Home
IBIS Consultancy
Project Control Professional Level 6 with ChPP Apprenticeship
User Account
{{ search }}
login/sign up
Get course
Add to wishlist
Share
Share "Tantawy– Marketing Impact and Planning Integrated Campaigns"
Facebook
Twitter
Linkedin
Telegram
WhatsApp
Copy link
Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Apprenticeship,
May 25
Tantawy– Marketing Impact and Planning Integrated Campaigns
Instructors
Dr. Ahmed Tantawy
Dr. Mohamed Farid
19
Students
enrolled
0
0 reviews
Course details
Lectures
:
293
Quizzes
:
107
Level
:
Beginner
Description
Curriculum
L1 : Marketing Definitions
1
P1-Marketing Definitions -2/5/2025
36mins
2
P1-PPT-Marketing Definitions
Text lesson
3
P1-Textbook- Marketing Definitions
Text lesson
4
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "P1-Textbook- Marketing Definitions" before accessing it.
14 questions
5
P2- Philip Kotler’s Definition -2/5/2025
25 mins
6
P2-PPT-Philip Kotler’s Definition
Text lesson
7
P2-Textbook-Philip Kotler’s Definition
Text lesson
8
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Philip Kotler’s Definition" before accessing it.
15 questions
9
P3-Marketing Concepts-2/5/2025
29 mins
10
P3-PPT-Marketing Concepts
Text lesson
11
P3-Textbook-Marketing Concepts
Text lesson
12
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Concepts" before accessing it.
15 questions
13
P4--Marketing and Customer Needs-2/5/2025
35 mins
14
P4-PPT-Marketing and Customer Needs
Text lesson
15
P4-Textbook-Marketing and Customer Needs
Text lesson
16
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Marketing and Customer Needs" before accessing it.
15 questions
17
PPT-Lecture 1
Text lesson
18
Textbook-Safeguarding and British Values
Text lesson
19
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
20
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
21
Quiz on Lecture 1
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
20 questions
22
KSBs
Text lesson
L2: Marketing Strategy And Planning
23
P1- Marketing Strategy And Planning 14/5/2025
21 mins
24
P1-PPT-Planning Integrated Channels
Text lesson
25
P1-Textbook-Planning Integrated Channels
Text lesson
26
P2-SOSTAC Frameworks 14/5/2025
37 mins
27
P2-PPT-SOSTAC Frameworks
Text lesson
28
P2-Textbook-SOSTAC Frameworks
Text lesson
29
P2-Quiz-SOSTAC Frameworks
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-SOSTAC Frameworks" before accessing it.
15 questions
30
P3-APIC 14/52025
15 mins
31
P3-PPT-APIC
Text lesson
32
P3-Textbook-APIC
Text lesson
33
P3-Quiz-APIC
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-APIC" before accessing it.
15 questions
34
P4- Most Frameworks 14/5/2025
25 mins
35
P4-PPT-Most Frameworks
Text lesson
36
P4-Textbook-Most Frameworks
Text lesson
37
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Most Frameworks" before accessing it.
15 questions
38
PPT-Lecture 2
Text lesson
39
Textbook-Lecture 2
Text lesson
40
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 2" before accessing it.
20 questions
L3:Structured Marketing Plan-part1
41
P1- Marketing Plan-part1-21/5/2025
31 mins
42
P1-PPT-Marketing Plan
Text lesson
43
P1-Textbook-Marketing Plan
Text lesson
44
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Plan" before accessing it.
15 questions
45
P2-SMART Objectives Breakdown-part1-21/5/2025
25 mins
46
P2-PPT-SMART Objectives Breakdown
Text lesson
47
P2-Textbook-SMART Objectives Breakdown
Text lesson
48
P3-Target Audience & Behaviours-21/5/2025
22 mins
49
P3-PPT-Target Audience & Behaviours
Text lesson
50
P3-Textbook-Target Audience & Behaviours
Text lesson
51
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Target Audience & Behaviours" before accessing it.
