
P2 - Process of Creating a Social Media Persona Material
PDF lesson
48
P2 - Textbook - Process of Creating a Social Media Persona
PDF lesson
49
P2 - Stop Guessing and Build Social Media Persona
Audio lesson
50
Q2: Process of Creating a Social Media Persona Material
20 questions
Single-choice CIM Level 4 quiz. Choose the one best answer for each question.
51
P3 - Detective's Guide to Persona
Video lesson
52
P3 - Challenges and Pitfalls in Persona Development Material
PDF lesson
53
P3 - Textbook - Challenges and Pitfalls in Persona Development
PDF lesson
54
P3 - The Art and Science of Social Media Persona
Audio lesson
55
Q3: Challenges and Pitfalls in Persona Development
20 questions
Single-choice CIM Level 4 quiz. Choose the one best answer for each question.
56
Ch3 - Material
PDF lesson
L4:The Customer Journey and Social Media 3/7/2026
57
P1 - Customer Journey and Social Media Introduction Material.
PDF lesson
58
P1 - Textbook - The Customer Decision Journey
PDF lesson
59
P1 - Beyond the Funnel: Mapping the Modern Customer Journey
Audio lesson
60
P1 - Your Social Media Story
Video lesson
61
P1 - Customer Journey and Social Media Introduction Material.
38 minutes
62
Q1: Customer Journey and Social Media Introduction Material
20 questions
CIM Level 4 single-choice quiz with standalone business scenarios.
63
P2 - Buying & Enjoying Stages Material.
PDF lesson
64
P2 - Textbook - Buy & Enjoy
PDF lesson
65
P2 - The Three Stages of Social Commerce
Audio lesson
66
P2 - Social Media Sales Funnel
Video lesson
67
P2 - Buying & Enjoying Stages Material.
44m
68
Q2: Buying & Enjoying Stages Material
20 questions
CIM Level 4 single-choice quiz with standalone business scenarios.
69
P3 - Bond & Advocate stages Material.
PDF lesson
70
P3 - Textbook - Take a Break
PDF lesson
71
P3 - The 88% Trust Loop: Mastering the ABCs of Loyalty
Audio lesson
72
P3 - From Scroll to Loyalty
Video lesson
73
P3 - Bond & Advocate stages Material.
26m
74
Q3: Bond & Advocate stages Material
20 questions
CIM Level 4 single-choice quiz with standalone business scenarios.
75
Ch4 - Material
PDF lesson
L5:Social Media Communities and User Generated Data 10/7/2026
76
P1 - Introduction to UGC Material.
PDF lesson
77
P1 - Textbook - Introduction to UGC
PDF lesson
78
The Polish Paradox: User-Generated Content - Part 1
Audio lesson
79
Customers: Your Marketers - Part 1
Video lesson
80
Q1: Introduction to UGC Material
20 questions
CIM Level 4 single-choice quiz covering user-generated content, permissions, authenticity, social proof, UGC prompts, community foundations and advocacy.
81
P2 - Types of Social Media Communities Material.
PDF lesson
82
P2 - Textbook - Types of Social Media Communities
PDF lesson
83
Stone Age to Co-Creator: How Social Media Communities Rewrote the Rules for Product - Part 2
Audio lesson
84
Welcome to the Club - Part 2
Video lesson
85
Q2: Types of Social Media Communities Material
20 questions
CIM Level 4 single-choice quiz covering community types, listening and insight, advocacy, product development, campaign incubation and community benefits.
86
P3 - Risks and Considerations Material.
PDF lesson
87
P3 - Textbook - Risks and Considerations
PDF lesson
88
Beyond the Buzzwords - Part 3
Audio lesson
89
P3 - Brand Communities: Handle With Care
Video lesson
90
Q3: Risks and Considerations Material
20 questions
CIM Level 4 single-choice quiz covering community risk management, negative sentiment, moderation, authenticity, ROI expectations, escalation and professional judgement.
