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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Apprenticeship,
May 25
Tantawy– Marketing Impact and Planning Integrated Campaigns
Instructors
Dr. Ahmed Tantawy
Dr. Mohamed Farid
15
Students
enrolled
0
0 reviews
Course details
Lectures
:
190
Quizzes
:
64
Level
:
Beginner
Description
Curriculum
L1 : Marketing Definitions
1
P1-Marketing Definitions -2/5/2025
36mins
2
P1-PPT-Marketing Definitions
Text lesson
3
P1-Textbook- Marketing Definitions
Text lesson
4
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "P1-Textbook- Marketing Definitions" before accessing it.
14 questions
5
P2- Philip Kotler’s Definition -2/5/2025
25 mins
6
P2-PPT-Philip Kotler’s Definition
Text lesson
7
P2-Textbook-Philip Kotler’s Definition
Text lesson
8
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Philip Kotler’s Definition" before accessing it.
15 questions
9
P3-Marketing Concepts-2/5/2025
29 mins
10
P3-PPT-Marketing Concepts
Text lesson
11
P3-Textbook-Marketing Concepts
Text lesson
12
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Concepts" before accessing it.
15 questions
13
P4--Marketing and Customer Needs-2/5/2025
35 mins
14
P4-PPT-Marketing and Customer Needs
Text lesson
15
P4-Textbook-Marketing and Customer Needs
Text lesson
16
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Marketing and Customer Needs" before accessing it.
15 questions
17
PPT-Lecture 1
Text lesson
18
Textbook-Safeguarding and British Values
Text lesson
19
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
20
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
21
Quiz on Lecture 1
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
20 questions
22
KSBs
Text lesson
L2: Marketing Strategy And Planning
23
P1- Marketing Strategy And Planning 14/5/2025
21 mins
24
P1-PPT-Planning Integrated Channels
Text lesson
25
P1-Textbook-Planning Integrated Channels
Text lesson
26
P2-SOSTAC Frameworks 14/5/2025
37 mins
27
P2-PPT-SOSTAC Frameworks
Text lesson
28
P2-Textbook-SOSTAC Frameworks
Text lesson
29
P2-Quiz-SOSTAC Frameworks
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-SOSTAC Frameworks" before accessing it.
15 questions
30
P3-APIC 14/52025
15 mins
31
P3-PPT-APIC
Text lesson
32
P3-Textbook-APIC
Text lesson
33
P3-Quiz-APIC
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-APIC" before accessing it.
15 questions
34
P4- Most Frameworks 14/5/2025
25 mins
35
P4-PPT-Most Frameworks
Text lesson
36
P4-Textbook-Most Frameworks
Text lesson
37
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Most Frameworks" before accessing it.
15 questions
38
PPT-Lecture 2
Text lesson
39
Textbook-Lecture 2
Text lesson
40
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 2" before accessing it.
20 questions
L3:Structured Marketing Plan-part1
41
P1- Marketing Plan-part1-21/5/2025
31 mins
42
P1-PPT-Marketing Plan
Text lesson
43
P1-Textbook-Marketing Plan
Text lesson
44
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Plan" before accessing it.
15 questions
45
P2-SMART Objectives Breakdown-part1-21/5/2025
25 mins
46
P2-PPT-SMART Objectives Breakdown
Text lesson
47
P2-Textbook-SMART Objectives Breakdown
Text lesson
48
P3-Target Audience & Behaviours-21/5/2025
22 mins
49
P3-PPT-Target Audience & Behaviours
Text lesson
50
P3-Textbook-Target Audience & Behaviours
Text lesson
51
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Target Audience & Behaviours" before accessing it.
15 questions
52
P4-Competition -21/5/2025
31 mins
53
P4-PPT-Competition
Text lesson
54
P4-Textbook-Competition
Text lesson
55
Quiz-Competition
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Competition" before accessing it.