15 questions
52
P4-Competition -21/5/2025
31 mins
53
P4-PPT-Competition
Text lesson
54
P4-Textbook-Competition
Text lesson
55
Quiz-Competition
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Competition" before accessing it.
15 questions
56
Quiz-USP and SWOT Analysis
15 questions
57
PPT-Lecture 3
Text lesson
58
Textbook-Lecture 3
Text lesson
59
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 3" before accessing it.
20 questions
L4- Structured Marketing Plan - Part 2
60
P1- Marketing Plan - Part 2-27/5/2025
29 mins
61
P1-PPT-Marketing Channels
Text lesson
62
P1-Textbook-Marketing Channels
Text lesson
63
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Channels" before accessing it.
15 questions
64
P2-Messaging-27/5/2025
31 mins
65
P2-PPT-Messaging
Text lesson
66
P2-Text book-Messaging
Text lesson
67
P3-Budget Planning - Part 2-27/5/2025
24 mins
68
P3-PPT-Budget Planning
Text lesson
69
P3-Textbook-Budget Planning
Text lesson
70
P3-Quiz-Messaging
15 questions
71
P4-Implementation Example - Part 2-27/5/2025
21 mins
72
P4-PPT-Implementation Example
Text lesson
73
P4-Textbook-Implementation Example
Text lesson
74
Textbook-Lecture 4
Text lesson
75
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 4" before accessing it.
18 questions
L5:The External And Micro Marketing
76
P1-Understanding the Marketing Environment 3/6/2025
34 mins
77
P1-PPT-Understanding the Marketing Environment
Text lesson
78
P1-Textbook_PESTLE
Text lesson
79
P1-Quiz-Understanding the Marketing Environment
15 questions
80
P2-PESTLE 3/6/2025
20 mins
81
P2-PPT-PESTLE
Text lesson
82
P2-Textbook-PESTLE
Text lesson
83
P2-Quiz-PESTLE
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-PESTLE" before accessing it.
15 questions
84
P3-Porter’s Five Forces 3/6/2025
30 mins
85
P3-PPT-Porter’s Five Forces
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
Text lesson
86
P3-Textbook-Porter’s Five Forces
Text lesson
87
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
88
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
89
PPT-Lecture 5
Text lesson
90
Textbook - Lecture 5
Text lesson
91
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "Textbook - Lecture 5" before accessing it.
20 questions
L6:Internal Environment- Part1
92
P1-Internal Environment 10/6/2025
40 mins
93
P1-PPT-Internal Environment
Text lesson
94
P1-Textbook-Internal Environment
Text lesson
95
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Internal Environment" before accessing it.
15 questions
96
P2-Ethical Guidelines and Brand Values 11/6/2025
15 mins
97
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
98
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
99
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Ethical Guidelines and Brand Values" before accessing it.
15 questions
100
P3-Organisation Types & Marketing Strategy 11/6/2025
30 mins
101
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
102
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
103
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Organisation Types & Marketing Strategy" before accessing it.
15 questions
104
P4-Public Sector and Non-Profit Organisations
22 mins
105
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
106
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
107
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Public Sector and Non-Profit Organisations" before accessing it.
15 questions
108
PPT-Lecture 6
Text lesson
109
Textbook-Lecture 6
Text lesson
110
Quiz-Lecture 6
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 6" before accessing it.
20 questions
L7:Internal Environment-part2
111
P1-Aligning Internal Capabilities with Marketing Strategy 17/6/2025
45 mins
112
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
113
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
114
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Aligning Internal Capabilities with Marketing Strategy" before accessing it.
15 questions
115
P2-Corporate Goals and How They Shape Marketing Decisions 17/6/2025
22 mins
116
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
117
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
118
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Corporate Goals and How They Shape Marketing Decisions" before accessing it.
15 questions
119
P3-Marketing Risk Management and Internal Factors 17/6/2025
25 mins
120
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
121
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
122
P3-Quiz-Marketing Risk Management and Internal Factors
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Risk Management and Internal Factors" before accessing it.
