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Description
Curriculum
Reviews
Grade
New Level 6 Marketing Manager Oct.25
Charl - Strategy and Planning - Oct 2025
Instructor
Prof. Charl Sevel
9
Students
enrolled
0
0 reviews
Course details
Lectures
:
112
Quizzes
:
47
Level
:
Intermediate
Description
Curriculum
Introduction
1
Safeguarding and British Values
1 hr
2
Q1-Safeguarding, and British Values
5 questions
3
KSBs
Text lesson
L1: Introduction to Strategic Marketing
4
Part 1 - Introduction to Strategic Marketing
44 Min.
5
P1 - Introduction to Strategic Marketing
PDF lesson
6
Q1- Introduction to Strategic Marketing
Sorry, this lesson is currently locked. You need to complete "P1 - Introduction to Strategic Marketing" before accessing it.
10 questions
7
Part 2- Why Planning Matters in Business Success
Video lesson
8
P2- Why Planning Matters in Business Success
PDF lesson
9
Q2- Why Planning Matters in Business Success
Sorry, this lesson is currently locked. You need to complete "P2- Why Planning Matters in Business Success" before accessing it.
10 questions
10
Part 3- The role of the Marketing Manager
Video lesson
11
P3- The role of the Marketing Manager
PDF lesson
12
Q3- The role of the Marketing Manager
Sorry, this lesson is currently locked. You need to complete "P3- The role of the Marketing Manager" before accessing it.
10 questions
13
P4-Final Summary
PDF lesson
14
Q4-Final Summary
Sorry, this lesson is currently locked. You need to complete "P4-Final Summary" before accessing it.
10 questions
L2: Mission, Vision, and Organisational Priorities
15
P1 - Mission, Vision, and Values
41 Min.
16
P1 - Mission, Vision, and Values
PDF lesson
17
Q1- Mission, Vision, and Values
10 questions
18
P2- Commercial Imperatives and Strategic Direction
36 Min.
19
P2- Commercial Imperatives and Strategic Direction
PDF lesson
20
Q2- Commercial Imperatives and Strategic Direction
10 questions
21
P3- Linking Organisational Priorities to Marketing Strategy
25 Min.
22
P3- Linking Organisational Priorities to Marketing Strategy
PDF lesson
23
P3- Linking Organisational Priorities to Marketing Strategy
10 questions
24
P4- Closing & Portfolio Assignment
PDF lesson
25
Q4- Closing & Portfolio Assignment
10 questions
L3: External Environment Analysis
26
P1- Macro Environment – PESTEL 4/11/2025
42 Min.
27
P1- Macro Environment – PESTEL
PDF lesson
28
Q1- Macro Environment – PESTLE
Sorry, this lesson is currently locked. You need to complete "P1- Macro Environment – PESTEL" before accessing it.
15 questions
29
P2- Understanding Industry Dynamics – Porter’s Five Forces 4/11/2025
35 Min.
30
P2- Understanding Industry Dynamics – Porter’s Five Forces 4/11/2025
PDF lesson
31
Q2- Understanding Industry Dynamics
Sorry, this lesson is currently locked. You need to complete "P2- Understanding Industry Dynamics – Porter’s Five Forces 4/11/2025" before accessing it.
15 questions
32
P3- Market Trends and Disruptors 4/11/2025
31 Min.
33
P3- Market Trends and Disruptors 4/11/2025
PDF lesson
34
Q3- Market Trends and Disruptors
Sorry, this lesson is currently locked. You need to complete "P3- Market Trends and Disruptors 4/11/2025" before accessing it.