15 questions
56
Quiz-USP and SWOT Analysis
15 questions
57
PPT-Lecture 3
Text lesson
58
Textbook-Lecture 3
Text lesson
59
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 3" before accessing it.
20 questions
L4- Structured Marketing Plan - Part 2
60
P1- Marketing Plan - Part 2-27/5/2025
29 mins
61
P1-PPT-Marketing Channels
Text lesson
62
P1-Textbook-Marketing Channels
Text lesson
63
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Channels" before accessing it.
15 questions
64
P2-Messaging-27/5/2025
31 mins
65
P2-PPT-Messaging
Text lesson
66
P2-Text book-Messaging
Text lesson
67
P3-Budget Planning - Part 2-27/5/2025
24 mins
68
P3-PPT-Budget Planning
Text lesson
69
P3-Textbook-Budget Planning
Text lesson
70
P3-Quiz-Messaging
15 questions
71
P4-Implementation Example - Part 2-27/5/2025
21 mins
72
P4-PPT-Implementation Example
Text lesson
73
P4-Textbook-Implementation Example
Text lesson
74
Textbook-Lecture 4
Text lesson
75
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 4" before accessing it.
18 questions
L5:The External And Micro Marketing
76
P1-Understanding the Marketing Environment 3/6/2025
34 mins
77
P1-PPT-Understanding the Marketing Environment
Text lesson
78
P1-Textbook_PESTLE
Text lesson
79
P1-Quiz-Understanding the Marketing Environment
15 questions
80
P2-PESTLE 3/6/2025
20 mins
81
P2-PPT-PESTLE
Text lesson
82
P2-Textbook-PESTLE
Text lesson
83
P2-Quiz-PESTLE
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-PESTLE" before accessing it.
15 questions
84
P3-Porter’s Five Forces 3/6/2025
30 mins
85
P3-PPT-Porter’s Five Forces
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
Text lesson
86
P3-Textbook-Porter’s Five Forces
Text lesson
87
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
88
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
89
PPT-Lecture 5
Text lesson
90
Textbook - Lecture 5
Text lesson
91
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "Textbook - Lecture 5" before accessing it.
20 questions
L6:Internal Environment- Part1
92
P1-Internal Environment 10/6/2025
40 mins
93
P1-PPT-Internal Environment
Text lesson
94
P1-Textbook-Internal Environment
Text lesson
95
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Internal Environment" before accessing it.
15 questions
96
P2-Ethical Guidelines and Brand Values 11/6/2025
15 mins
97
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
98
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
99
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Ethical Guidelines and Brand Values" before accessing it.
15 questions
100
P3-Organisation Types & Marketing Strategy 11/6/2025
30 mins
101
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
102
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
103
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Organisation Types & Marketing Strategy" before accessing it.
15 questions
104
P4-Public Sector and Non-Profit Organisations
22 mins
105
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
106
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
107
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Public Sector and Non-Profit Organisations" before accessing it.
15 questions
108
PPT-Lecture 6
Text lesson
109
Textbook-Lecture 6
Text lesson
110
Quiz-Lecture 6
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 6" before accessing it.
20 questions
L7:Internal Environment-part2
111
P1-Aligning Internal Capabilities with Marketing Strategy 17/6/2025
45 mins
112
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
113
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
114
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Aligning Internal Capabilities with Marketing Strategy" before accessing it.
15 questions
115
P2-Corporate Goals and How They Shape Marketing Decisions 17/6/2025
22 mins
116
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
117
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
118
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Corporate Goals and How They Shape Marketing Decisions" before accessing it.
15 questions
119
P3-Marketing Risk Management and Internal Factors 17/6/2025
25 mins
120
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
121
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
122
P3-Quiz-Marketing Risk Management and Internal Factors
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Risk Management and Internal Factors" before accessing it.