91
Ch5 - PPT
PDF lesson
L6:The Role of Influencers Categories,Advanteges ,Downsides
92
P1 - Strategic Alignment in Influencer Marketing Material
PDF lesson
93
P1 - Textbook - Strategic Alignment in Influencer Marketing
PDF lesson
94
P1 - Mega-Reach vs. Micro-Trust: The War for Influence on Social Media
Audio lesson
95
P1 - The Influencer Kingdom
Video lesson
96
Q1: Strategic Alignment in Influencer Marketing Material
20 questions
Answer 20 single-choice questions. Choose the most appropriate answer for each item.
97
P2 - Advantages & Disadvantages of Working with Influencers Material
PDF lesson
98
P2 – Textbook - Advantages & Disadvantages of Working with Influencers
PDF lesson
99
P2 - Influencer Marketing: Essential Strategy
Audio lesson
100
P2 - The Good, The Bad & The Ad#
Video lesson
101
Q2: Advantages & Disadvantages of Working with Influencers Material
20 questions
Answer 20 single-choice questions. Choose the most appropriate answer for each item.
102
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
PDF lesson
103
P3 – Textbook - Compliance Spotlight The CAP Checklist for Social Media Promotions
PDF lesson
104
P3 - Influencer Marketing Ultimate Battle
Audio lesson
105
P3 - Influencer Marketing Rules
Video lesson
106
Q3: Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
20 questions
Answer 20 single-choice questions. Choose the most appropriate answer for each item.
L 7 Content Strategy and Copyright Framework
107
P1 - Introduction to Content Strategy & Framework Material
PDF lesson
108
P1 - Textbook - Content Strategy: From Marketing Goals to Content Goals
PDF lesson
109
P1 - Creation vs Curation
Audio lesson
110
P1 - Content Chaos to Confidence
Video lesson
111
P1: Introduction to Content Strategy & Framework Material
20 questions
Select the best answer for each question. Passing grade: 65%.
112
P2 - Tailoring Content to Each Platform: Different Content Types Material
PDF lesson
113
P2 - Textbook - Tailoring Content to Each Platform: Different Content Types
PDF lesson
114
P2 - The Profitable Content Buffet
Audio lesson
115
P2 - The Content Buffet
Video lesson
116
P2: Tailoring Content to Each Platform: Different Content Types Material
20 questions
Select the best answer for each question. Passing grade: 65%.
117
P3: Copywriting and Content Production Process
PDF lesson
118
P3 - Textbook - Copywriting and Content Production Process
PDF lesson
119
P3 - Digital Damp Squib or Viral Hit
Audio lesson
120
P3 - Social Media Spellbook
Video lesson
121
P3: Copywriting and Content Production Process
20 questions
Select the best answer for each question. Passing grade: 65%.
L8:Building the Social Media Plan Objectives, Audiences, and Tactics
122
P1 - Introduction to Social Media Campaigns Material
PDF lesson
123
P1 - Textbook - Introduction to Social Media Campaigns
PDF lesson
124
P1 - From Vanity Metrics to Value_Mastering SMART Objectives
Audio lesson
125
P1 - Get Smart
Video lesson
126
Part1 : Introduction to Social Media Campaigns Material
20 questions
Select the best answer for each question. Passing grade: 65%.
127
P2 - Using KPIs to Measure Success Material
PDF lesson
128
P2 - Textbook - Using KPIs to Measure Success
PDF lesson
129
P2 - Kill the Content Chaos
Audio lesson
130
P2 - Smarter Social Media Guide
Video lesson
131
P2: Using KPIs to Measure Success Material
20 questions
Select the best answer for each question. Passing grade: 65%.
132
P3 - Sausage Rolls & Social ROI
Video lesson
133
P3 - ROI in Social Media Marketing Material
PDF lesson
134
P3 - Textbook - ROI in Social Media Marketing
PDF lesson
135
P3 - Strategy vs. Agility in Social Media
Audio lesson
136
P3: ROI in Social Media Marketing Material
20 questions
Select the best answer for each question. Passing grade: 65%.
