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Marketing Executive Level 4 - Apprenticeship,
May 25
Tantawy– Marketing Impact and Planning Integrated Campaigns
Instructors
Dr. Ahmed Tantawy
Dr. Mohamed Farid
10
Students
enrolled
0
0 reviews
Description
Curriculum
Reviews
Grade
L1 : Marketing Definitions
1
P1-Marketing Definitions -2/5/2025
36mins
2
P1-PPT-Marketing Definitions
Text lesson
3
P1-Textbook- Marketing Definitions
Text lesson
4
P1-Quiz- Marketing Definitions
14 questions
5
P2- Philip Kotler’s Definition -2/5/2025
25 mins
6
P2-PPT-Philip Kotler’s Definition
Text lesson
7
P2-Textbook-Philip Kotler’s Definition
Text lesson
8
P2-Quiz-Philip Kotler’s Definition
15 questions
9
P3-Marketing Concepts-2/5/2025
29 mins
10
P3-PPT-Marketing Concepts
Text lesson
11
P3-Textbook-Marketing Concepts
Text lesson
12
P3-Quiz- Marketing Concepts
15 questions
13
P4--Marketing and Customer Needs-2/5/2025
35 mins
14
P4-PPT-Marketing and Customer Needs
Text lesson
15
P4-Textbook-Marketing and Customer Needs
Text lesson
16
P4-Quiz-Marketing and Customer Needs
15 questions
17
PPT-Lecture 1
Text lesson
18
Textbook-Safeguarding and British Values
Text lesson
19
Textbook-Marketing Executive Apprenticeship
Text lesson
20
Textbook- Introduction Marketing Definition
Text lesson
21
Quiz on Lecture 1
20 questions
L2: Marketing Strategy And Planning
22
P1- Marketing Strategy And Planning 14/5/2025
21 mins
23
P1-PPT-Planning Integrated Channels
Text lesson
24
P1-Textbook-Planning Integrated Channels
Text lesson
25
P2-SOSTAC Frameworks 14/5/2025
37 mins
26
P2-PPT-SOSTAC Frameworks
Text lesson
27
P2-Textbook-SOSTAC Frameworks
Text lesson
28
P2-Quiz-SOSTAC Frameworks
15 questions
29
P3-APIC 14/52025
15 mins
30
P3-PPT-APIC
Text lesson
31
P3-Textbook-APIC
Text lesson
32
P3-Quiz-APIC
15 questions
33
P4- Most Frameworks 14/5/2025
25 mins
34
P4-PPT-Most Frameworks
Text lesson
35
P4-Textbook-Most Frameworks
Text lesson
36
P4-Quiz-Most Frameworks
15 questions
37
PPT-Lecture 2
Text lesson
38
Textbook-Lecture 2
Text lesson
39
Quiz- Lecture 2
20 questions
L3- Structured Marketing Plan-part1
40
P1- Marketing Plan-part1-21/5/2025
31 mins
41
P1-PPT-Marketing Plan
Text lesson
42
P1-Textbook-Marketing Plan
Text lesson
43
Quiz-Marketing Plan
15 questions
44
P2-SMART Objectives Breakdown-part1-21/5/2025
25 mins
45
P2-PPT-SMART Objectives Breakdown
Text lesson
46
P2-Textbook-SMART Objectives Breakdown
Text lesson
47
P3-Target Audience & Behaviours-21/5/2025
22 mins
48
P3-PPT-Target Audience & Behaviours
Text lesson
49
P3-Textbook-Target Audience & Behaviours
Text lesson
50
Quiz-Target Audience &Behaviours
15 questions
51
P4-Competition -21/5/2025
31 mins
52
P4-PPT-Competition
Text lesson
53
P4-Textbook-Competition
Text lesson
54
Quiz-Competition
15 questions
55
Quiz-USP and SWOT Analysis
15 questions
56
PPT-Lecture 3
Text lesson
57
Textbook-Lecture 3
Text lesson
58
Quiz - Lecture 3
20 questions
L4- Structured Marketing Plan - Part 2
59
P1- Marketing Plan - Part 2-27/5/2025
29 mins
60
P1-PPT-Marketing Channels
Text lesson
61
P1-Textbook-Marketing Channels
Text lesson
62
P1-Quiz-Marketing Channels
15 questions
63
P2-Messaging-27/5/2025
31 mins
64
P2-PPT-Messaging
Text lesson
65
P2-Text book-Messaging
Text lesson
66
P3-Budget Planning - Part 2-27/5/2025
24 mins
67
P3-PPT-Budget Planning
Text lesson
68
P3-Textbook-Budget Planning
Text lesson
69
P3-Quiz-Messaging