15 questions
123
P4-Conclusion and Key Takeaways 17/6/2025
5 mins
124
P4-PPT-Conclusion and Key Takeaways
Text lesson
125
P4-Textbook-Conclusion and Key Takeaways
Text lesson
126
P4-Quiz-Conclusion and Key Takeaways
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Conclusion and Key Takeaways" before accessing it.
15 questions
127
PPT-Lecture 7
Text lesson
128
Textbook-Lecture7
Text lesson
129
Quiz-Lecture 7
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture7" before accessing it.
20 questions
L8:Understanding Customer Behaviour and Segmentation
130
P1-Market Segmentation 24/6/2025
Video lesson
131
P1-PPT_Market Segmentation
Text lesson
132
P1-Textbook-Market Segmentation
Text lesson
133
P1-Quiz-Market Segmentation
15 questions
134
P2-Factors Influencing Buyer Behaviour 24/6/2025
20 mins
135
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
136
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
137
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
138
P3-Consumer Decision-Making Process 24/6/2025
20 mins
139
P3-Quiz-Consumer Decision-Making Process
15 questions
140
P3-PPT-Consumer Decision-Making Process
Text lesson
141
P3-Textbook-Consumer Decision-Making Process
Text lesson
142
P4-Creating Buyer Personas 24/6/2025
7 mins
143
P4-PPT-Creating Buyer Personas
Text lesson
144
P4-Textbook-Creating Buyer Personas
Text lesson
145
P4-Quiz-Creating Buyer Personas
15 questions
146
PPT-Lecture 8
Text lesson
147
Textbook-Lecture 8
Text lesson
148
Quiz-Lecture 8
20 questions
L9: Understanding Different Types of Customers
149
P1-Customer Behaviour 1/7/2025
30 mins
150
P1-PPT-Customer Behaviour
Text lesson
151
P1-Textbook-Customer Behaviour
Text lesson
152
P1-Quiz-Customer Behaviour
15 questions
153
P2-Adoption of Innovation 1/7/2025
41 mins
154
P2-PPT-Adoption of Innovation
Text lesson
155
P2-Textbook-Adoption of Innovation
Text lesson
156
P2-Quiz - Adoption of Innovation
15 questions
157
P3-Brand Positioning and its Influence on Buyer Decisions 1/7/2025
15 mins
158
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
159
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
160
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
161
P4-Relationship Marketing and Customer Loyalty 1/7/2025
15 mins
162
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
163
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
164
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
165
PPT-Lecture 9
Text lesson
166
Textbook-Lecture 9
Text lesson
167
Quiz-Lecture 9
20 questions
L10:Marketing Research, Marketing Information
168
P1-The Marketing Information System and Commercial (marketing) Intelligence 8/7/2025
55 mins
169
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
170
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
171
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
15 questions
172
P2-The Marketing Research Process 8/7/2025
15 mins
173
P2-PPT-The Marketing Research Process
Text lesson
174
P2-Textbook-The Marketing Research Process
Text lesson
175
P2-Quiz-The Marketing Research Process
15 questions
176
P3-Case Study: Tesco’s Data-Driven Insights 8/7/2025
20 mins
177
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
178
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
179
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
9 questions
180
P4-Data Protection 8/7/2025
12 mins
181
P4-PPT-Data Protection
Text lesson
182
P4-Textbook-Data Protection
Text lesson
183
P4-Quiz-Data Protection
15 questions
184
PPT-Lecture 10
Text lesson
185
Textbook-Lecture 10
Text lesson
186
Quiz Lecture 10
20 questions
L11: Sources of Primary Data in Marketing
187
P1-Introduction About Primary Data 15/7/2025
1 hour
188
P1-PPT-Introduction About Primary Data
Text lesson
189
P1-Textbook-Introduction About Primary Data
Text lesson
190
P1-Quiz-Introduction About Primary Data
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Introduction About Primary Data" before accessing it.