15 questions
123
P4-Conclusion and Key Takeaways 17/6/2025
5 mins
124
P4-PPT-Conclusion and Key Takeaways
Text lesson
125
P4-Textbook-Conclusion and Key Takeaways
Text lesson
126
P4-Quiz-Conclusion and Key Takeaways
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Conclusion and Key Takeaways" before accessing it.
15 questions
127
PPT-Lecture 7
Text lesson
128
Textbook-Lecture7
Text lesson
129
Quiz-Lecture 7
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture7" before accessing it.
20 questions
L8:Understanding Customer Behaviour and Segmentation
130
P1-Market Segmentation 24/6/2025
Video lesson
131
P1-PPT_Market Segmentation
Text lesson
132
P1-Textbook-Market Segmentation
Text lesson
133
P1-Quiz-Market Segmentation
15 questions
134
P2-Factors Influencing Buyer Behaviour 24/6/2025
20 mins
135
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
136
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
137
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
138
P3-Consumer Decision-Making Process 24/6/2025
20 mins
139
P3-Quiz-Consumer Decision-Making Process
15 questions
140
P3-PPT-Consumer Decision-Making Process
Text lesson
141
P3-Textbook-Consumer Decision-Making Process
Text lesson
142
P4-Creating Buyer Personas 24/6/2025
7 mins
143
P4-PPT-Creating Buyer Personas
Text lesson
144
P4-Textbook-Creating Buyer Personas
Text lesson
145
P4-Quiz-Creating Buyer Personas
15 questions
146
PPT-Lecture 8
Text lesson
147
Textbook-Lecture 8
Text lesson
148
Quiz-Lecture 8
20 questions
L9: Understanding Different Types of Customers
149
P1-Customer Behaviour 1/7/2025
30 mins
150
P1-PPT-Customer Behaviour
Text lesson
151
P1-Textbook-Customer Behaviour
Text lesson
152
P1-Quiz-Customer Behaviour
15 questions
153
P2-Adoption of Innovation 1/7/2025
41 mins
154
P2-PPT-Adoption of Innovation
Text lesson
155
P2-Textbook-Adoption of Innovation
Text lesson
156
P2-Quiz - Adoption of Innovation
15 questions
157
P3-Brand Positioning and its Influence on Buyer Decisions 1/7/2025
15 mins
158
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
159
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
160
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
161
P4-Relationship Marketing and Customer Loyalty 1/7/2025
15 mins
162
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
163
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
164
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
165
PPT-Lecture 9
Text lesson
166
Textbook-Lecture 9
Text lesson
167
Quiz-Lecture 9
20 questions
L10:Marketing Research, Marketing Information
168
P1-The Marketing Information System and Commercial (marketing) Intelligence 8/7/2025
55 mins
169
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
170
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
171
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
15 questions
172
P2-The Marketing Research Process 8/7/2025
15 mins
173
P2-PPT-The Marketing Research Process
Text lesson
174
P2-Textbook-The Marketing Research Process
Text lesson
175
P2-Quiz-The Marketing Research Process
15 questions
176
P3-Case Study: Tesco’s Data-Driven Insights 8/7/2025
20 mins
177
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
178
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
179
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
9 questions
180
P4-Data Protection 8/7/2025
12 mins
181
P4-PPT-Data Protection
Text lesson
182
P4-Textbook-Data Protection
Text lesson
183
P4-Quiz-Data Protection
15 questions
184
PPT-Lecture 10
Text lesson
185
Textbook-Lecture 10
Text lesson
186
Quiz Lecture 10
20 questions
L11: Sources of Primary Data in Marketing
187
P1-Introduction About Primary Data 15/7/2025
1 hour
188
P1-PPT-Introduction About Primary Data
Text lesson
189
P1-Textbook-Introduction About Primary Data
Text lesson
190
P1-Quiz-Introduction About Primary Data
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Introduction About Primary Data" before accessing it.