15 questions
70
P4-Implementation Example - Part 2-27/5/2025
21 mins
71
P4-PPT-Implementation Example
Text lesson
72
P4-Textbook-Implementation Example
Text lesson
73
Textbook-Lecture 4
Text lesson
74
Quiz - Lecture 4
19 questions
L5:The External And Micro Marketing
75
P1-Understanding the Marketing Environment 3/6/2025
34 mins
76
P1-PPT-Understanding the Marketing Environment
Text lesson
77
P1-Textbook_PESTLE
Text lesson
78
P1-Quiz-Understanding the Marketing Environment
15 questions
79
P2-PESTLE 3/6/2025
20 mins
80
P2-PPT-PESTLE
Text lesson
81
P2-Textbook-PESTLE
Text lesson
82
P2-Quiz-PESTLE
14 questions
83
P3-Porter’s Five Forces 3/6/2025
30 mins
84
P3-PPT-Porter’s Five Forces
Text lesson
85
P3-Textbook-Porter’s Five Forces
Text lesson
86
P3-Quiz-Porter’s Five Forces -part1
15 questions
87
P4-Quiz-Porter’s Five Forces-part2
15 questions
88
PPT-Lecture 5
Text lesson
89
Textbook - Lecture 5
Text lesson
90
Quiz-Lecture 5
21 questions
L6:Internal Environment- Part1
91
P1-Internal Environment 10/6/2025
40 mins
92
P1-PPT-Internal Environment
Text lesson
93
P1-Textbook-Internal Environment
Text lesson
94
P1-Quiz-Internal Environment
15 questions
95
P2-Ethical Guidelines and Brand Values 11/6/2025
15 mins
96
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
97
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
98
P2-Quiz-Ethical Guidelines and Brand Values
15 questions
99
P3-Organisation Types & Marketing Strategy 11/6/2025
30 mins
100
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
101
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
102
P3-Quiz-Organisation Types & Marketing Strategy
15 questions
103
P4-Public Sector and Non-Profit Organisations
22 mins
104
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
105
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
106
P4-Quiz-Public Sector and Non-Profit Organisations
15 questions
107
PPT-Lecture 6
Text lesson
108
Textbook-Lecture 6
Text lesson
109
Quiz-Lecture 6
20 questions
L7:Internal Environment-part2
110
P1-Aligning Internal Capabilities with Marketing Strategy 17/6/2025
45 mins
111
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
112
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
113
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
15 questions
114
P2-Corporate Goals and How They Shape Marketing Decisions 17/6/2025
22 mins
115
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
116
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
117
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
15 questions
118
P3-Marketing Risk Management and Internal Factors 17/6/2025
25 mins
119
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
120
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
121
P3-Quiz-Marketing Risk Management and Internal Factors
15 questions
122
P4-Conclusion and Key Takeaways 17/6/2025
5 mins
123
P4-PPT-Conclusion and Key Takeaways
Text lesson
124
P4-Textbook-Conclusion and Key Takeaways
Text lesson
125
P4-Quiz-Conclusion and Key Takeaways
15 questions
126
PPT-Lecture 7
Text lesson
127
Textbook-Lecture7
Text lesson
128
Quiz-Lecture 7
20 questions
L8:Understanding Customer Behaviour and Segmentation
129
PPT-Lecture 8
Text lesson
130
Textbook-Lecture 8
Text lesson
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Course details
Lectures
98
Quizzes
32
Level
Beginner
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