15 questions
191
P2-Focus Groups (Qualitative) 15/7/2025
5 mins
192
P2-PPT-Focus Groups (Qualitative)
Text lesson
193
P2-Textbook-Focus Groups (Qualitative)
Text lesson
194
P2-Quiz-Focus Groups (Qualitative)
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Focus Groups (Qualitative)" before accessing it.
15 questions
195
P3-Experiments and Test Marketing (Quantitative) 15/7/2025
40 mins
196
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
197
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
198
P3-Quiz-Experiments and Test Marketing (Quantitative)
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Experiments and Test Marketing (Quantitative)" before accessing it.
15 questions
199
P4-Econclusion – Primary Data Collection 15/7/2025
10 mins
200
P4-PPT-Conclusion – Primary Data Collection
Text lesson
201
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
202
P4-Quiz-Econclusion – Primary Data Collection
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Conclusion – Primary Data Collection" before accessing it.
15 questions
203
PPT-Lecture 11
Text lesson
204
Textbook-Lecture 11
Text lesson
205
Quiz-Lecture 11
20 questions
L12:Sources of Secondary Data in Marketing
206
P1-P1-Internal Secondary Data Sources 22/7/2025
32 min
207
P1-PPT-Internal Secondary Data Sources
Text lesson
208
P1-Textbook-Internal Secondary Data Sources
Text lesson
209
P1-Quiz-Internal Secondary Data Sources
15 questions
210
P2-P2-External Secondary Data Sources 22/7/2025
Video lesson
211
P2-Textbook-External Secondary Data Sources
Text lesson
212
P2-PPT-External Secondary Data Sources
Text lesson
213
P2-Quiz-External Secondary Data Sources
15 questions
214
P3-P3-Using Secondary Data Effectively 22/7/2025
20 mins
215
P3-Textbook-Using Secondary Data Effectively
Text lesson
216
P3-PPT-Using Secondary Data Effectively
Text lesson
217
P3-Quiz-Using Secondary Data Effectively
15 questions
218
P4-Forecasting & Planning with Data 22/7/2025
32 mins
219
P4-PPT-Forecasting & Planning with Data
Text lesson
220
P4-Textbook-Forecasting & Planning with Data
Text lesson
221
P4-Quiz-Forecasting & Planning with Data
15 questions
222
PPT-Lecture 12
Text lesson
223
Textbook-Lecture 12
Text lesson
224
Quiz-Lecture 12
20 questions
L13:Applying Environmental Insights To Marketing Strategy And Planning
225
P1-SWOT – Bridging Insight and Action 29/7/2025
40 mins
226
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
227
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
228
P1-Quiz-SWOT – Bridging Insight and Action
15 questions
229
P2-Influencing Marketing Objectives and Strategy 29/7/2025
30 mins
230
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
231
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
232
P2-Quiz-Influencing Marketing Objectives and Strategy
15 questions
233
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 29/7/2025
7 mins
234
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
235
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
236
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
15 questions
237
P4-Strategic Agility 29/7/2025
20 mins
238
P4-PPT-Strategic Agility
Text lesson
239
P4-Textbook-Strategic Agility
Text lesson
240
P4-Quiz-Strategic Agility
15 questions
241
PPT-Lecture 13
Text lesson
242
Textbook-Lecture 13
Text lesson
243
Quiz-Lecture 13
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy
244
P1-Introduction 5/8/2025
35 mins
245
Introduction
PDF lesson
246
P2-Understanding the 7Ps 5/8/2025
10 mins
247
Understanding the 7Ps
PDF lesson
248
P3-Product – What Are You Selling? 5/8/2025
55 mins
249
Product – What Are You Selling?
PDF lesson
250
Product – What Are You Selling?
PDF lesson
251
Q3-Product – What Are You Selling?
15 questions
252
PPT-Lecture 14
Text lesson
253
Texbook-Lecture 14
Text lesson
254
Quiz-Lecture 14
15 questions
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