15 questions
191
P2-Focus Groups (Qualitative) 15/7/2025
5 mins
192
P2-PPT-Focus Groups (Qualitative)
Text lesson
193
P2-Textbook-Focus Groups (Qualitative)
Text lesson
194
P2-Quiz-Focus Groups (Qualitative)
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Focus Groups (Qualitative)" before accessing it.
15 questions
195
P3-Experiments and Test Marketing (Quantitative) 15/7/2025
40 mins
196
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
197
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
198
P3-Quiz-Experiments and Test Marketing (Quantitative)
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Experiments and Test Marketing (Quantitative)" before accessing it.
15 questions
199
P4-Econclusion – Primary Data Collection 15/7/2025
10 mins
200
P4-PPT-Conclusion – Primary Data Collection
Text lesson
201
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
202
P4-Quiz-Econclusion – Primary Data Collection
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Conclusion – Primary Data Collection" before accessing it.
15 questions
203
PPT-Lecture 11
Text lesson
204
Textbook-Lecture 11
Text lesson
205
Quiz-Lecture 11
20 questions
L12:Sources of Secondary Data in Marketing
206
P1-P1-Internal Secondary Data Sources 22/7/2025
32 min
207
P1-PPT-Internal Secondary Data Sources
Text lesson
208
P1-Textbook-Internal Secondary Data Sources
Text lesson
209
P1-Quiz-Internal Secondary Data Sources
15 questions
210
P2-P2-External Secondary Data Sources 22/7/2025
Video lesson
211
P2-Textbook-External Secondary Data Sources
Text lesson
212
P2-PPT-External Secondary Data Sources
Text lesson
213
P2-Quiz-External Secondary Data Sources
15 questions
214
P3-P3-Using Secondary Data Effectively 22/7/2025
20 mins
215
P3-Textbook-Using Secondary Data Effectively
Text lesson
216
P3-PPT-Using Secondary Data Effectively
Text lesson
217
P3-Quiz-Using Secondary Data Effectively
15 questions
218
P4-Forecasting & Planning with Data 22/7/2025
32 mins
219
P4-PPT-Forecasting & Planning with Data
Text lesson
220
P4-Textbook-Forecasting & Planning with Data
Text lesson
221
P4-Quiz-Forecasting & Planning with Data
15 questions
222
PPT-Lecture 12
Text lesson
223
Textbook-Lecture 12
Text lesson
224
Quiz-Lecture 12
20 questions
L13:Applying Environmental Insights To Marketing Strategy And Planning
225
P1-SWOT – Bridging Insight and Action 29/7/2025
40 mins
226
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
227
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
228
P1-Quiz-SWOT – Bridging Insight and Action
15 questions
229
P2-Influencing Marketing Objectives and Strategy 29/7/2025
30 mins
230
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
231
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
232
P2-Quiz-Influencing Marketing Objectives and Strategy
15 questions
233
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 29/7/2025
7 mins
234
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
235
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
236
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
15 questions
237
P4-Strategic Agility 29/7/2025
20 mins
238
P4-PPT-Strategic Agility
Text lesson
239
P4-Textbook-Strategic Agility
Text lesson
240
P4-Quiz-Strategic Agility
15 questions
241
PPT-Lecture 13
Text lesson
242
Textbook-Lecture 13
Text lesson
243
Quiz-Lecture 13
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy
244
P1-Introduction 5/8/2025
35 mins
245
Introduction
PDF lesson
246
Q1-Introduction
15 questions
247
P2-Understanding the 7Ps 5/8/2025
10 mins
248
Understanding the 7Ps
PDF lesson
249
Q2-Understanding the 7Ps
15 questions
250
P3-Product – What Are You Selling? 5/8/2025
55 mins
251
Product – What Are You Selling?
PDF lesson
252
Product – What Are You Selling?
PDF lesson
253
Q3-Product – What Are You Selling?