L9:Evaluating Social Media Performance
137
P1 - Understanding Social Media Metrics: Beyond the Numbers Material
PDF lesson
138
P1 - Textbook - Understanding Social Media Metrics: Beyond the Numbers
PDF lesson
139
P1 - Vanity vs Actionable Metrics
Audio lesson
140
P1 - Social Media Metrics
Video lesson
141
Q1: Understanding Social Media Metrics: Beyond the Numbers
20 questions
Select the best answer for each question. Passing grade: 65%.
142
P2 - RACE Framework Material
PDF lesson
143
P2 - RACE Framework Material
PDF lesson
144
P2 - Textbook - RACE Framework
PDF lesson
145
P2 - Stop Counting Likes: The Strategic Roadmap to Social Media
Audio lesson
146
P2 - Social Fog to Strategic Focus
Video lesson
147
Q2: RACE Framework
20 questions
Select the best answer for each question. Passing grade: 65%.
148
P3 - Tracking Links & UTMs Material
PDF lesson
149
P3 - Textbook - Tracking Links & UTMs
PDF lesson
150
P3 - Beyond Likes: Turning Social Noise into Strategic Intelligence
Audio lesson
151
P3 - Solving the Super Long Link
Video lesson
152
Q3: Tracking Links & UTMs
20 questions
Select the best answer for each question. Passing grade: 65%.
L 10-AI and Social Media
153
P1 - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
PDF lesson
154
P1 - Textbook - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
PDF lesson
155
P1 - AI and the Five Pillars of Social Marketing
Audio lesson
156
P1 - AI: Your Social Media Co-Pilot
Video lesson
157
P2 - Typical AI Uses in Marketing Material
PDF lesson
158
P2 - Textbook - Typical AI Uses in Marketing
PDF lesson
159
P2 - AI Versus Authenticity: The High-Stakes Trade-Off in Social Media
Audio lesson
160
P2 - AI's Secret Social Life
Video lesson
161
P3 - Protect reputation: AI in Social Listening, Risk and Reputation Management Material
PDF lesson
162
P3 - Textbook - Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
163
P3 - AI Marketing Unleashed: The Essential Guardrails for Ethics
Audio lesson
164
P3 - AI & Social Media
Video lesson
165
P1 Q1: Create Smarter AI-Enhanced Content Creation & Distribution Material
20 questions
Complete 20 single-choice questions on AI-enhanced content creation and distribution. Choose the one best answer for each question.
166
P2 Q2: Typical AI Uses in Marketing Material
20 questions
Complete 20 single-choice questions on typical AI uses in marketing. Choose the one best answer for each question.
167
P3 Q3: AI in Social Listening, Risk and Reputation Management Material
20 questions
Complete 20 single-choice questions on AI social listening, reputation risk, ethics and compliance. Choose the one best answer for each question.
L11:Project Management for Social Media Campaigns – and Deliver
168
P1 - Even the most creative ideas can collapse without good organisation Material
PDF lesson
169
P1 - Textbook - Tools and Technologies for Social Media Project Management
PDF lesson
170
P1 - Stop Posting, Start Leading: The 5-Phase Project Management Framework
Audio lesson
171
P1 - Social Media Campaigns
Video lesson
172
P1 Q1: most creative ideas can collapse without good organisation Material
20 questions
173
P2 - Your Journey from Apprentice to Architect of Engagement Material
PDF lesson
174
P2 - Textbook - Project Management Life Cycle
PDF lesson
175
P2 - Stop Winging It: The 5-Phase Project Management Formula for Killer Social Media Campaigns
Audio lesson
176
P2 - Your Epic Campaign Quest
Video lesson
177
P2 Q2: Your Journey from Apprentice to Architect of Engagement Material
20 questions
178
P3 - Beyond Performance: A Strategic Framework for Campaign Evaluation Material
PDF lesson
179
P3 - Textbook - Closing: Evaluating Results and Reflecting on Lessons Learned
PDF lesson
180
P3 - Stop Stumbling at the Finish Line
Audio lesson
181
P3 - The Art of Post Mortem
Video lesson
182
P3 Q3: Beyond Performance: A Strategic Framework for Campaign Evaluation Material
20 questions
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