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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Sheen - Social Media - Marketing Executive
Instructor
Sheena karangi
23
Students
enrolled
0
0 reviews
Course details
Lectures
:
92
Quizzes
:
28
Level
:
Beginner
Description
Curriculum
Introduction
1
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
2
KSBs
Text lesson
L1: Exploring Social Media Channels
3
P1- Exploring Social Media Channels 24/10/2025
1 hour
4
P1- Exploring Social Media Channels
PDF lesson
5
Q1- Exploring Social Media Channels
10 questions
6
P2- Professional Network and B2B Marketing 24/10/2025
5 mins
7
P2- Professional Network and B2B Marketing
PDF lesson
8
Q2– Professional Networking and B2B Marketing
10 questions
9
P3-Real time Updates & Engagement 24/10/2025
5 mins
10
P3-Real time Updates & Engagement
PDF lesson
11
Q3–Real time Updates & Engagement
10 questions
12
P4-Summary
PDF lesson
L2: Exploring Social Media Channels: Strengths, Limitations, and Strategic Uses
13
P1-Introduction to Social Media Platforms and Key Concepts 24/10/2025
1 h
14
Introduction to Social Media Platforms and Key Concepts
PDF lesson
15
Q1-Introduction to Social Media Platforms and Key Concepts
10 questions
16
P2-Comparing Platforms, Content Mapping, and Engagement Strategies 24/10/2025
5 mins
17
Comparing Platforms, Content Mapping, and Engagement Strategies
PDF lesson
18
Q2-Comparing Platforms, Content Mapping, and Engagement Strategies
9 questions
19
P3-Platform Selection Report, KPIs, and Final Assignments 24/10/2025
50 mins
20
Platform Selection Report, KPIs, and Final Assignments
PDF lesson
L3 : Social Media Algorithms and Viral Marketing
21
P1 - Social Media Algorithms and the Science of Virality31/10/2025
1 h
22
P1 - Social Media Algorithms and the Science of Virality
PDF lesson
23
Q1 - Social Media Algorithms and the Science of Virality
19 questions
24
P2-P2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement 31/10/2025
15 mins
25
P2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement
PDF lesson
26
Q 2 - Applying Algorithm Insights Metrics, Ethics, and Strategic Measurement
10 questions
L4:Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
27
P1-Introduction 7/11/2025
30 mins
28
P1-Introduction
PDF lesson
29
P1-TB-Introduction
PDF lesson
30
P2-Behaviours — how your audience uses social media 7/11/2025
40 mins
31
P2-TB-Behaviours — how your audience uses social media
PDF lesson
32
P2-Behaviours — how your audience uses social media
PDF lesson
33
P3-Step-by-step Guide to Creating a Social Media Persona 7/11/2025
25 mins
34
P3-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
35
P3-TB-Step-by-step Guide to Creating a Social Media Persona
PDF lesson
L5: The Customer Journey and Social Media
36
P1-Customer Decision Journey 14/11/2025
Video lesson
37
P1-Customer Decision Journey
PDF lesson
38
Q1-Customer Decision Journey
10 questions
39
P2- Buy - The moment of truth 14/11/2025
Video lesson
40
P2- Buy - The moment of truth
PDF lesson
41
Q2-Buy - The moment of truth
10 questions
42
P3-Bond - Building long term relationship 14/11/2025
Video lesson
43
P3-Bond - Building long term relationship
PDF lesson
L6: Social Media Communities and User Generated Data
44
P1 - Social Media Communities and User Generic Data 21/11/2025
Video lesson
45
P1 - Social Media Communities and User Generic Data
PDF lesson
46
QUIZ 1 - Social Media Communities and User Generic Data
10 questions
47
P2 - Types of Social Media Communities
Video lesson
48
P2 - Types of Social Media Communities
PDF lesson
49
QUIZ 2 - Types of Social Media Communities
10 questions
50
P3 - Risks and Considerations
Video lesson
51
P3 - Risks and Considerations
PDF lesson
52
QUIZ 3 - Risks and Considerations
10 questions
L7: The Role of Influencers Categories, Advantages, Downsides
53
P1-The Role of Influencers Categories, Advantages, Downsides 28/11/2025
Video lesson
54
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
55
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
56
Q1-The Role of Influencers Categories, Advantages, Downsides
15 questions
57
P2-Advantages of Working with Influencers 28/1/2025
Video lesson
58
P2-Advantages of Working with Influencers
PDF lesson
59
P2-TB-Advantages of Working with Influencers
PDF lesson
60
Q2-Advantages of Working with Influencers
15 questions
61
P3-Disadvantages and Risks of Working with Influencers 28/11/2025
Video lesson
62
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
63
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
64
Q3-Disadvantages and Risks of Working with Influencers
16 questions
65
Assignment
PDF lesson
L8:Content Strategy and Copyright Framework
66
PPT-Content Strategy and Copyright Framework
Text lesson
67
P1-Introduction 5/12/2025
Video lesson
68
P1-Introduction
PDF lesson
69
P1-TB-Introduction
PDF lesson
70
Q1-Introduction
Sorry, this lesson is currently locked. You need to complete "P1-TB-Introduction" before accessing it.