15 questions
35
P4- Closing & Portfolio Assignment 4/11/2025
10 Min.
36
P4- Closing & Portfolio Assignment 4/11/2025
PDF lesson
L4:Internal Environment & Resources
37
P1-Introduction12/11/2025
20 mins
38
P1-Introduction
PDF lesson
39
P2-Internal Audit Frameworks 12/11/2025
30 mins
40
P2-Internal Audit Frameworks
PDF lesson
41
Q1- Internal Audit Frameworks
15 questions
42
P3-Culture, Leadership, and Capabilities 12/11/2025
25 mins
43
P3-Culture, Leadership, and Capabilities
PDF lesson
44
Q3-Culture, Leadership, and Capabilities
15 questions
45
P4-Identifying Resource Gaps and Improvements 12/11/2025
30 mins
46
P4-Identifying Resource Gaps and Improvements
PDF lesson
47
Q3-Identifying Resource Gaps
15 questions
L5: Stakeholders and Customer Behaviour
48
P1:PP Strategy & Planning Lecture 5
PDF lesson
49
P1-Strategy & Planning, Stakeholder Analysis18/11/2025
Video lesson
50
P1 Strategy & Planning, Stakeholder Analysis
PDF lesson
51
Q1- Stakeholder Analysis
15 questions
52
P2 :Strategy & Planning,Customer Behaviour – B2B vs B2C18/11/2025
Video lesson
53
P2 :Strategy & Planning,Customer Behaviour – B2B vs B2C
PDF lesson
54
Q2: Customer Behaviour - B2B vs B2C
15 questions
55
P3: Strategy & Planning,Customer Journey Mapping18/11/2025
Video lesson
56
P3: Strategy & Planning,Customer Journey Mapping
PDF lesson
57
Q 3: Customer Journey Mapping
15 questions
L6:From Audit to Insight
58
P1-Pulling Audit Findings Together 25/11/2025
30 mins
59
P1-Pulling Audit Findings Together
PDF lesson
60
Q1-Pulling Audit Findings Together
15 questions
61
P2-SWOT Framework 25/11/2025
25 mins
62
P2-SWOT Framework
PDF lesson
63
Q2-SWOT Framework
15 questions
64
P3-TOWS – Turning Analysis into Strategy 25/11/2025
10 mins
65
P3-TOWS – Turning Analysis into Strategy
PDF lesson
66
Q3-TOWS – Turning Analysis into Strategy
15 questions
67
P4-Closing & Final Assignment 25/11/2025
20 mins
68
P4-Closing & Final Assignment
PDF lesson
L7:Strategic Options: and Choices
69
P1: Ansoff Matrix - Growth Options 2/12/2025
Video lesson
70
P1- Ansoff Matrix - Growth Options
PDF lesson
71
P2: Porter's Generic Strategies 2/12/2025
Video lesson
72
P2: Porter's Generic Strategies
PDF lesson
73
Q1-2: Porter's Generic Strategies
16 questions
74
P3: Balancing Risk and Return 2/12/2025
Video lesson
75
P3: Balancing Risk and Return
PDF lesson
76
Q3: Balancing Risk and Return
10 questions
77
P4: Closing & Final Assignment 2/12/2025
Video lesson
78
P4: Closing & Final Assignment
PDF lesson
L8:Evaluating and Selecting Strategies
79
P1-Evaluating and Selecting Strategies 9/12/2025
Video lesson
80
P1-Evaluating and Selecting Strategies
PDF lesson
81
Q1-Evaluating and Selecting Strategies
16 questions
82
P2-Strategic Analysis & Option Evaluation 9/12/2025
Video lesson
83
P2-Strategic Analysis & Option Evaluation
PDF lesson
84
Q2:Strategic Analysis & Option Evaluation
15 questions
85
P3-Selecting the Best Strategy 9/12/2025
Video lesson
86
P3-Selecting the Best Strategy
PDF lesson
87
Q3-Selecting the Best Strategy
15 questions
88
P4-Global Advertising & Strategic Application 9/12/2025
Video lesson
89
P4-Global Advertising & Strategic Application
PDF lesson
90
Q4-Global Advertising & Strategic Application
16 questions
L9:Developing Strategic Marketing Objectives
91
P1-Understanding What Strategic Objectives Are 16/12/2025
Video lesson
92
P1-Understanding What Strategic Objectives Are
PDF lesson
93
Q1-Understanding What Strategic Objectives Are
10 questions
94
P2-Frameworks for Setting Strategic Objectives 16/12/2025
Video lesson
95
P2-Frameworks for Setting Strategic Objectives
PDF lesson
96
Q2-Frameworks for Setting Strategic Objectives)
15 questions
97
P3-Selecting the Best Objectives 16/12/2025
Video lesson
98
P3-Selecting the Best Objectives
PDF lesson
99
Q3-Selecting the Best Objectives
10 questions
100
P4-Applying Objectives Through Strategy & Global Ads 16/12/2025
Video lesson
101
P4-Applying Objectives Through Strategy & Global Ads
PDF lesson
102
Q4-Applying Objectives Through Strategy & Global Ads
15 questions
L10:Crafting the Marketing Plan
103
P1-What is Marketing Plan? 6/1/2026
Video lesson
104
P1-What is Marketing Plan?