15 questions
254
PPT-Lecture 14
Text lesson
255
Texbook-Lecture 14
Text lesson
256
Quiz-Lecture 14
20 questions
L15:Product – Understanding What You Sell
257
P1-Place Distribution Channels and Access 12/8/2025
27 mins
258
P1-Place Distribution Channels and Access
PDF lesson
259
P1-Textbook-Place Distribution Channels and Access
PDF lesson
260
Q1-Place Distribution Channels and Access
15 questions
261
P2-Promotion Communicating Your Offer 12/8/2025
20 mins
262
P2-Promotion Communicating Your Offer
PDF lesson
263
P2-TextbookPromotion Communicating Your Offer
PDF lesson
264
Q2-Promotion Communicating Your Offer
15 questions
265
P3-Process – Systems and Journeys 12/8/2025
10 mins
266
P3-Process Systems and Journeys 12/8/2025
PDF lesson
267
P3-Textbook-Process Systems and Journeys
PDF lesson
268
Q3-Process Systems and Journeys
15 questions
269
P4-Process – Systems and Journeys 12/8/2025
30 mins
L16:Product – Understanding What You Sell
270
P1-Managing the Product Portfolio 19/8/2025
50 mins
271
P1-Managing the Product Portfolio
PDF lesson
272
P1-Textbook-Managing the Product Portfolio
PDF lesson
273
Q1-Managing the Product Portfolio
10 questions
274
P2-Branding: Identity and Positioning 19/8/2025
15 mins
275
P2-Branding: Identity and Positioning
PDF lesson
276
P2-Textbook-Branding: Identity and Positioning
PDF lesson
277
Q2-Branding: Identity and Positioning
10 questions
278
P3-Packaging: More Than Just a Wrapper 19/8/2025
10 mins
279
P3-Packaging: More Than Just a Wrapper
PDF lesson
280
P3-Textbook-New Product Development (NPD)
PDF lesson
281
Q3-Packaging: More Than Just a Wrapper
10 questions
282
P4-New Product Development (NPD) 19/8/2025
20 mins
283
P4-New Product Development (NPD)
PDF lesson
284
P4-Textbook-New Product Development (NPD)
PDF lesson
285
Q4-New Product Development (NPD)
20 questions
286
َQ-L16:Product – Understanding What You Sell
19 questions
L17- Price - Strategies, Psychology, and Tools in Marketing
287
P1- Introduction 26-8-2025
35 mins
288
P1-Introduction
PDF lesson
Kindly find the attached document
289
P1-Textbook -Introduction
Text lesson
290
Q1-Introduction
10 questions
291
P2-Pricing objectives and strategic role of price 26-8-2025
20 mins
292
P2-Pricing objectives and strategic role of price
PDF lesson
Kindly find the attached document
293
P2- Textbook-Pricing objectives and strategic role of price
Text lesson
294
Q2-Pricing objectives and strategic role of price
10 questions
295
P3-Pricing Models and Approaches 26-8-2025
35 mins
296
P3- Pricing Models and Approaches
PDF lesson
297
P3-Textbook- Pricing models and approaches
Text lesson
298
Q3-Pricing models and approaches
10 questions
299
Q-L17- Price - Strategies, Psychology, and Tools in Marketing
20 questions
L18_Price - Strategies, Psychology, and Tools in Marketing _Part 2
300
P1-Price Elasticity Of Demand 2-9-2025.