15 questions
71
P2-Tailoring Content to Each Platform Different Content Types 5/12/2025
Video lesson
72
P2-Tailoring Content to Each Platform Different Content Types
PDF lesson
73
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
74
Q2: Tailoring Content to Each Platform Different Content Types
Sorry, this lesson is currently locked. You need to complete "P2-TB-Tailoring Content to Each Platform Different Content Types" before accessing it.
15 questions
75
P3-Copywriting and Content Production Process 5/12/2025
Video lesson
76
P3-Copywriting and Content Production Process
PDF lesson
77
P3-TB-Copywriting and Content Production Process
PDF lesson
78
Q3: Copywriting and Content Production Process
Sorry, this lesson is currently locked. You need to complete "P3-TB-Copywriting and Content Production Process" before accessing it.
15 questions
L9:Building the Social Media Plan Objectives, Audiences, and Tactics
79
P1-Introduction to Social Media Campaigns 12/12/2025
Video lesson
80
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
81
P1-Introduction to Social Media Campaigns
PDF lesson
82
Q1-Introduction to Social Media Campaigns
16 questions
83
P2-Using KPIs to Measure Success 12/12/2025
Video lesson
84
P2-Using KPIs to Measure Success
PDF lesson
85
Q2-Using KPIs to Measure Success
15 questions
86
P3-ROI in Social Media Marketing 12/12/2025
Video lesson
87
P3-ROI in Social Media Marketing
PDF lesson
88
Q3-ROI in Social Media Marketing
16 questions
89
Assignment Ch 8
PDF lesson
L10:Evaluating Social Media Performance Metrics and Measurement
90
P1-Understand the difference between vanity and actionable metrics 19/12/2025
Video lesson
91
P1-Understand the difference between vanity and actionable metrics
PDF lesson
92
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
93
Q1: you can’t measure it, you can’t manage it
Sorry, this lesson is currently locked. You need to complete "P1: TB-you can’t measure it, you can’t manage it" before accessing it.
15 questions
94
P2-Reach - Building Awareness and Visibility 19/12/2025
Video lesson
95
P2-Reach - Building Awareness and Visibility
PDF lesson
96
P2: TB-RACE Framework Overview
PDF lesson
97
Q2:RACE Framework Overview
Sorry, this lesson is currently locked. You need to complete "P2: TB-RACE Framework Overview" before accessing it.
15 questions
98
P3-Tracking Links & UTMs Measuring Campaign Effectiveness 19/12/2025
Video lesson
99
P3-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
100
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
101
Q2:RACE Framework Overview
Sorry, this lesson is currently locked. You need to complete "P2: TB-RACE Framework Overview" before accessing it.
15 questions
102
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
103
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
Sorry, this lesson is currently locked. You need to complete "P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness" before accessing it.
15 questions
L10:AI and Social Media
104
P1-Introduction Create Smarter A1-Enhanced Content Creation Distribution 8/1/2026
Video lesson
105
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
106
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
107
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
108
P2-Typical A1 Uses in Marketing 8/1/2026
Video lesson
109
P2-Typical AI Uses in Marketing
PDF lesson
110
P2-TB-Typical AI Uses in Marketing
PDF lesson
111
Q2-Typical AI Uses In Marketing
15 questions
112
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
113
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
114
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L11:Project Management for Social Media Campaigns – and Deliver
115
P1-Even the Most Creative Ideas can Collapse without good Organisation
Video lesson
116
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
117
P2-Your Journey from Apprentice to Architect of Engagement
Video lesson
118
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
119
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
Video lesson
120
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
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