PDF lesson
105
Q1-What is Marketing Plan?
15 questions
106
P2-Building the Marketing Plan Structure 6/1/2026
Video lesson
107
P2-Building the Marketing Plan Structure
PDF lesson
108
Q2-Building the Marketing Plan Structure
15 questions
109
P3-Resource, Timing & Risk Planning 6/1/2026
Video lesson
110
P3-Resource, Timing & Risk Planning
PDF lesson
111
Q3-Resource, Timing & Risk Planning
15 questions
112
P4-Pulling It All Together 6/1/2026
Video lesson
113
P4-Pulling It All Together
PDF lesson
114
Q4-Pulling It All Together
15 questions
115
PPT-Crafting the Marketing Plan
Text lesson
L11:Tactical & Supporting Plans
116
PPT-Tactical & Supporting Plans
Text lesson
117
P1-Tactical & Supporting Plans 13/1/2026
Video lesson
118
P1-Tactical & Supporting Plans
PDF lesson
119
Q1-Tactical & Supporting Plans
15 questions
120
P2-Tactical Delivery Across Channels 13/1/2026
Video lesson
121
P2-Tactical Delivery Across Channels
PDF lesson
122
Q2-Tactical Delivery Across Channels
15 questions
123
P3-Supporting Plans: Content, Comms, Resources & Risk 13/1/2026
Video lesson
124
P3-Supporting Plans: Content, Comms, Resources & Risk
PDF lesson
125
Q3-Supporting Plans: Content, Comms, Resources & Risk
15 questions
126
P4-Integration, Monitoring & Global Examples 13/1/2026
Video lesson
127
P4-Integration, Monitoring & Global Examples
PDF lesson
128
Q4-Integration, Monitoring & Global Examples
15 questions
L12:Resource Planning
129
P1-What Is Resource Planning? 20/1/2026
Video lesson
130
P1-What Is Resource Planning?
PDF lesson
131
Q1-What Is Resource Planning?
14 questions
132
P2-People & Capability Planning 20/1/2026
Video lesson
133
P2-People & Capability Planning
PDF lesson
134
Q2-People & Capability Planning
15 questions
135
P3-Budget, Tools & Technology Planning 20/1/2026
Video lesson
136
P3-Budget, Tools & Technology Planning
PDF lesson
137
P3-Budget, Tools & Technology Planning
15 questions
138
P4-Risk, Governance & Monitoring Resource Use 20/1/2026
Video lesson
139
P4-Risk, Governance & Monitoring Resource Use
PDF lesson
140
Q4-Risk, Governance & Monitoring Resource Use
16 questions
141
Assignment Resource Planning
PDF lesson
142
PPT -Resource Planning
Text lesson
L13:Building the Business Case
143
P1-What Is a Business Case 27/1/2026
Video lesson
144
P1-What Is a Business Case
PDF lesson
145
Q1-What Is a Business Case
15 questions
146
P2-Justifying the Strategy: ROI, Budget, and Resources 27/1/2026
Video lesson
147
P2-Justifying the Strategy: ROI, Budget, and Resources
PDF lesson
148
Q2-Justifying the Strategy: ROI, Budget, and Resources
15 questions
149
P3-Persuading Stakeholders Building Consensus 27/1/2026
Video lesson
150
P3-Persuading Stakeholders Building Consensus
PDF lesson
151
Q3-Persuading Stakeholders Building Consensus
15 questions
152
P4-Finalising the Business Case Approval and Execution 27/1/2026
Video lesson
153
P4-Finalising the Business Case Approval and Execution
PDF lesson
154
Q4-Finalising the Business Case Approval and Execution
15 questions
155
PPT -L14:Building the Business Case
Text lesson
L12:Implementation and Action Planning
156
P1-Implementation and Action Planning
PDF lesson
157
P2-Creating a Detailed Timeline and Milestones
PDF lesson
158
P3-Resource Allocation and Risk Management
PDF lesson
159
P4 - Monitoring and Adjusting the Plan
PDF lesson
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