35 mins
301
P1-Price Elasticity Of Demand
Text lesson
302
P1-Textbook-Price Elasticity Of Demand
Text lesson
303
Q1-Price Elasticity Of Demand
10 questions
304
P2-Collaboration (Internal Depatments& Stakeholders) 2-9-2025
35 mins
305
P2-Collaboration (Internal Depatments& Stakeholders)
Text lesson
306
P2-Textbook-Collaboration (Internal Depatments& Stakeholders)
Text lesson
307
Q2-Collaboration (Internal Depatments& Stakeholders)
10 questions
308
P3-Brand Loyalty vs. Price Competition 2-9-2025
12 mins
309
P3-Brand Loyalty vs. Price Competition
Text lesson
310
P3-Textbook-Brand Loyalty vs. Price Competition
Text lesson
311
Q3-Brand Loyalty vs. Price Competition
10 questions
312
P4-Price and the Marketing Plan Matter 2-9-2025
12 mins
313
P4-Price and the Marketing Plan Matter
Text lesson
314
P4-Textbook-Price and the Marketing Plan Matter
Text lesson
315
Q4-Price and the Marketing Plan Matter
10 questions
316
Q- L18_Price - Strategies, Psychology, and Tools in Marketing _Part 2
20 questions
L19:Promotion – How Businesses Attract Customers.
317
P1-Introduction 9/9/2025
25 mins
318
P1-Introduction.
Text lesson
319
P1-Textbook-Introduction.
Text lesson
320
Q1-Introduction.
10 questions
321
P2-The Promotional Mix 9/9/2025
30 mins
322
P2-The Promotional Mix.
Text lesson
323
P2-Textbook-The Promotional Mix.
Text lesson
324
Q2-The Promotional Mix.
10 questions
325
P3-Public Relations (PR) 9/9/2025
15 mins
326
P3-Sales Promotion and Public Relations (PR).
Text lesson
327
P3-Textbook- Sales Promotion and Public Relations (PR).
Text lesson
328
Q3-Sales Promotion and Public Relations (PR).
10 questions
329
P4-Direct and Digital Marketing 9/9/2025
25 mins
330
P4-Direct and Digital Marketing.
Text lesson
331
P4-Textbook-Direct and Digital Marketing.
Text lesson
332
Q4-Direct and Digital Marketing.
10 questions
333
Q-L19:Promotion – How Businesses Attract Customers.
20 questions
L20:Promotion – How Businesses Attract Customers-Part2.
334
P1-The Rise of Digital and Social Media Marketing 16/9/2025
40 mins
335
P1-The Rise of Digital and Social Media Marketing.
Text lesson
336
P1-Textbook-The Rise of Digital and Social Media Marketing.
Text lesson
337
Q1-The Rise of Digital and Social Media Marketing.
10 questions
338
P2-Ethical and Legal Considerations in Promotional Activities
15 mins
339
P2-Ethical and Legal Considerations in Promotional Activities.
Text lesson
340
P2-Textbook-Ethical and Legal Considerations in Promotional Activities.
Text lesson
341
Q2-Ethical and Legal Considerations in Promotional Activities.
10 questions
342
P3-Promotion, Branding, and Customer Engagement 16/9/2025
30 mins
343
P3-Promotion, Branding, and Customer Engagement.
Text lesson
344
P3-Textbook-Promotion, Branding, and Customer Engagement.
Text lesson
345
Q3-Promotion, Branding, and Customer Engagement.
10 questions
346
P4-Bringing It All Together – Promotion in the Marketing Plan and Beyond
15 mins
347
P4-Bringing It All Together – Promotion in the Marketing Plan and Beyond.
Text lesson
348
P4-Bringing It All Together –Textbook- Promotion in the Marketing Plan and Beyond.
Text lesson
349
Q4-Bringing It All Together – Promotion in the Marketing Plan and Beyond.
10 questions
350
Q5-L19:Promotion – How Businesses Attract Customers.
20 questions
L21:Place: Where and How Customers Buy
351
P1-Introduction.
40mins
352
P1-Introduction.
PDF lesson
353
P1-Textbook-Introduction.
Text lesson
354
Q1-Introduction.
10 questions
355
P2-Supply Chain Optimisation & Logistics in Marketing.
15 mins
356
P2-Supply Chain Optimisation & Logistics in Marketing.
PDF lesson
357
P2-Textbook-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
358
Q2-Supply Chain Optimisation & Logistics in Marketing.
10 questions
359
P3-Modern Distribution Approaches and Omnichannel Strategies.
20 mins
360
P3-Modern Distribution Approaches and Omnichannel Strategies.
PDF lesson
361
P3-Textbook-Modern Distribution Approaches and Omnichannel Strategies.
Text lesson
362
Q3-Modern Distribution Approaches and Omnichannel Strategies.
10 questions
363
P4-Place in the Marketing Plan.
5mins
364
P4-Place in the Marketing Plan.
PDF lesson
365
P4-Textbook-Place in the Marketing Plan.
Text lesson
366
Q4-Place in the Marketing Plan.
10 questions
367
Q4-Lecture21.
20 questions
L22:Place: Where and How Customers Buy
368
P1-Supply Chain Optimisation & Logistics in Marketing 30/9/2025
50 mins
369
P1-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
Kindly find the attached document.
370
P1-Textbook-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
371
Q2-Supply Chain Optimisation & Logistics in Marketing.
10 questions
372
P2-Practical Application.
25 mins
373
P2-Practical Application.
Text lesson
374
P2-Textbook-Practical Application.
Text lesson
375
Q2-Practical Application.
10 questions
376
3-Place in the Marketing Plan 30/9/2025
7 mins
377
P3-Place in the Marketing Plan.
Text lesson
378
P3-Textbook-Place in the Marketing Plan.
Text lesson
379
Q3-Place in the Marketing Plan.
10 questions
380
P4-Conclusion.
Text lesson
381
P4-Textbook-Conclusion.
Text lesson
382
Q4-Lecture22.
20 questions
383
P4-Conclusion 30/9/2025
15 mins
L23:Becoming a Marketing Executive – Project Management
384
P1-Introduction 10/7/2025.
50 mins
385
P1-Introduction.
PDF lesson
386
P1-Textbook-Introduction.
Text lesson
387
Q1-Introduction.
10 questions
388
P2-Budgeting in Marketing Projects 10/7/2025.
25 mins
389
P2-Budgeting in Marketing Projects.
PDF lesson
390
P2-Textbook-Budgeting in Marketing Projects.
Text lesson
391
Q2-Budgeting in Marketing Projects.
10 questions
392
P3-Time Management and Organisation 10/7/2025.
10 mins
393
P3-Time Management and Organisation.
PDF lesson
394
P3-Textbook-Time Management and Organisation.
Text lesson
395
Q3-Time Management and Organisation.
10 questions
396
P4-Templates and Visual Aids to Support Your Journey 10/7/2025.
Video lesson
397
P4-Templates and Visual Aids to Support Your Journey.
PDF lesson
398
P4-Textbook-Templates and Visual Aids to Support Your Journey.
Text lesson
399
Q4-Templates and Visual Aids to Support Your Journey.
10 questions
400
Q5-lecture23.
20 questions
Reviews
Please,
login
to leave a review
Grade
Grade details
Course:
Student:
Enrollment date:
Course completion date:
Grade:
Grade Points
Grade Range
Regenerate Grades
Exams:
Sign in to account to see your Grade
Sign In
Popular courses
Introduction for Market research
Free
By Dr. Ahmed Tantawy
Social Media Marketing
By Dr.Rebekah
Marketing Essentials Certificate
Free
By Dr. Ahmed Tantawy
MBA - Level 7 - Marketing Strategy
By Prof. Charl Sevel
Popular Courses
Introduction for Market research
By Dr. Ahmed Tantawy
Social Media Marketing
By Dr.Rebekah
Marketing Essentials Certificate
By Dr. Ahmed Tantawy
Sign In
The password must have a minimum of 8 characters of numbers and letters, contain at least 1 capital letter
I want to sign up as instructor
Remember me
Sign In
Sign Up
Restore password
Send reset link
Password reset link sent
to your email
Close
Your application is sent
We'll send you an email as soon as your application is approved.
Go to Profile
No account?
Sign Up
Sign In
Lost Password?